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Global Ad & Marketing Growth Slowed to 4% in ‘23, As Brands Cut Budgets on Inflation & Recession Fears; Media Spend to Rise 8% in ’24 on Record Political & Olympics Spend

Global advertising and marketing spending grew at a decelerated 4% in 2023 to $1.631 trillion, but total media spending is projected to grow at a more robust 7.7% in 2024, as inflation and recession fears have subsided and a quadrennial windfall of ad & marketing investments is expected from political campaigns in 15 of the … Read more

Celebrating 25 wonderful years of Círculo Creativo

By Luis Miguel Messianu- Founder- First President – Current Co-Chairman Celebrating 25 years for Círculo Creativo is a significant milestone in the organization’s journey. It marks a quarter-century of dedication to promoting creativity and excellence within the U.S. Hispanic advertising landscape. This milestone represents: Legacy: Sustained effort and commitment towards fostering creativity and innovation, leaving … Read more

Latinos in Hollywood: Amplifying voices, expanding horizons

By Camilo Becdach, Tomás Lajous, Sheldon Lyn, Lucy Pérez, and Tony Toussaint There are about 62 million Latinos in the United States; globally, the heritage of more than 650 million people falls into the broad “Latino” category. US Latinos account for more than $3 trillion of GDP, which would make them the fifth largest economy … Read more

A CMO’s Agency Wake-Up Call [REPORT]

This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts. To download report, CLICK HERE. Source “A CMO’s Wake-Up Call: Not Who But How.” Bruno Gralpois, co-founder at Agency … Read more

Global Perceptions of Progress on Gender Equality [REPORT]

Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world.  The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%. The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative … Read more

Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans

By Roy Eduardo Kokoyachuk In the dynamic landscape of sports fandom, one demographic stands out for its potential to reshape the future: young bilingual Latino fans. These individuals bring a unique perspective to sports, craving innovative ways to express their passion for the game. But that passion goes beyond the field to the experience, whether … Read more

For Diversity in Advertising to Stick, It Must Be Considered in More Places

By Jade C. Williams Corporate diversity, equity, and inclusion (DEI) goals are encountering challenges due to economic pressures and a recent Supreme Court ruling to cease affirmative action. Consequently, certain companies with a short-term perspective are diminishing their emphasis on DEI, and this trend is extending to DEI in advertising. The repercussions are evident in … Read more

Understanding how audiences connect with news media ahead of the 2024 U.S. elections

2024 is predicted to be a record-setting year for political ad spending in the U.S., according to eMarketer forecasts. And advertisers—especially those leading political campaigns—will need to understand how voters are consuming media and how things may have changed since the last elections. With political campaigns buying up valuable ad inventory in the U.S., all … Read more

Marketers Need a Sharper Antenna for Programmatic Advertising

Forty-four thousand websites. That’s the number of sites media buyers use in their programmatic ad buying, according to the “ANA Programmatic Media Supply Chain Transparency Study.” Talk about overkill. The report, which was released in December 2023, says that marketers should tap between 75 and 100 trusted programmatic media sellers who in turn can provide … Read more

Attention beyond views for creative effectiveness

By cem Erdem – Global Creative Thought Leadership Manager The marketing industry is almost unanimous in their belief that attention plays an important role in advertising success, and the vast majority believe that attention has an important influence on creative effectiveness. However, despite the strong belief that attention matters, there is still a disconnect with … Read more

How Does Diversity in Social Networks Impact Survey Response?

Survey professionals, including U.S. Census Bureau researchers and statisticians, have been grappling with how to maintain data quality when survey response rates are declining. There have been various explanations for the decline in survey response rates that can jeopardize the quality of the data. Among them is the social capital hypothesis, which attributes the drop … Read more

Telemundo Reigns #1 Spanish-Language Broadcast Network in Weekday Primetime

Telemundo ranked as the #1 Spanish-language broadcast network in weekday primetime last week, fueled by the latest seasons of La Casa de los Famosos and El Señor de los Cielos. According to Nielsen, the network delivered an average of 444,000 adults 18-49, 166,000 adults 18-34 and over 1.3 million total viewers in 7pm-11pm primetime. “Last … Read more

Hispanic Leaders Believe GenAI Will Have Positive Impact, but Concerns Remain

While Hispanic technology leaders believe generative AI (GenAI) will have an overwhelmingly positive impact on their organization, a large majority say they are concerned about managing the associated risks and mitigating the potentially negative impacts. According to the survey of members of the Hispanic Technology Executive Council (HITEC), nearly 70% of executives are concerned there … Read more

UNITING IN THE AI ERA EMBRACING TECHNOLOGY AND COLLABORATION FOR COLLECTIVE SUCCESS

By Roxana Lissa is the Principal of Blue Public Relations in Los Angeles. I just attended the annual Pulse conference at UCLA Anderson. The conference brings together leading executives to share insights and perspectives on the current trends, opportunities, and challenges impacting the entertainment, sports, and technology industries. I was inspired to hear from my … Read more

How audience measurement innovation benefits the media industry

The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. … Read more

TELEMUNDO LAUNCHES DECISIÓN 2024,

NBCUniversal Telemundo Enterprises announced the launch of Decisión 2024, its election year multiplatform news and civic engagement initiative across Telemundo’s network, local stations, digital platforms and national and local partners. Decisión 2024 will feature expanded election news and campaign coverage, in-depth national and local Latino voter polls and town halls. It will also include candidate … Read more

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