Sports

omcast’s Xfinity TV, in agreement with NBCUniversal, announced a multiplatform content offering for NBCUniversal’s coverage of the London 2012 Olympic Games to commence on Wednesday, July 25 through Sunday, August 12.

Telemundo Media announced that it has signed a multimillion dollar partnership with Coca-Cola North America anchored on the theme, “Luchando Juntos” (Fighting the Good Fight), celebrating the American dream and timed to the upcoming London 2012 Olympic Games.

An important milestone was reached a few weeks back: the 2014 FIFA World Cup is now less than two years away. As the World Cup’s Spanish-language home since 1970, Univision Deportes is thrilled to once again be broadcasting the biggest soccer tournament in the world. By Carlos Deschapelles, Senior Vice President, Univision Sports Sales

GLR Networks announced the launch of “Rumbo a Brasil”, a short format feature around the greatest event in soccer that will be available for network of affiliated stations and advertisers starting Q4 2012. These three minute segments will air three times a day Monday to Friday until the end of the 2014 World-cup.

Much as radio and TV transformed the sports fan experience when they came along, digital technology is doing so today. “In the on-demand era, people expect to get their dose of sports whenever the mood strikes them,” said a new eMarketer report, “Sports Fans Online: Examining the Digital Element of the Total Fan Experience.” “Digital channels provide much of the content that surrounds the games and extend fans’ enjoyment of sports.”

More than 4 billion people are expected to watch the London Olympics. With video content migrating rapidly to non-TV platforms, it’s likely that at least 1 billion will view events, get updates and check results on digital devices, including PCs, mobile phones and tablets. Billions more will follow and discuss the action on social media.

Home advantage could once again play a part in how the Olympic medals are shared in August; but the superpowers of the US, China and Russia are again set to battle it out at the top of the Olympic Games medals table in London in August, according to a new analysis by economists at PwC.

NBCUniversal announced their Spanish-language Olympic coverage in the company’s history, offering more than 173 hours of the upcoming London 2012 Olympic Games on Telemundo, “The U.S. Home of the Olympic Games in Spanish.” Telemundo’s comprehensive coverage will feature marquee disciplines such as boxing, swimming, basketball and soccer, which will be a major broadcast highlight.

GolTV will broadcast the upcoming Brasilierão season, kicking-off on May 19 with Sport Recife vs Flamengo at 5:30 p.m. ET. Featuring Brazil’s top 20 teams and top stars such as Neymar, Lucas, Liedson, and Ganso, the league has seen a resurgence as the booming Brazilian economy has allowed teams to retain many of the nation’s top players to play on home soil.