Top News
Lisette Arsuaga
After years as a marketing strategist, consultant and advertising communicator, Lisette Arsuaga is at the forefront of a new, influential force that is knocking at the door of Corporate America with a provocatively persuasive pitch on behalf of multiculturalism. Lisette is co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), affiliated with the powerful Association of National Advertisers (ANA), along with her life and business partner, Gilbert Dávila, and long-time colleague, Carlos Santiago. Convening more than 100-plus corporations, ad agencies, research and media companies, and the trade associations in a concerted and unified effort to address challenges in the ad industry, including representation of Latinos and other multicultural groups.
2023 Retail Sales to Grow Between 4% and 6%
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 4% and 6% in 2023. In total, NRF projects that retail sales will reach between $5.13 trillion and $5.23 trillion this year.
The Hollywood Diversity Report 2023, Part 1: Film [REPORT]
The 2023 Hollywood Diversity Report: Part 1 Film — the tenth in a series of annual reports — examines relationships between diversity and the bottom line in an industry in flux during uncertain times. It considers the English-language films among the top 200 theatrical film releases, ranked by global box office, and the top 100 English-language streaming films, ranked by total U.S. household ratings, to document the degree to which people from underrepresented groups were present in front of and behind the camera in 2022. It discusses any patterns between these findings and box office receipts and household and 18-49 viewer ratings by key audience demographics.
Rochelle Newman-Carrasco
A Latina by “cultural adoption,” Rochelle Newman-Carrasco, who hails from the Jewish community, credits her New York City roots and growing up in its vibrant Lower East Side for inspiring her eclectic and dexterous career in multicultural advertising and storytelling – a career fluidly marked by cross-culturalism. She started working in Hispanic advertising in the mid-80s, beginning at Font & Vaamonde (FoVa) on the P&G business. In 1992, she became CEO of Enlace Communications, serving in that role for sixteen years. In 2009, she joined Walton Isaacson as Chief Hispanic Marketing Strategy and is now the agency’s EVP Cross-Cultural Storyteller.
Isabella Sánchez
Isabella Sánchez is passionate about marketing to diverse audiences as evidenced by her commitment to elevating Multicultural marketing and helping marketers understand and capitalize on the biggest growth opportunity in the U.S. With over 30 years of experience in media, Isabella’s personal mantra, “in constant pursuit of the perfect balance between art and science,” demonstrates her dedication to building cultural connections through creative innovation while utilizing the latest technology to optimize campaign performance.
Stacie de Armas
Stacie de Armas stands as a steadfast advocate for diversity and inclusion in the media and entertainment landscape, as well as an advocate for investing in diverse audience groups. As a force behind Nielsen's inclusive intelligence and initiatives, she expertly navigates the intersections of inclusion, identity research, and diverse audience representation in mainstream media. With a strong background in media measurement and consumer behavior, Stacie leverages her expertise to drive positive change at the crossroads of community, advocacy, and entertainment.
Canela Media Wins 2023 Gracie Award for Animated Series SúperEllas
Canela Media announced its original animated series celebrating Latina trailblazers for Canela Kids SúperEllas was selected as a 2023 Gracie Award winner from the Alliance for Women in Media Foundation (AWMF) in the Non-English - Family Programming category.
MaGO PR to lead PR Campaigns for the Presidio Trust Communications
The Presidio of San Francisco, one of America’s most visited national park sites within the Golden Gate National Recreation Area, has selected MaGO PR, a full-service 360° bilingual PR/Communications firm, to lead specialized multicultural media relations. The agency will help build awareness for the Presidio’s many amenities, including summer programs and events and activities around the park.
Lorraine Cortés-Vázquez
As substantive agents of change, few Latino leaders have had an impact that can so broadly encompass government, corporate and non-profit spheres. Lorraine Cortés-Vázquez is that rare case. Today, this Bronx-born American of strong Puerto Rican and Dominican roots, who had already made us proud of her high-level post as New York State’s Secretary of State, is the current Commissioner of the New York City Department for the Aging. However, it was her leadership position at the iconic non-profit social giant, AARP, that allowed Cortés-Vázquez to potentiate and expand the multifaceted mission of empowerment, and the commitment of that organization, to the highly populated 50-plus Latino and Multicultural segments, while - at the same time - strengthening, like never before, the presence of the AARP brand in the national Hispanic media landscape.
Ana Madan
Ana Madan has championed Hispanic marketing efforts and has been an advocate for her community within the McDonald’s system throughout her career. Her last name, Madan, is synonymous with torch-bearing that started with her father, Roberto, and has been continued with Ana in promoting “golden opportunities”for Latinos in America.
