Top News
Amid Compound Volatility, Americans Optimistic About Their Own Personal Finances, But Less Optimistic About U.S. Economy’s Growth Prospects [REPORT]
Americans are more optimistic about their personal financial situations than the growth prospects of the U.S. economy over the next year, while exhibiting various degrees of enthusiasm, comfort and skepticism in the forces shaping the consumer experience, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm.
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
THE LOOP OF LEGACY 25 AÑOS CREANDO NUESTRA HISTORIA WEBINAR: LOS ORIGINALES [Webinar]
What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!!
Is College Worth It?
At a time when many Americans are questioning the value of a four-year college degree, economic outcomes for young adults without a degree are improving.
Republica’s Jorge A. Plasencia elevated to Global Chief Client Officer Role at HAVAS
Havas announced the appointment of Jorge A. Plasencia as Global Chief Client Officer of the Havas Creative Network.
Financial Services Industry Strives to Navigate U.S. Latino ‘Bothism’
Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the industry has struggled to embrace bothism – the concept of merging seemingly opposing approaches for better results – multicultural consumers in the U.S., particularly bi-cultural Latinos, have fully adopted it. Many see themselves as American and Latino, not half and half, but 200%, wholly embracing their American and Latino identities.
When Online Content Disappears [REPORT]
The internet is an unimaginably vast repository of modern life, with hundreds of billions of indexed webpages. But even as users across the world rely on the web to access books, images, news articles and other resources, this content sometimes disappears from view.
HumanKind Study–Exposing Reality of Today’s Consumer Climate
Leo Burnett Chicago released the findings of the U.S. HumanKind Study, which draws on extensive primary market research to dive deep into the main issues shaping the nation. Developed in partnership with research company Maru/Blue, the study offers a panoramic view of the challenges facing Americans today and outlines opportunities for brands to address issues spanning mental health, finance, social media and other divisive topics.
PACO Collective 18th Year Anniversary
Chicago used PACO Collective, celebrates their 18th year anniversary.
