Conferences

With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday’s Hispanic TV Summit.

The 16th annual Hispanic TV Summit kick-off with a primer on incorporating Hispanic-influenced cultural realities into brand advertising today. She backed up her message by showing five cool commercials, only two of which were from her agency.

Hispanic-targeted mixed martial arts franchise Combate Americas has reached a sponsorship deal with Monster Energy Drink, the two companies announced Wednesday.  Courtesy of Broadcasting & Cable / Multichannel News

With the focus of most programmers on the myriad over-the-top methods to attract younger viewers, Spanish-language networks are increasingly depending on old-fashioned linear channels for survival, according to a panel at the Hispanic TV Summit.  Courtesy of Broadcastoing & Cable / Multichannel News

Digital may be the rage, but a panel of Hispanic network execs say TV still has impact.  Courtesy of Broadcasting & Cable / Multichannel News

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Annual Conference will take place at the Statler Dallas Hotel on June 11-12, 2019 in Dallas, Texas. As part of its commitment to boost local presence and expand its audience, the CMC has held its conferences in key markets including Miami, Chicago and Los Angeles, where markets with significant Hispanic population continue to rise.

The Cannes Festival of Advertising, where Lions come from, may not have jumped the shark yet, but it’s headed that way. That’s important not just because the Lions are the Oscars of advertising, but because the festival itself is a mirror of our industry. This year’s look in the mirror gave a rather unflattering reflection. What happened?

HMG, the parent company of Hispanicize Events, announced that Cristy Clavijo-Kish and Katherine Johnson-Gunn have been named to lead the Hispanicize Events management team and are responsible for the planning and execution of all Hispanicize events. 

The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced today that Sprint is the winner of the 2018 CMC Marketer of the Year Award. Sprint joins a prestigious short list of elite brands that have received the award, including Ford, McDonald’s, State Farm, Toyota, and Walmart. Alberto Lorente, multicultural marketing director for Sprint, will accept the award and discuss the wireless carrier’s commitment to the Hispanic and multicultural market at CMC’s 2018 Annual Conference. The session will take place on Wednesday, June 6 at 9:00 a.m. at the Loews Hollywood Hotel in Los Angeles.

Top leaders and elite marketing executives rely on the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) to deliver new and compelling multicultural research to help inform their creative strategy and marketing campaigns. The 2018 CMC Annual Conference, taking place at the Loews Hotel in Los Angeles from June 4-6, will provide marketers with the latest CMC, Magna Global and Nielsen research to help inform their marketing campaigns and ensure culture is at the heart of every strategy.

With rapidly changing demographics, culture plays a leading role in marketing strategies, but marketers are often puzzled by the structure and approach. The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will provide a snapshot on corporate diversity at their annual conference taking place at the Loews Hollywood Hotel in Los Angeles June 4-6. The conference will also bring together top brands, including AutoZone, Coffee-mate, Intuit and Verizon, to discuss models and structures that work.

If brands aren’t thinking about how creativity, community & culture impact their target audiences, the efficacy and engagement of their marketing campaigns will be compromised. The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is not only providing world-class multicultural strategy but it also is tackling topics that are ripped from the headlines and how they are impacting the marketing landscape at its 2018 Annual Conference taking place at the Loews Hotel in Los Angeles from June 4-6.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will educate the sharpest minds in media, marketing and communications on how to amp up their multicultural marketing innovation at the CMC Annual Conference.

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

In this report, we highlight topics covered at the Feb. 6th event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 19th annual Multicultural Marketing & Diversity Conference, November 5–7 in Miami Beach. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.

The United States soccer team’s shocking elimination from the 2018 FIFA World Cup tournament hasn’t dampened NBCUniversal’s projections for a record-breaking tournament performance on Telemundo, according to company executives.  By: R. Thomas Umsteadf / Courtesy of MultiChannel News and Broadcasting & Cable

With statistics showing a continual increase in the Hispanic population, the media industry needs to take the next step and build on the data to better reflect the findings within its employment ranks, Lisa Torres, president of multicultural for Publicis Media, said at the Hispanic TV Summit Thursday (Oct. 19).  By: R. Thomas Umstead / Courtesy of MultiChannel News and Broadcasting & Cable

Publicis Groupe’s decision to save money by not entering any advertising awards shows next year seemed to have elicited more puzzlement than empathy in the media reports filed from the Cannes International Festival of Creativity, where CEO Arthur Sadoun dropped the bombshell in June.  By Thom Forbes

The National Association of Hispanic Publications (NAHP) announces their Annual National Convention in Miami Florida that will be taking place from November 5th  to -7th at the Atton Brickell Miami.