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Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media

As the beauty and skincare industry evolves, it increasingly reflects the diverse cultural landscape among consumers. Latina skincare highlights the unique blend of tradition, culture, and modern influence that shapes beauty routines across generations. Latina beauty practices are deeply connected to cultural identity, family traditions, and a growing interest in natural, evidence-based skincare solutions. Social … Read more

Earning trust as gen AI takes hold: 2024 Connected Consumer

In this fifth edition of Deloitte’s Connected Consumer study,1 we continue to report on US consumers’ digital lives. The Deloitte Center for Technology, Media & Telecommunications surveyed nearly 4,000 US consumers in June 2024, asking them about their tech-device and -services spending, online activities, perspectives on digital life, digital boundaries, data privacy and security concerns, … Read more

Empathy and AI Shape Today’s Leading Customer Experiences [REPORT]

Top performing US companies in customer experience leverage values-based empathy, personalization, AI, and other innovative technologies to gain a competitive edge, according to the new KPMG US Customer Experience Excellence (CEE) report. In its tenth year, the survey of over 10,000 US customers across 316 brands shows that top performing companies, including those in the … Read more

MUJERES LATINAS EN ACCIÓN: A Story 50 Years in the making ……

After an exclusive premiere in Chicago, Illinois, Mujeres Latinas en Acción (Mujeres) is elated to announce the first official Puerto Rico screening of the documentary, Mujeres Latinas en Acción: A Story 50 Years in the Making by filmmaker, Glorimar Marrero-Sánchez at the Caribbean Cinemas Fine Arts Miramar on Wednesday, December 11, 2024. Mujeres Latinas en … Read more

Entravision’s White House Correspondent Stephanie Ochoa Honored with 2024 Foreign Press Excellence Award

Entravision is proud to announce that Stephanie Ochoa, its White House News Correspondent, will be awarded the prestigious 2024 Foreign Press Excellence Award by the Association of Foreign Press Correspondents in the USA (AFPC-USA). The honor recognizes Ochoa’s commitment to delivering reporting that bridges diverse perspectives and serves the Latino community. Known for her incisive … Read more

Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving

Premium drinks company Diageo North America, Mothers Against Drunk Driving (MADD), the National Football League (NFL), and Uber Technologies, Inc. join forces in a unique partnership to launch “Take a Minute. Make a Plan.” Football games provide fans with unforgettable moments of celebration, but planning to never drive impaired is just as important as the pregame … Read more

How Music is Listened to in the U.S.

What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music. If podcast catalogs go back … Read more

The real cost of business abandoning inclusion

By Lisette Arsuaga, Co president and co CEO Following Walmart and others’ withdrawal from DEIB initiatives, consultant Lisette Arsuaga explains how these businesses are out of sync with real Americans’ expectations. To read more, CLICK HERE.  

WARC Teams With Audacy To Address ‘Audio Investment Gap’

By Adam Jacobson Fresh research, released by WARC Advisory in partnership with audio content creation and distribution company Audacy, seeks to destroy “the barriers behind the audio investment gap” by tackling several “misperceptions” driving what the company that recently emerged from bankruptcy protections says are “driving the under-utilization of audio by marketers.” To download report, … Read more

The future of media agencies: Is long-overdue innovation on its way?

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot. Most people in the know would agree that media agencies are capable of transformative work for their clients. However, if they are being honest, they would also accept that it’s harder … Read more

‘Get me on Rogan!’: PR scrambles to navigate new media

By Ben Smith and Max Tani Corporate executives and other public figures emerged from this month’s election with a new task for their handlers: urgently figure out how to make them more like the loose, podcast-friendly Donald Trump, and less like the scripted and corporate Kamala Harris. To read more, CLICK HERE.  

Latino Wealth Journey [REPORT]

The biggest opportunity within the wealth accumulation journey for Hispanics/Latinos lies with Emerging Affluents, according to a new report The Latino Wealth Journey: Understanding How to Expand Multigenerational Wealth Accumulation from Morgan Stanley’s Institute for Inclusion (NYSE: MS) and Hispanic Executive. The research study, created in collaboration with Semilla Multicultural, explores the concept of wealth … Read more

The Long Tail of the Advertising Business

By Tim Williams To remain relevant — and profitable — agencies must regularly reevaluate their offerings to ensure they are optimizing the dynamics of the long tail of the advertising business. The “long tail” concept, popularized by economist Chris Anderson, argues that thanks to the digital revolution, the monolithic markets of the past have been … Read more

Rolling Back DEI Initiatives

By Mario Xavier Carrasco / ThinkNow I considered writing a think piece on what Walmart rolling back its DEI initiatives means, but as I started, it hit me: they were never really about DEI. For decades, Walmart has contributed to widening wealth inequality—profiting off the very communities that work for them and shop with them. … Read more

Canela Kids and The Toy Museum of NY Launch Dual-Language Series to Celebrate Hispanic Culture and Inspire the Next Generation of Creators

Canela Media announced that Canela Kids has partnered with The Toy Museum of New York to create a bilingual educational series designed to engage Spanish-speaking children and families in inventive play. The live-action series ‘Queen Marlene’s Toy Museum and Friends’, which includes segments like The Toy Inventors Club: Create Your Own Games, Puzzles, and Toys, … Read more

Marketing is dead. Advertising is deader. Long live growth hacking? Part 3

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Part 1 of this article CLICK HERE. Part 2 of this article CLICK HERE. Many growth hacks are glorified, carefully orchestrated bait & switch maneuvers. Throw in a little word of mouth* and BINGO. To wit: for a number of years Netflix allowed and even encouraged its … Read more

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