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NFL Selects MEL to Rally U.S. Latinos to Make Their Voices Heard and Score Votes This Election Season

This year, the NFL partnered with the Hispanic integrated communications agency MEL to launch a non-partisan “Latino Votes” national campaign encouraging U.S. Latinos to vote for their country’s future as part of the NFL Votes initiative. The initiative focuses on three components of the electoral process, voter education, registration, and activation, and encourages eligible voters … Read more

Not All Racial and Ethnic Groups Are Aging At National Pace

The nation as a whole is getting older, but not all race and Hispanic origin groups are aging at the same pace, a pattern that promises to alter the makeup of the U.S. working-age population for decades to come. About two-thirds of the total U.S. population was working age (ages 15 to 64) in 2022 … Read more

Is the Ad Agency Model Broken? [PODCAST]

Agency-client relations are seldom easy, even for companies that have been partners for years. However, in the last few years — amid the unrelenting wave of online marketing and digital media — agency-client relations have become even more problematic. To read more, CLICK HERE. Courtesy of The Association of National Advertisers.  

“Tell Me Más” Podcast launches

Victor Cornejo, a 20-year veteran of the multicultural and inclusive advertising industry, has launched his new video and audio podcast, “Tell Me Más.” This podcast aims to amplify the voices and perspectives of first-generation, bilingual, bicultural Latinos in the United States, a group that is underserved and misrepresented in today’s media landscape. “Tell Me Más” … Read more

2024 State of Gen Z and the Future of Advertising [REPORT]

This report from Comscore provides marketers with the key digital and social media trends they need to reach this digital-first cohort with the right message exactly where they are most receptive to receiving it. To download report, CLICK HERE.  

The Enduring Importance of Inclusive Marketing in a DEI Adverse World [PODCAST]

Despite gaining significant momentum in 2020 following a surge in social justice awareness, diversity, equity and inclusion (DEI) has faced recent backlash. Yet, inclusive marketing remains essential for businesses seeking long-term success. Inclusive marketing is not just about representation. It is a strategic approach designed to build deep connections with diverse audiences, celebrating diversity at … Read more

ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia

The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS announce the launch of ‘Global CMO Homecoming,’ a collaborative initiative designed to bridge the gap between the marketing industry and academia. This initiative aims to bring Chief Marketing Officers to university campuses to share their insights and experiences with marketing students, preparing the … Read more

Need to Know: What is co-viewing, and why should you care?

TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together. It depends on the occasion, of course—what the program is, the time of day, the size of the screen, … Read more

The Experiences of U.S. Adults Who Don’t Have Children [REPORT]

The U.S. fertility rate reached a historic low in 2023, with a growing share of women ages 25 to 44 having never given birth. And the share of U.S. adults younger than 50 without children who say they are unlikely to ever have kids rose 10 percentage points between 2018 and 2023 (from 37% to … Read more

6 Marketing Leaders on How to Better Understand Your Consumer

By Joanna Fragopoulos Being “consumer-obsessed” isn’t a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow … Read more

INTERSPORT launches Soccer Partnership consulting practice

Intersport has launched Intersport Fútbol Company (Intersport FC) to offer brands the most holistic one-stop resource for activations and sponsorships that meaningfully connect with fútbol (soccer) fans. The expansion of its partnership consulting practice will be led by distinguished industry experts Alfonso Alanis-Cue and Rob Swain, who together bring more than 40 years of international … Read more

Univision to debut “Ellas Soy Yo: Gloria Trevi,” bioseries

Univision announced that the bioseries Ellas Soy Yo: Gloria Trevi is set for its U.S. premiere on July 31 at 10 p.m. ET / 9 p.m. CT. This original and exclusive TelevisaUnivision production had a successful premiere on streaming service ViX and set a record on Las Estrellas in Mexico. The series portrays crucial stages … Read more

Hispanics are less likely to be worries about AI [REPORT]

“Check out Amrak Solutions’ latest insight drop (via LinkedIn) where they delve into Hispanic sentiment regarding AI and other emerging technologies. Explore the optimism and excitement of the Hispanic community as they look towards the future.” To download report, CLICK HERE.  

A CMO’s Guide to Unlocking the Potential of Human-Centered AI – Creating better experiences for consumers requires a human touch and an AI boost

By Andres Reyes As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty. For years, McKinsey’s research on the consumer decision journey has helped CMOs and brand managers understand the overlay of touchpoints, from … Read more

AI Campaigns and Case Studies

By Joanna Fragopoulos Artificial intelligence (AI), and its applications, is at the forefront of many discussions in many industries and fields, from marketing to tech to healthcare to education to law. How to implement and leverage these tools in a helpful way for users can be challenging for teams. However, when used well, AI can … Read more

Annual Hispanic Television Awards Class of 2024 recognizing Sean Cunningham, Isabel Rafferty Zavala, and Michael Roca for Leadership in Hispanic Television and Chiqui Cartagena and Javier Saralegui as Pioneers of Hispanic TV

  Three of the award recipients will be recognized with the Award for Leadership in Hispanic Television. One of these leaders is Sean Cunningham, President & CEO of VAB, the Video Advertising Bureau. Cunningham is being recognized as a Leader in Hispanic Television for his unceasing commitment to providing his association’s membership with the latest … Read more

Shifting Gears: How Four-Day Weeks and Remote Work Are Reshaping Business

By Arminda Figueroa – CEO & Founder Latin2Latin Marketing + Communications, LLC Discover how our company is revolutionizing work-life balance with our four-day workweek and remote work initiatives. Learn how we’ve transformed our business, boosted employee satisfaction, and achieved incredible results. Join us on our journey to redefine the future of work. The concept of … Read more

With Retail Media Experiencing Meteoric Growth, Marketers Are Optimistic But Cautious [REPORT]

The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives … Read more

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