By Michal Fuchs When creator marketing started growing over the last decade along with the shift from influencer celebrities to micro-influencers, the focus of most creator campaigns was branding. To read more CLICK HERE. Courtesy of The Association of National Advertisers
By Brian Radin As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce. To read more CLICK HERE. Courtesy of The … Read more
TelevisaUnivision unveiled new content and capabilities at its 2024-25 Upfront, showcasing its position as a culture platform for advertisers to connect with U.S. Hispanics at unprecedented scale. Donna Speciale, President of U.S. Advertising Sales and Marketing, took the stage at HK Hall in New York City, which was transformed into “Casa Cultura,” an embodiment of … Read more
e.l.f. Beauty is highlighting its ambition to see more diversity in U.S. corporate boardrooms with an eye-catching, disruptive media campaign on digital screens surrounding Wall Street called “So Many Dicks.” Revealed today at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative. … Read more
A “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges. Principal-based media buying occurs when agencies buy inventory from media owners at bulk … Read more
NBCUniversal Telemundo Enterprise revealed its upcoming 2024-25 multiplatform programming offering including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports. Titles revealed build on the network’s recent dominance in primetime as the most watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by … Read more
Accurate gender representation in advertising is driving measurable business outcomes for brands—such as heightened consumer trust, loyalty and, most importantly, improved sales performance—according to SeeHer’s latest Gender Equality Measure (GEM) Lift research. SeeHer is a global movement, within the Association of National Advertisers (ANA), to accurately portray women and girls in marketing, advertising, media and … Read more
ANA’s Marketing Futures Podcast returns with another episode recorded on the ground at the 2024 ANA Brand Masters Conference in Carlsbad, California. Host Mike Berberich’s guest is none other than the host of this year’s Brand Masters Conference, CPG Marketing Expert Fernando Herrera. Berberich and Herrera discussed the evolution of omnichannel marketing over the years, … Read more
Honoring the Legacy of Hispanic-Latina Immigrant Mothers and Their Impact on Raising Successful, Caring Hispanic American Professionals The emotional connection when sharing stories about our “mamás bravas” is profound, no matter with whom or when. This legacy project was inspired by the loss of my own ‘mamá brava’ and serves as a tribute to the … Read more
Hispanic Americans are closer, more social, younger, and live longer than non-Hispanics, creating one of the highest-value growth cohorts in food & beverage today and tomorrow. All of these factors have one thing in common – familismo, a way of life and a set of values that fuel the Circle of Joy that’s always been … Read more
This is the ninth annual State of Latino Entrepreneurship report collecting data from Latino/a-owned businesses to provide critical insights into the fastest-growing segment of the US business population. In this edition, we reached out nationally to over 10,000 Latino/a and non-Hispanic White-owned employer businesses to offer a comparative perspective. Each of the business owners surveyed, … Read more
For more than a decade, Cision’s State of the Media Report has served as the voice of journalists for public relations and corporate comms professionals worldwide. This year, we surveyed more than 3,000 journalists across the globe to understand their biggest challenges, imposed by factors such as changing audience behaviors, industry downsizing, and the rapid … Read more
By Tina Wilson This is not the first time in history that marketers have been pressed to prove the impact of their work, far from it. The increase in the amount of data, growing number of sources of data, rise in synthetic data, and expectations around your ability to show the business relevance of data … Read more
By Reggie Shah, Senior Director of Research & Insights, Audacy Let’s talk about a powerhouse demographic that’s shaking up the advertising game: Hispanic women. They’re not just making waves; they’re practically running the show when it comes to consumer behavior and cultural trends. So, buckle up as we explore why targeting Hispanic women should be … Read more
By Tammy Greenberg There is a misperception in the advertising community that an audio ad’s influence on a consumer’s purchase journey can’t be measured to the same degree as ads that run on digital media. This inaccuracy is grounded in radio’s broadcast nature, which makes attaching a digital pixel for tracking individual listeners from exposure … Read more
Radio advertising boosts daily web sessions by 9%, according to new research into the performance marketing capabilities of radio advertising launched by Radiocentre. Named ‘Radio: The Performance Multiplier’, the new study also reveals how on average, radio generates additional web sessions twice as cost-efficiently as other demand generation media combined. In a world-first, Radiocentre and … Read more
The Coca-Cola Company announced that Carlos Pagoaga, a 34-year veteran of the company, will be named Vice President of Global Community Affairs for The Coca-Cola Company and President of The Coca-Cola Foundation. Pagoaga is expected to begin his new duties June 1, succeeding Saadia Madsbjerg. Madsbjerg has served as head of the Foundation for three … Read more
The Out of Home Advertising Association (OAAA) released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium … Read more
With the celebrations of Circulo Creativo’s 25th anniversary, you invite you to: THE LOOP OF LEGACY, a series of webinars full of anecdotes, reunions and reflections to analyze what we were, who we are and what we want to be. The Loop of Legacy – Los Originales Date & Time May 15, 2024 01:00 PM … Read more
By Dr. Anastasia Kārkliņa Gabriel From “diversity” to “inclusivity,” no other term has been arguably misappropriated, misused, and co-opted in the business world than the concept of intersectionality, coined by renowned Black feminist legal scholar Dr. Kimberlé Crenshaw in 1989. Whenever I have worked alongside clients and marketing colleagues as a consultant, it was common … Read more
