Top News
TelevisaUnivision announces Omnicom Media Group integrates Hispanic Household Data Graph
TelevisaUnivision announced Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the fast-growing U.S. Hispanic population. Now covering nearly 100% of U.S. Hispanic Households, TelevisaUnivision’s propriety data graph will integrate with OMG’s identity solution, Omni ID, via privacy-oriented clean room technology to power its targeting, optimization, and measurement for always on activation across the entirety of its brands.
Mexican National Team & AT&T World Cup TV Spot
The World Cup kicked-off this Sunday and millions will be streaming the action over smart TV’s, phones, tablets and more – we are bringing to life how AT&T Fiber powers everyone in the family, no matter how they connect to all things World Cup.
AMOR Y TRAICIÓN to premiere on Telemundo
Telemundo announced the premiere of Amor y Traición (Love and Betrayal) slated for Monday, November 28 at 10pm/9C. The series stars beloved Turkish actor Akin Akinözü, who previously stole the hearts of Telemundo’s audience in Hercai: Love and Vengeance, alongside an all-star cast including Öykü Karayel, Sarp Apak, and Meriç Aral. This new powerful and moving drama is a story of love, forgiveness, and redemption, where everyone has a secret and a chance at a new beginning.
2023 Outlook Survey: Ad Spend, Opportunities, and Strategies for Growth [REPORT]
This 2023 Outlook Survey was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2023 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies.
What football’s growing popularity in North America means for 2026 World Cup sponsors
In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look.
5 World Cup Pitfalls Marketers Should Avoid
If you are a soccer fan like me, you are probably very excited about the upcoming 2022 FIFA World Cup. I've been following the FIFA World Cup since my childhood in Brazil, and I had the privilege of working in two World Cups (1990 and 1998). During my career, I have also worked on several different soccer-related programs directly or indirectly. By Isaac Mizrahi - Co-President of ALMA
Pepe Aguilar named Executive Creative Director at GALLEGOS United
In this role, Aguilar will be based on the company’s Huntington Beach, California campus, and head up all creative on both campuses of GALLEGOS United, which is part of the independently owned UNITED COLLECTIVE communications group. He’ll also work closely with the leaders of fellow UNITED COLLECTIVE agencies, digital agency CANVAS United and public relations firm ROX United.
Only 2 days to go: our rankings, predictions and insights – 2022 World Cup
We’ve gathered our predictions, analyzed standings, tracked the most influential players and collected fan insights to provide you with an interactive experience ahead of the 2022 FIFA World Cup™.
Latinos remain underrepresented on Fortune 1000 Boards [REPORT]
Despite increasingly loud calls for improved diversity on boards, U.S. Latino directors hold only 3.7 percent of Fortune 1000 board seats, according to new findings from Latino Representation on Fortune 1000 Boards, 2022 edition. Since the first report was released in 2019, the number of boards with a Latino director has increased by only 1 percentage point.
Albert Rodriguez – President & COO of Spanish Broadcasting System is inducted into the American Advertising Federation (AAF)
Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced that Albert Rodriguez, President & Chief Operating Officer has been inducted to the American Advertising Federation (AAF). The fundamental purpose of the AAF is to protect and promote the well-being of the advertising industry and unite professionals of all disciplines and career levels to deliver creative business solutions. With the induction into the AAF, Mr. Rodriguez has demonstrated his leadership abilities in the field of technology and advertising. Througout his career, he has promoted and celebrated diversity in advertising and has helped address many community issues.
