Sports

Spanish Broadcasting System, Inc. (SBS) and the Chicago Bears announced the official Spanish radio coverage partnership with WLEY-FM-“LA LEY 107.9FM” to bring Bears football games to the Spanish radio dial.

ESPN and Major League Baseball have reached an eight-year, multiplatform rights extension which will significantly enhance ESPN’s TV, digital, radio and International MLB rights. The agreement – effective 2014 through 2021 – was announced by MLB Commissioner Allan H. Selig and ESPN President John Skipper.

FOX Deportes makes history by broadening its program offerings with the addition of American sport of college football to its telecast schedule.

Discovery en Español announced the production of a new series based on one of Mexico’s leading professional soccer teams. “Acceso Exclusivo: PUMAS” is being produced under the network’s soccer programming concept, Fútbol vDL (Fútbol via the Discovery Lens).

CONCACAF announced Wednesday that Fútbol de Primera (FDP) will be the exclusive Spanish-language radio broadcaster in the United States of the 2013 and 2015 editions of CONCACAF Gold Cup, bringing the tournament to millions across the nation.Futbol de Primera.

Telemundo will broadcast live “The Great Golden Soccer Final” between the national teams of Mexico and Brazil, on Saturday, August 11 at 9 a.m. ET, 8 a.m. CT and 6 a.m. PT, as part of its London 2012 programming schedule. For the first time in soccer history, Mexico and Brazil will face off in an Olympic final for their first-ever gold medal.

Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks.

The NPD Group, Inc. studies show that the sales of sports footwear have always peaked during the months of high-profile sporting events. Over the past four years, basketball footwear sales increased in February, the month of the NBA Basketball All Star game, and they also grew in August (back-to-school) and December (holiday).

As the world waits anxiously for the start of the 2012 Summer Olympic Games in London, England, a new survey indicates that almost three quarters (72%) of residents of 24 countries plan to watch at least some part of the events this year.

Telemundo Media, “The U.S. Home of the Olympic Games in Spanish,” announced its programming plans for the kick-off of its London 2012 Olympic Games coverage starting on Thursday, July 26 at 6:30 A.M. ET.

With the 2012 Summer Olympics set to kick off this Friday with the opening ceremony in London, Nielsen took a look back at past years’ festivities to see how they measured up.