Top News
64% of Consumers Try to Keep Work and Personal Lives Separate During Pandemic
Sixty-four percent of consumers have identified trying to keep their work-self and personal-self separate, according to Gartner, Inc. A Gartner survey of 1,752 consumers during October 2021 identified the top consumer and cultural trends for marketers in 2022.
U.S. Retail Sales Top $5,570 Billion
Retail sales (NAICS 44-45) for the nation increased 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020, according to new estimates from the U.S. Census Bureau’s 2020 Annual Retail Trade Survey (ARTS).
If we’re all so busy, why isn’t anything getting done?
With endless meetings, incessant emails, and casts of thousands, companies have mastered the art of unnecessary interactions. Winning in the next normal requires much more focus on true collaboration.
Estrella Media signs multi-year Nielsen Local TV Measurement agreement
Nielsen and Estrella Media, Inc. announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a comprehensive suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix, and San Francisco.
NBC Universal Telemundo introduces Tplus
NBCUniversal Telemundo Enterprises announced the launch of Tplus, a new content brand designed to super serve the full spectrum of today’s U.S. Hispanics for years to come.
Univision and Televisa to Produce a Vicente Fernández Biopic Series
Univision Communications Inc. announced a joint production with Televisa about the life of Vicente Fernández Gómez, “El Charro de Huentitán,” an icon of Mexican music as well as a successful composer, businessman, record producer and actor.
Univision premieres Romantic Comedy “Soltero con Hijas”
Univision will premiere the romantic comedy "Soltero con Hijas" starring heartthrob actor Gabriel Soto and the beloved actress Vanessa Guzmán. The telenovela, by acclaimed executive producer Juan Osorio, will make its debut on Monday, January 24 at 8 p.m./7 CT on Univision.
Consumer Media Usage Growth Slowed to 1.6% in 2021 – Media Consumption to Grow Faster in 2022
Diverging from the sharp gain in momentum in advertising and marketing spending in 2021, consumer time spent with media registered a more modest uptick, similar to pre-pandemic trends through 2019 when signs of device penetration saturation began to emerge, according to new research released by PQ Media.
Consumer Demand For Private Brands [REPORT]
Historically, consumers have navigated to store brands, also referred to as private brand or private label products, during challenging economic times. Current inflation and economic uncertainty would indicate that growth of private brands should be outpacing that of name brand products, but that’s not the case.
Chemistry CULTURA launches
Pinta announced the completion of its sale to Chemistry. As part of the merger, Pinta has rebranded to its new name Chemistry Cultura.
