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Global Perceptions of Progress on Gender Equality [REPORT]
Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world. The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%. The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found much the same results. Across the five countries we surveyed, women are perceived as 70% equal to men across various dimensions, encompassing equal rights, political empowerment, workforce/economic participation, educational attainment, health, and societal perceptions.
Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans
In this episode of The New Mainstream podcast, Jesus Chavez, co-founder and CEO of CABRA Sports, delves into Latino sports fandom, exploring the strategies and cultural insights driving the industry’s evolution.
For Diversity in Advertising to Stick, It Must Be Considered in More Places
Corporate diversity, equity, and inclusion (DEI) goals are encountering challenges due to economic pressures and a recent Supreme Court ruling to cease affirmative action. Consequently, certain companies with a short-term perspective are diminishing their emphasis on DEI, and this trend is extending to DEI in advertising. The repercussions are evident in recent data from Paramount, which finds a significant decline in the percentage of Black and Hispanic individuals represented in advertising.
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
2024 is predicted to be a record-setting year for political ad spending in the U.S., according to eMarketer forecasts. And advertisers—especially those leading political campaigns—will need to understand how voters are consuming media and how things may have changed since the last elections. With political campaigns buying up valuable ad inventory in the U.S., all advertisers can benefit from understanding how audiences stay connected as ad prices rise, especially on news programming.
Saved by Lionel Messi: Documentary reveals how grandmother survived Hamas attack by mentioning Messi’s name.
Esther Cuño, a 90-year-old Argentinian, was forced into posing for a viral picture with Hamas gunmen amid the destruction of her community in Nir Oz. Eight of her extended family members were abducted to Gaza. Esther claims that mentioning she hailed from the same country as Lionel Messi spared her life. Her narrative is featured in a new Spanish-language documentary about the Hamas attacks of October 7, 2023.
TelevisaUnivision launches New Live Local News Programs in Atlanta, Los Angeles, Phoenix and Tucson on UniMás
TelevisaUnivision announced the launch of new live local news programs catered to the local communities in Atlanta (GA), Los Angeles (CA), and Phoenix and Tucson (AZ), starting on March 5, 2024.
Marketers Need a Sharper Antenna for Programmatic Advertising
Forty-four thousand websites. That's the number of sites media buyers use in their programmatic ad buying, according to the "ANA Programmatic Media Supply Chain Transparency Study." Talk about overkill. The report, which was released in December 2023, says that marketers should tap between 75 and 100 trusted programmatic media sellers who in turn can provide access to thousands of websites to optimize their investments. So why such a disconnect?
Attention beyond views for creative effectiveness
The marketing industry is almost unanimous in their belief that attention plays an important role in advertising success, and the vast majority believe that attention has an important influence on creative effectiveness. However, despite the strong belief that attention matters, there is still a disconnect with how attention is being measured.
Warner Bros. Discovery’s U.S. Hispanic launches “JUNTOS EN ACCIÓN”
Warner Bros. Discovery’s U.S. Hispanic and Omnicom Media Group (OMG) announced a partnership to launch JUNTOS EN ACCIÓN, a renovation reality series hosted by celebrity couple Carlos Ponce and Karina Banda alongside design guru Daniela Nares.
How Does Diversity in Social Networks Impact Survey Response?
There have been various explanations for the decline in survey response rates that can jeopardize the quality of the data. Among them is the social capital hypothesis, which attributes the drop to declining social capital — the strength of people’s friendship networks and community ties.
