Radio

Recognizing that Latinos celebrate a number of traditional Latin American holidays, in addition to US holidays, GolinHarris’ Multicultural practice fielded a survey to better understand what holidays are celebrated and how they are celebrated.

Arbitron Inc. announced that it is partnering with GfK MRI and Media Monitors to boost radio’s presence in marketing mix models and help advertisers gain better insights in to radio’s return on investment (ROI).

AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out delivers web, social networking or mobile usage during the average day among Adults age 25 to 54.

Learn how one agency targets upper-income radio listeners for dazzling results.

Learn how Allstate uses radio to target consumers locally in times of crisis and year-round.

ESPN Deportes Radio Nueva York 1050 AM will debut today, Friday, September 7 at 2p.m. ET. The new station goes live with a special introduction by Mike Greenberg from ESPN Radio’s Mike and Mike, followed by a welcome show hosted by ESPN Deportes Radio’s personalities. Starting at 4:00 p.m., live soccer kicks off with exclusive coverage of three consecutive World Cup Qualifiers – Colombia vs. Uruguay, followed by Argentina vs. Paraguay and Salvador vs. Guyana.

Radio is still the dominant way people discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) — followed by radio (56%) and iTunes (53% ) and CDs (50%) – according to results from a comprehensive, in-depth Nielsen study of consumer interaction with music in the United States, the Music 360.