Top News
The Podcast Consumer: An Infinite Dial [REPORT]
The report contains new findings on U.S. podcast listeners and is a deep cut of survey data from The Infinite Dial 2023.
Northgate González Market strikes partnership with MLS LA Football Club
Northgate González Market announced it would bring an authentic Mexican food experience to soccer fans as an “official partner” of the Los Angeles Football Club (LAFC), the 2022 MLS Cup Champions.
Moroian namedo President And General Manager Of Univision Los Angeles
Univision announced the promotion of Veronika Moroian to President and General Manager of Univision Los Angeles. In this role, Moroian will be responsible for overseeing, in the Los Angeles region, the sales, news, community affairs, operations technology, marketing and promotions departments.
The WEEK of Argentine Beef [VIDEO]
The Argentine Beef Promotion Institute is partnering with exclusive restaurants in Los Angeles to bring you the chance to try one of the best products in the world. During the Week of Argentine Beef, the following participating restaurants will include special dishes created with flavorful, sustainably-produced beef imported from Argentina. Created by industry veterans Pablo Buffagni - Creative Director / Head Chef at BBQ Agency, Roxanna Lissa - PR Director / Blue PR and Lalo Wakefield - Content Director/Big Bite Marketers.
CBS Sports “Golazo Network” to launch
CBS Sports will launch CBS SPORTS GOLAZO NETWORK, a 24-hour direct-to-consumer digital network in the U.S. dedicated exclusively to global soccer coverage, on Tuesday, April 11.
AM/FM Radio is the #1 Ad-Supported Audio Source for All Ages in the U.S.
The Infinite Dial, with support from Amazon Music, Wondery, and ART19; and yes, it showed the dominance of digital audio – but radio has a stronghold in many spaces, including in-car listening and among ad-supported audio choices.
Five Misperceptions About Video Game Advertising
Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social media in terms of where audiences spend their time–yet gaming captures less than 5% of advertiser budgets.
Making the numbers count
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.
6 Things Marketers Can Do to Boost Effectiveness
Discussions about improving marketing effectiveness can often focus on the different measurement approaches and advanced analytics tools that marketers should employ.
PR in Puerto Rico: Differences & Similarities! Why The Need for A License? [PODCAST]
Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and in the U.S. This episode is very insightful and well worth your listening time. Share this episode with your colleagues.
