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Hispanics are evolving and changing…my thoughts

By Xavier Mantilla – Ex Ogilvy/WPP, Starcom/Publicis, UM/IPG, OMG Building growth for brands using creativity and technology in the US, Latin American and Hispanic market place. Connecting people and ideas!! Having read Maria Lucia Parra’s article on HispanicAd (https://hispanicad.com/news/moving-beyond-acculturation-how-marketers-are-embracing-cultural-fluidity-in-hispanic-audiences/) it strikes me that more people in our industry are trying to “tapar el sol con … Read more

Entravision release Week 2 Results from the 2024 National Latino Tracking Poll [REPORT]

Entravision, in collaboration with AltaMed Health Services and BSP Research, has released the second set of results from the 2024 National Latino Tracking Poll, continuing to offer real-time insights into the evolving priorities of Latino voters as the November election approaches. The second week’s results shed more light on voter concerns around economic stability, healthcare … Read more

Albert Rodríguez Inks MediaCo C-Suite Deal

By Cameron Coats A filing with the SEC now reveals the new executive position for former Spanish Broadcasting System executive Albert Rodriguez: Chief Revenue Officer of MediaCo.   In addition to his CRO role, Rodriguez will also serve as President of MediaCo Audio. The new position was disclosed in a Compensatory Arrangement notice filing dated … Read more

Drip Across America

The Drip is in the Details, NFL Shop is looking to highlight “main character energy” – the energy we all get when we wear clothes that makes us feel like we’re bringing our best. The campaign does this by diving further into the details of not only the style, but the fans sporting the merch! … Read more

About 3 Million People in Same-Sex Couple Households

Despite coupled households making up a decreasing share of U.S. households in recent decades, they still made up the majority: approximately 215 million people were living in coupled households in 2020, roughly 67% of the household population of 323 million. Coupled households are those in which the householder has a spouse or cohabiting partner living … Read more

Moving Beyond Acculturation: How Marketers Are Embracing Cultural Fluidity in Hispanic Audiences

By Maria Lucia Parra – Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. For decades, marketers relied heavily on acculturation models to understand and target the U.S. Hispanic population. The model grouped Hispanics into categories like unacculturated, bicultural, or fully … Read more

The Persistent Illusion of Brand Safety in Digital Advertising

By Jacek Chrusciany It’s becoming clearer and clearer that our idea of brand safety, at least in the ad world we currently live in, is an illusion at best. Some may argue that we’ve entered a backlash era against the concept as a whole. Whether it’s the collective shoulder shrug in response to Adalytics’ latest … Read more

FTC finds large Social Media and Video Streaming Companies have engaged Surveillance of Users with Lax Privacy Controls and Inadequate Safeguards for Kids and Teens [REPORT]

A new Federal Trade Commission staff report that examines the data collection and use practices of major social media and video streaming services shows they engaged in vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens. The staff report is based on … Read more

ANA Defends Ad Industry Against Claims in FTC Social Media Report

The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services “Rather than simply throwing out the baby with the bathwater, this FTC … Read more

Women in the Workplace 2024

In the tenth year of our Women in the Workplace research, in partnership with LeanIn.Org, we reflect on the notable gains women have made—and how their experiences at work are, in many ways, the same or worse than ten years ago. Sustainable progress toward parity requires that companies recommit to change.   This year marks … Read more

How U.S. Public Opinion Has Changed in 20 Years of Our Surveys

By Jenn Hatfield When The Pew Charitable Trusts created Pew Research Center in 2004, we were surveying Americans using the established industry method at the time: calling people on their landline phones and hoping they’d answer. As the Center marks its 20th anniversary this year, survey methods have become more diverse, and we now conduct most of … Read more

How to Tell a Story That Matters

By Tim Hoskins , Brett Townsend If you look at any great story, there are elements they all have: a main character, a want or need, a plot, tools the character uses, and most importantly, conflict. Conflict is the engine that drives every story, and the best storytellers not only have compelling conflict but highlight … Read more

Canela.TV to premiere hird Season of ‘Secretos de Villanas’ on October 10th

Canela Media announced the highly anticipated return of its hit reality series, ‘Secretos de Villanas,’ with Hyundai back as a presenting sponsor for the third consecutive year. The anticipated third season will be available on the free streaming service Canela.TV beginning on October 10 with ten glorious episodes followed each week by the companion ‘Secretos: … Read more

UnivisionTelevisa CEO removed.

According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa. His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience. Could there be other changes … Read more

Eighty percent of brands have concerns about agency use of GenAI

More than half of companies plan to review contracts with media and creative agencies. Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology. Eighty percent of multinational brand owners have … Read more

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