Article placement: Featured

AI and the Evolving Market Research Landscape [PODCAST]

The pandemic didn’t create new consumer trends but significantly accelerated existing ones. The consumer landscape is dynamic, continuously evolving as people change, societies evolve and cultures shift. Consequently, researchers must stay adaptable, embracing new methods and technologies like artificial intelligence (AI). AI enables innovations like automating tasks, personalizing experiences and enhancing data through synthetic samples, … Read more

Hope on the Horizon: A New Era for DEI and Multicultural Marketing

By David Morse, president and CEO of New American Dimensions As the Democratic National Convention unfolds, the excitement is electric. Last night, Joe Biden delivered an emotional and heartfelt speech, officially passing the torch to Kamala Harris. The crowd’s chants of “We love Joe!” echoed the gratitude of a nation as he steps aside to … Read more

Fueling growth through moments of customer delight

Once, at a Ritz Carlton resort, a server noticed a family searching for a coquí frog hidden in the vegetation.1 Inspired to create a memorable experience, he orchestrated a surprise: when the family returned to their room after dinner, they found a chocolate lily pad with two chocolate coquí frogs perched on it and a … Read more

REPUBLICA HAVAS expands with New Appointments

Republica Havas announced the appointments of three executives to lead the agency’s continued expansion into Havas’ North American flagship in New York City. Karla Kruger has been named Managing Director, New York; Chanelle Church has been named Vice President, Social Impact & Partnerships and Keeva Blades, PhD, has been named Director of Strategy, both with … Read more

The Religious Composition of the World’s Migrants [REPORT]

Migration has grown steadily in recent decades. Today, more than 280 million people, or 3.6% of the world’s population, are international migrants – meaning they live outside their country of birth. Bar chart showing globally, Christians are the largest migrant group Christians made up an estimated 47% of all people living outside their country of … Read more

PepsiCo Juntos Crecemos celebrates Year Three of Jefa-Owned Campaign, Launches National “Jefa Hour” Movement to Recognize the Economic and Cultural Contributions of Latina Entrepreneurs

Latina small business owners are the embodiment of the modern-day American dream, ambitious and entrepreneurial. In celebration of National Latina Day, today PepsiCo Juntos Crecemos (Together We Grow) launched year three of its signature Jefa-Owned (owned by a Latina boss) campaign to recognize the economic, cultural, and community contributions of Jefa-Owned businesses – particularly restaurants, … Read more

TelevisaUnivision and Major League Baseball Announce New Multi-Year Partnership

TelevisaUnivision and Major League Baseball (MLB) announced a new multi-year partnership, with TelevisaUnivision networks set to provide dedicated coverage of the MLB regular season starting Tuesday, Aug. 20, and continuing through the entire Postseason. The multiyear agreement includes a new weekly whip-around show – “MLB En Vivo,” featuring live look-ins, highlights and recaps of up … Read more

Radio’s Reach Of Hispanics Is Greater Than Video

Based on figures from Nielsen’s Audience Insights, AM/FM radio’s reach across all Hispanic demographic groups outscores Live+Time-shifted TV, with wide margins between the two among younger demos. Radio reached 83% of teens vs. TV’s 48%, moving to 89% and 52% respectively for Hispanic adults 21-24. “If businesses want to experience growth, they need to be … Read more

Nueva Network taps HLX+ as Its USH Corporate Social Responsibility Partner

Nueva Network announces its partnership with HLX+, the national network of Latinos and allies dedicated to creating dustainable and impactful programs that celebrate the richness and diversity of the Hispanic community, as its official Corporate Social Responsibility (CSR) partner. This collaboration marks a significant commitment to social impact, beginning with a major initiative during Hispanic … Read more

LatinE students navigate financial pressures, social & political challenges

Match Group’s Chispa in collaboration with the Center for Multicultural Science, released “Latine in College 2024” study. This comprehensive study provides critical insights into the experiences and perspectives of Hispanic college students aged 18-24, shedding light on the impact of current economic, social, and political issues on their lives. 45% less willing to pick up … Read more

Telemundo’s Spanish-language coverage of Paris 2024 wings GOLD – up 51% vs Tokyo

Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences. The complete Spanish-language presentation of the 2024 … Read more

Transparency: A Marketer’s Advantage

The advertising industry is facing an ongoing transparency problem: Buyers too often don’t have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the … Read more

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