Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations. “Sensis is a strategic partner with extensive experience successfully reaching young US Hispanics through engaging and relevant stories,” says Julia Estacolchic, Head of Marketing & Brand … Read more
The vast majority (88%) of executives1 believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance, according to a new report from Accenture. “External factors — from economic to cultural, environmental and political — are affecting people more than ever before, making life more … Read more
By Nichole Henderson, Senior Vice President, Product, Strategic Media Research In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage. It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to … Read more
By Nathaniel Hendren, Sonya R. Porter and Ben Sprung-Keyser Nearly six in 10 young adults live within 10 miles of where they grew up, and eight in 10 live within 100 miles, according to a new study by researchers at the U.S. Census Bureau and Harvard University. Even the prospect of higher earnings in more … Read more
By Conrad Hackett People shown at a water park in China in 2017. China has the world’s largest population, but is projected to slide down to second place in the global population ranking in 2023. People shown at a water park in China in 2017. China has the world’s largest population, but is projected to … Read more
Univision’s “Domingos en Familia” (Family Sundays) is set to premiere for the first time in Spanish-language television in the U.S., the international hit reality “El Retador” (The Challenger) hosted by charismatic actress and comedian Consuelo Duval. Starting on August 14 at 8 p.m. ET, the new reality show will delight the entire family with extraordinary … Read more
By Bas De Vos – Global Director – Audiences and Targeting, Media Division The video-on-demand space (VOD) is fascinating, not least because we have competing businesses approaching delivery strategies from opposing directions – with many now meeting in the middle and betting on a future that borrows the best from every model. Later this year … Read more
Digital technologies are rapidly advancing, ushering us into a new era. The web transformed from an informative place into a social hub with e-commerce opportunities where products, services and details of our lives are shared, accommodating almost every lifestyle. With the support of robust technologies, a young Web 3.0 – the third generation of internet … Read more
MundoNow is announcing the launch of new Latino podcast network Óyenos Audio. Óyenos will deliver premium bilingual programming that aligns with content expectations from an increasingly savvy Hispanic audience in the United States. Former Univision radio executive and multicultural podcasting veteran Stephen Hobbs has been hired as Chief Audio Officer in conjunction with the launch. … Read more
MMA Global, the association devoted to architecting the future of marketing, released its annual State of Attribution Marketer Benchmark Report. For the first time since MMA Global released the survey results in 2016, over half of marketers (53%) are using multi-touch attribution (MTA) to track and optimize marketing performance. Adoption has risen steadily over the … Read more
By Jason Heinrich, Simon Henderson, and Melissa Lee This recession will be different. It will arrive at a time when decision makers will still be struggling to manage through the onslaught of major disruptions that didn’t all exist simultaneously during previous recessionary periods: supply chain constraints, geopolitical tensions in key markets, a historic labor shortage, … Read more
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International. In the wake of a menu of challenges such as the global pandemic and exponential rise … Read more
In June, consumer confidence slipped somewhat even as some spending categories continue to see growth. Consumers reported that they were less likely to purchase big-ticket items (like cars, homes and appliances) but that they were still hungry for services. Indeed, recent personal consumption expenditures data showed strong growth in services and a retreat from goods. … Read more
There’s more than enough discussion across the media industry about the massive growth of streaming, but the ongoing fanfare fails to objectively quantify what is truly happening and the full impact that over-the-top content is having on total TV usage. To remedy that, Nielsen publishes The Gauge, its monthly snapshot of total TV and streaming … Read more
Republica Havas announced that Victoria Verdeja has rejoined its team as associate director of communications. She will spearhead public relations efforts, including external and internal communications, media relations, social impact, and the agency blog, for the Republica Havas brand. Part of the Communications and Brand Social Responsibility team, the new role will focus on bolstering … Read more
By Richard Fry A recent college graduate prepares a meal with his mother at her home in Boston in May 2018.A recent college graduate prepares a meal with his mother at her home in Boston in May 2018. (Barry Chin/The Boston Globe via Getty Images) As successive generations of young adults in the United States … Read more
A groundbreaking audio study, conducted by Alter Agents – an independent market research consultancy – in partnership with Audacy and media agency Spark Foundry, has concluded that ad engagement climbs with each audio exposure across industry categories, audio platforms and genres. This distinctive content peak study shows that exposing audiences to audio messages consistently offers … Read more
Florida’s median age in 2021 was 42.7, higher than the national median of 38.8 and that of neighboring Georgia (37.5). But even within Florida, the age structure varies widely, from 32.1 in Leon County to 68.3 in Sumter County — the highest median age of any county in the nation. A new U.S. Census Bureau … Read more
Nearly six in 10 U.S. workers are concerned their paycheck is not enough to support themselves or their families as employees look to keep up with the rise of inflation, according to the latest American Staffing Association Workforce Monitor online survey. When asked, 58% of employed U.S. adults expressed concern that their paycheck is not … Read more
The ANA introduced the industry’s first set of guidelines for measuring influencer marketing to help advertisers overcome a challenge that has thwarted them for several years. The ANA said the guidelines were needed because, while measurement guidelines have been available for paid advertisers for almost a decade, organic influencer marketing has not benefitted from a … Read more
