Article placement: Top News

Media Responsibility Index, Finds Global Social Platforms Making Most Progress, and Benchmarks Broadcast & Cable, CTV/OTT, Digital Video and Display

IPG Mediabrands and its intelligence arm MAGNA, unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising. MRI 4.0 has transformed from an analytical study of 10 social platforms into an actionable toolset, now … Read more

Hispanics Losing Confidence in U.S. Economy

Hispanics are increasingly concerned about their personal finances, leading to a decline in optimism in the U.S. economy during the third quarter, according to a new poll from the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI). The Hispanic Consumer Sentiment Index dropped to 74.3 from 78.3 in the second quarter and 92 … Read more

How to build brands with commerce advertising

The line between offline and online has blurred in consumer journeys over recent years. Consumers search for products online and buy them in an offline store later, or vice versa. Commerce touchpoints are more integrated into the omnichannel path to purchase than ever before, with sophisticated targeting capabilities and digital platforms becoming a more integral … Read more

Canela.TV premieres “Bocetos”

Canela.TV announced the launch of its first scripted young adult drama series, set in Mexico, Bocetos. The six-episode series will be available on Canela.TV beginning October 27th and one of the stars and associate producers is Geraldine Bazán, who also is one of the six telenovela iconic villains of Canela.TV’s original Secretos De Villanas. Bocetos … Read more

2/3 of Latinas Influencers feel underrepresented in marketing campaigns [REPORT]

SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators. Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. Latina influencers have the ability to influencer buying … Read more

Positive depictions of females in advertising can lead to superior business outcomes [REPORT]

SeeHer and Ipsos announced their findings from their first joint whitepaper, Strive for More, focused on female representation in advertising. The report reveals that positive female representation can be beneficial to brands and highlights creative techniques companies can utilize in their advertising development process to create greater success and stronger relationships with consumers. For the … Read more

Hispanic Gen Z Breaking Stereotypes and Driving Change

The U.S. celebrates National Hispanic Heritage Month each year to recognize the influence, culture, and contributions of Hispanic Americans. One generation is blazing a trail and breaking convention – Gen Z. An area in which we see a tremendous impact by this demographic is employment. The U.S. labor force is shifting toward younger workers who … Read more

Beyond on-screen: Off-camera diversity attracts new audiences

While most conversations on representation in media are centered around what audiences see on screen, of growing importance to viewers—and growing influence in attracting new audiences—is diversity and inclusion behind the cameras. Diverse talent in roles such as producers, directors and writers shape media content that is more nuanced, accurate and inclusive. But the lack … Read more

Latino Entrepreneurs Can Maintain Their Resilience During These Uncertain Times

By Humbi Calleja, Vice President and General Manager for North America at Herbalife Nutrition. Despite the COVID-19 pandemic, Latino small business owners have maintained their record of entrepreneurial success. While the pandemic has negatively impacted the finances and operations of small businesses, posing significant challenges for entrepreneurs, particularly minorities, the entrepreneurial spirit in the Latino … Read more

Consumer Experiential Marketing Rebounds from Record 26% Plunge in Pandemic-Stricken 2020 to Post 8% Growth in 2021 and Pacing for 11% Expansion in 2022

Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic, according to a new … Read more

Revisiting the great rethink

In the early fall of 2021, there was a brief window when some light seemed to shine at the end of a long pandemic tunnel. Cases were low. Omicron wasn’t on the radar yet. Restaurants were filling up again. Airports were bustling. It appeared as though Americans were snapping back to prepandemic life. But news … Read more

Live sports are headed to streaming services, and audiences are ready

As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming … Read more

erenzia beauty selects BeautifulBeast

Independent agency BeautifulBeast is collaborating to launch a new beauty brand: erenzia beauty. For far too long, Latinas have been ignored by traditional beauty brands or treated as an afterthought. erenzia is a brand inspired by the Spanish word “heritage,” but with a modern and current angle. erenzia beauty celebrates the roots of Latin culture … Read more

Mason adds additional duties as VP General Manager of SBS Chicago Radio Station

Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & … Read more

Digital Makes The AM/FM Radio Plan Better And Vice Versa

By Pierre Bouvard New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. Advertising Research Foundation: … Read more

¡PONLE CANELA! launches on Canela.TV

Canela.TV announced the launch of its original Spanish-language entertainment news show ¡PONLE CANELA!. The 30-minute entertainment news program, created by Latinos for Latinos, will feature the hottest celebrity and entertainment news, exclusives, interviews, videos, fun games, music, movies, television, star sightings, streaming shows, and more. ¡PONLE CANELA! kicks-off today and will air live Monday through … Read more

Viral Trend in Global Marketing

By Bryan Luhn Researchers at Hilton College identified a new, viral marketing trend when the hard seltzer industry experienced a massive, unexpected boost. Chris Taylor, director of the beverage management program in the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, watched in awe as sales of White Claw skyrocketed seemingly overnight … Read more

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