Radio

Univision Radio announced its roster of sponsors for the H2O Music Festival in Los Angeles, a celebration of the Hispanic 2.0 movement with a showcase of music and unique experiences. Chevron, MiO, MetroPCS, Huawei and The Clorox Company will each feature engaging opportunities throughout the festival taking place at the Los Angeles State Historic Park on Saturday, August 25.

Pandora launched their first artist video campaign entirely in Spanish, powered by State Farm that runs through September.

GLR Networks announced its coverage of Liga MX Torneo Apertura 2012 – the newly renamed Mexican first division soccer tournament -, starting this coming weekend.

Spanish Broadcasting System, Inc. (SBS)announced the launch of DJ 106.7 (WRMA-106.7FM) the new home of Miami’s Deejay, DJ Laz (Lazaro Mendez).

Univision Radio unveiled the programming lineup surrounding the launch of its new AM radio network, Univision America. The network, which includes radio stations in nine markets across the country, features local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events and politics, health, home and family, finances, education, sports and entertainment.

A study conducted by the University of Southern California’s Annenberg School for Communication & Journalism that examines the unique relationship between broadcast radio listeners and on-air personalities is the first to confirm that listeners feel they have a genuine relationship with their favorite radio personalities.

Learn more about how Arbitron and the radio industry are working to improve marketing mix models with more granular PPM radio data. In a recent webinar, we shared three case studies about how advertisers improved their read of radio’s performance in their marketing mix by using more granular data from Arbitron.

Entravision Communications Corporation announced the launch of La Tricolor 103.5 on KPST-FM in Palm Springs, California. The station, which launched last week, is bringing the high energy mix of banda, corrido, norteña, ranchera and emerging Regional Mexican genres to the Coachella Valley region.

Grupo Latino de Radio (GLR) announced the renewal of their agreement with Mexican soccer team Chivas de Guadalajara for the exclusive radio broadcast rights of the team’s home games in the national league for the United States and Canada, until the end of Torneo de Clausura 2016.

Univision Radio announced the launch of its new AM radio network, Univision America. The network, which will include radio stations in nine markets across the country, will feature local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.

Univision Radio announced the appointment of Cesar Canales as vice president and general manager of the Dallas cluster of Univision Radio stations. Canales will be based in Dallas and will report to Jose Valle, president of Univision Radio.