By Mario X. Carrasco Multicultural marketing has emerged as a critical strategy for brands seeking to reach and engage a broader audience in today’s interconnected, global marketplace. However, the days of generic, one-size-fits-all campaigns are long gone. Today’s discerning consumers demand authenticity and cultural relevance, and it’s up to brands to rise to the challenge … Read more
By Mario X. Carrasco While diversity and inclusion have recently come under fire in several industries, the expectation consumers set in 2020 for brands to be more inclusive stands. A ThinkNow study revealed that over 45% of consumers are willing to go out of their way to shop at a store they’ve never frequented if … Read more
By Rakesh Kochhar and Mohamad Moslimani The economic downturn caused by the COVID-19 pandemic put the financial security of U.S. households at risk. The initial shock caused about 25 million workers to lose their jobs within three months, from February to April 2020, and it took about two years for the nation’s employment level to … Read more
Financial services and the tools they provide can be invaluable for economic mobility and wealth building, but many of the benefits have been hard to reach for Latinos, many of whom live with unmet needs. While they represent about 20 percent of the US population and are a growing economic bloc, Latinos have not had … Read more
By Alistair Goodman Third-party cookies are finally set to deprecate on Chrome in 2024, but the industry is still reluctant to change. So long as cookies remain available, advertisers, publishers, and their partners will continue to rely on a soon-to-be-old, data-rich way of targeting audiences. To read more, CLICK HERE. Courtesy of Association of National … Read more
The 2023 holiday shopping season kicked off strong, with Adobe Analytics reporting a record $9.8 billion in Black Friday online sales, up 7.5% from 2022.Cyber Monday numbers were even stronger, with consumers spending $12.4 billion, a 9.6% increase over last year. So, what does this mean for December sales and the rest of the holiday … Read more
Since 2014, the ANA has surveyed our members to select the ANA Marketing Word of the Year. The ANA staff identifies a list of finalists and then asks members to cast their votes to determine the winner. The survey has two questions: What word should be the ANA Marketing Word of the Year? Why did … Read more
Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant,” according to a new Pew Research Center survey of U.S. teens. The survey – conducted Sept. 26-Oct. 23, 2023, among 1,453 13- to … Read more
Circulo Creativo has gathered top creative executives that have participated as Jury Members to discuss their experiences. CLICK HERE to view the jury insights.
Our annual trends report 2024 cuts through creative industry trends and explores the power of world building and storytelling to shape new futures. Drawing on the collective research and insights of strategists, futurists and innovators from across our global network, our Creative trends report elevates the power of hope in a volatile world, and provides … Read more
By Hanna VanKuiken It’s long been said that an image is worth a thousand words. Expressions, lighting, context and scenery, movement, color, and gestures are some of the elements that photography uses to deliver complex and layered messages that can be “read” in an instant. It’s for this reason that photography is one of the … Read more
By Richard Wike, Janell Fetterolf, Moira Fagan and Sneha Gubbala How close do people feel to others around the world? How much do they want their countries involved in international affairs? How do people’s experiences with travel and feelings of international connectedness relate to their views about the world? These are among the questions we … Read more
By Adam Jacobson It was rolling along as another typical quarterly earnings call, held one week after the company released its third quarter earnings results. Then, just after the last question e-mailed to the C-Suite from a financial analyst was answered, a big surprise came from Spanish Broadcasting System‘s longtime day-to-day leader: He’s leaving. … Read more
Zenith’s latest Advertising Expenditure Forecasts, published today, reports continued resilience and forecasts 5.3% global advertising growth for 2023, which is above initial expectations given a healthier than expected Q3 for major digital advertisers. Global adspend growth is expected at 4.8% in 2024, excluding U.S. political spending*, aided by events such as the Olympics as well … Read more
The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022). However, media price inflation continues to … Read more
By Ashley Miles If there’s one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together. To read more, CLICK HERE. Courtesy of … Read more
Adsmovil, in collaboration with Publicis Media and ThinkNow, announced the findings from their latest research study: “Embrace the Collective: The Hispanic Financial Journey.” This comprehensive study provides a fresh perspective on the financial behaviors of the Hispanic community as compared to the non-Hispanic market, offering invaluable insights across acculturation levels and age groups, including Millennials, … Read more
Cesar Conde, Chairman of NBCUniversal News Group, announced the appointment of Luis Fernández, an innovative leader in news, sports and entertainment media, to be Chairman of NBCUniversal Telemundo Enterprises. Mr. Fernández returns to Telemundo following a distinguished career in Spanish-language media as a broadcast executive and award-winning journalist who has overseen the development of highly … Read more
In their last earnings call, TelevisaUnivision has put forth a maneuver to extend the due date of their upcoming debt payment in 2025. TelevisaUnivision owes $9.8 billion in long-term debt outstanding. The current debt payments due in 2025 is $1.04 billion and an additional $1.9 billion term payment will due in March 2026. TelevisaUnivision is … Read more
Media buyers currently using an overabundance of websites (40,000-plus) should select 75-100 trusted programmatic media sellers that will provide access to thousands of high-quality websites to optimize their investment, according to a new ANA report. The report, ANA Programmatic Media Supply Chain Transparency Study: Complete Report, also said buyers should consider having direct contracts with … Read more
