Conferences

AHAA: The Voice of Hispanic Marketing announced State Farm will provide a three-year sponsorship to help fund AHAA’s newly created AHAA Hall of Fame and Rising Star Recognition, as part of its support of the 2017, 2018 and 2019 AHAA Annual Conference.

AHAA: The Voice of Hispanic Marketing announced today that Ford Motor Company is the winner of the 2017 AHAA Marketer of the Year Award. Ford joins a prestigious short list of elite brands that have received the award, including McDonald’s, State Farm, Toyota, and Walmart. David Rodriguez, multicultural marketing director for Ford will accept the award and discuss the automaker’s commitment to the Hispanic and multicultural market at AHAA’s 2017 Annual Conference.

The IAB has announced NGL Studios, part of NGL Media (co-founded by actor John Leguizamo), will be participating at the 2017 Digital Content NewFronts in New York City, where it will be presenting original digital content programs and platforms for U.S. Latino and multicultural millennial audiences, and advertisers seeking to engage them. 

AHAA: The Voice of Hispanic Marketing is putting on the Hispanic marketing conference of the year with a program featuring CEOs, CMOs and top marketing executives for its 2017 Annual Conference taking place in Chicago from June 12-14. CEOs from Avocados from Mexico, DDB and Starcom Mediavest, as well as marketing leaders from The Coca-Cola Company, Denny’s, SlingTV/DishLatino, and T-Mobile & MetroPCS will discuss how technology, disruption, politics, culture, creativity and content play a pivotal role in successful Hispanic marketing strategies. The 2017 AHAA Annual Conference, with a theme of Next Generation Marketing, is where brand, media and marketing executives go to learn the latest trends, data and strategies to reach U.S. Hispanics in an increasingly digital age.

This year, the AHAA Annual Conference will tackle the hottest topics in marketing today: technology, disruption, culture, creativity and content. From June 12 to 14 at the Palmer House Hilton in Chicago, AHAA will bring together experts and trendsetters to discuss how powerful U.S. Hispanics are to brands, how disruption and innovation is changing the way we consume content, and how marketers must adapt, ensuring efforts be free of stereotypes and inclusive of the multicultural community.

Jose Miguel Sokoloff, an award-winning creative who leads one of the most renown Latin American agencies, will be a keynote speaker at The Advertising Research Foundation’s (The ARF) Annual Conference, held March 20-21, 2017, in New York City.

Lynn Ponder, Founder of webcitygirls.com has been recognized by her dedication and commitment to the online community with Award “Best Latina Network Leader” at LATISM 2016 Best in Tech Innovation and Social Media’

Each year, Circulo Creativo rounds up the who’s who in U.S. Hispanic advertising to host the USH Idea Awards. Together, the industry’s top creatives award the best pieces, and from them also select an elite top 5 best ideas of the year. For 2016, the show also introduced the Agency of the Year title.

Berkshire Hathaway’s Duracell brand and its agency Anomaly received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for “Stay Connected,” a campaign that told the story of how a grandfather overcomes a hearing disability.

The ANA (Association of National Advertisers) today announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.

According to AHAA: The Voice of Hispanic Marketing, many marketers are misapplying Total Market strategies resulting in devastating effects in multicultural market share.

In just under two weeks, the marketing and advertising industry’s best and brightest will gather in Los Angeles for the ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. One of the featured speakers at this year’s event is Brian Beitler (pictured), EVP and CMO at Lane Bryant. Last year, Lane Bryant launched its groundbreaking “Plus is Equal” campaign that helped bring female body positivity into the national conversation. With this campaign, the company has helped to pave the way for broader acceptance of a previously ignored consumer segment that represents nearly 80 percent of African-American women and 75 percent of Hispanic women. Below, Brian shares a quick look at his upcoming presentation, his take on the importance of multicultural marketing in today’s marketplace, and what he sees as the future of multicultural marketing.  By Crystal Albanese, senior manager of committees and conferences at ANA

The International Creativity Festival El Ojo de Iberoamérica that will take place in November in Buenos Aires, launched a courageous campaign for the final deadline for entries. Leaded by the already claimed Fighting Cholita, ChinChin, the ad uses a current issue as it is the threat of creating a wall to separate Latin, pushing them away and diminishing the creative potential that comes with diversity.

With only twenty days left until the ANA Multicultural Marketing & Diversity Conference, presented by Time Inc., excitement is starting to build. In anticipation of the event, we checked in with Mammen Verghis (pictured), vice president of multicultural marketing at Prudential Financial. A featured speaker at the conference, Mammen’s presentation will share more about Prudential’s “Total Market” method, which is designed to include all diverse markets.  By Crystal Albanese, senior manager of committees and conferences at ANA

For Eric Reynolds and his team at Clorox, diversity has been a cornerstone of their efforts to create teams that help keep the company and its brands vibrant. “We set ambitious goals for attracting, retaining, and developing diverse talent,” says Reynolds, CMO at the Clorox Co. “We believe that diverse, robust teams create better strategies and ideas, and certainly more exciting creative.”  By Crystal Albanese, senior manager of committees and conferences at ANA

There are only a few weeks left before the ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. kicks off Oct. 9-11 in Los Angeles, Calif. Jennifer Lashua, a featured speaker at the conference, will present about Intel’s Diversity in Technology Initiative. Read on to learn more about what she’ll be sharing during her presentation, why multicultural marketing is so important in today’s marketplace, and what she sees as the future of multicultural marketing.  By Crystal Albanese, senior manager of committees and conferences at ANA

The XIX edition of The International Festival of Creativity El Ojo de Iberoamérica presents once again the award for The Best Latin Idea for the World. Directed to Ibero-American professionals working for global brands across international companies, all interested in participating have time to enter their best ideas until September 15th.

NYC Television & Video Week will present three awards at the 14th Annual Hispanic Television Summit on Thursday, October 20, 2016 at the Grand Hyatt in NYC.

Hispanicize 2017, the 8th annual Latino trendsetters and newsmakers event for digital creators, journalists, marketers, music artists and filmmakers, is moving to downtown Miami’s JW Marriott Marquis, April 3-6, 2017.

Since 2001, the ANA has made it an annual tradition to honor marketers and agencies that produce outstanding multicultural advertising campaigns with the ANA Multicultural Excellence Awards. Each year we hear that the quality of the advertising gets better and better! A true testament to the work that goes into creating extraordinary, and quite often, emotional ads that make a brand memorable. One of the most impactful ads I’ve seen is “#HowWeFamily” by Johnson & Johnson – the 2015 Grand Prize Winner of the Total Market category! I recently caught up with Vivian Nasamu-Odior (pictured), Brand Manager of Communications OTC Pain Brands at Johnson & Johnson, who worked on this wonderful representation of Total Market to find out what the impact of winning the award has had on J&J.  By Janine Martella, Director of Committees and Conferences at the ANA