By Jamie Moldafsky, chief marketing and communications officer The term “brand” is often bandied about and rarely defined. It can be tied to reputation, value propositions or culture—but Jeff Bezos coined one great definition: “Your brand is what people say about you when you’re not in the room.” Simply put, your brand is how people … Read more
By Mark Duval – The Duval Partnership There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many negative projections, and the cumulative effect was a little deflating. And it could … Read more
With inflation at record highs and consumer sentiment at record lows, consumer-packaged-goods companies need to sharpen their brands’ value propositions and invest in innovation. US consumers are noticing higher prices when they shop, and they’re not feeling too optimistic about their financial future—but they haven’t stopped spending. That’s good news for consumer-packaged-goods (CPG) manufacturers. Still, … Read more
The Hispanic Marketing Council (HMC) announced Isabella Sanchez, Vice President of Media Integration at Zubi will serve as its new chair effective today. Sanchez, who previously served as HMC Treasurer, takes the helm from GroupM Multicultural President Gonzalo Del Fa. Elected as the new treasurer is Gian Pablo Kates, VP of Network Sales at Telemundo. … Read more
By Isaac Mizrahi / Co-President ALMA Agency Following up on last month’s reflection on the things that have changed and the ones that have stayed the same in Hispanic marketing over the past two decades, I invited three leaders from the media side of our industry. First, Claudia Puig, President and General Manager of Univision … Read more
This World Cup, Telemundo has brought together a passionate group of talent and experts for the coverage of the highly anticipated event in Qatar. With full presence in the ground, the team assembled reflects all the nationalities and interests that fans have been hoping for. From former Ballon D’Or winner Diego Forlan to the former … Read more
As the network designed for what’s next, dentsu shares what 30,000 consumers and 20 experts expect in the next decade. Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged. Now, … Read more
Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December. As part of the new agreement which commences in January 2023, TelevisaUnivision will utilize the full suite of solutions under Nielsen ONE, along with Nielsen Marketing Cloud, and Gracenote’s Advanced Discovery suite. … Read more
Adsmovil releases the results of a new study: “Embrace the Collective”: The Hispanic Digital Purchase Journey. The study offers new insights into the online behavior of this diverse and dynamic community and unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and … Read more
Despite continued economic uncertainty, US shoppers are looking forward to spending for the holidays. Retailers that offer good value will come out on top. As the weather cools and the air turns crisp, US retailers are once again facing challenges for the holiday-shopping season. The past couple of years saw severe, systemic supply chain disruptions … Read more
By Marshal Cohen – Chief Industry Advisor, Retail Today’s holiday experience feels very different than it did two years ago —and even last year. Consumers are now able to go into stores and do so feeling safer. In our annual holiday survey, 52% of consumers said they were less concerned about COVID-19 than they were … Read more
Hispanics in the US epitomize the nation’s status as a “melting pot.” The number of Hispanic Americans grows each year, and their keystone role in our culture does as well. Within this group, a rich variety of trends emerge and observers must be careful not to paint Hispanics with too broad a brush. In order … Read more
Global communications consulting firm LLYC and national polling firm Expedition Strategies joined forces to research and provide insights into the over 62 million U.S. Hispanics, who represent one in five Americans. As this community continues to grow, U.S. businesses must learn more about their unique culture, behaviors, and purchasing preferences to successfully serve this population. … Read more
Americans 18 to 24 years old report high rates of mental-health challenges, impediments to effective work, and worries about the future. Youth can be an exhilarating time but also one of high anxiety, as young people struggle to establish themselves economically and find their place in society. While each generation may encounter struggles and doubts … Read more
When local businesses stumble, a national brand’s revenue tumbles. A third of national marketers say 40% or more of their company’s revenue comes from local business partners, yet less than 30% of small businesses have fully recovered from the pandemic. Do the math, and you’ll see a lot of lost revenue. As a national marketer, … Read more
The Q3 2022 Creative Operations Report reveals that, once again, 75% of creative teams have experienced or will soon experience structural changes. To download report, CLICK HERE.
TelevisaUnivision announced a partnership with Liga MX in which it will exclusively bring the Mexican soccer league’s commercial rights to market in the United States. Through this partnership, TelevisaUnivision will deliver a one-stop-shop for brands to tap into Liga MX’s massive fan base through IP-driven media, experiential, retail activations and more. This initiative expands upon … Read more
By Karla Fernandez Parker – Advertising Executive, Senior Leadership, and Multicultural Marketer Fintech is on fire and Hispanics, are adding fuel to the flame, according to the latest research report by Plaid (Fintech Effect 2021). The report showcases how the pandemic has accelerated fintech adoption, growing from 58% usage in 2020 to 88% usage in … Read more
No one ever wrote about Video Killing the Mobile Device Star, and The Spirit of Mobile Devices is also out of the question. We daresay that Mobile Device Free Europe doesn’t quite have the same ring to it. Songwriters like Beyonce will surely continue to wax poetic about Radio, but the latest data shows that … Read more
HispanicAd presents our 8th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry. The 2020 US Census is our main research tool in demonstrating once again the importance, vibrancy and influence our Hispanic Consumers have in todays marketplace.
