As the global media market evolves, businesses’ views on advertising are shifting from being perceived as a cost, to a strategic benefit. Even though high inflation and increased competition are challenging the advertising industry, we uncover why brand building and maintaining media investments is crucial in times of economic downturn. The global media market should … Read more
Hyundai Motor America celebrates Disney 100 Years of Wonder as the exclusive automotive partner for Disney100. The celebration, which honors the rich legacy of storytelling and immersive experiences that have been a hallmark of the company since its founding in 1923, is anticipated to be the largest cross-company global celebration in the 100-year history of … Read more
MundoNow announced the appointment of Dafnne Wejebe to Director of Audio Content. Ms. Wejebe will anchor the line-up for the recently launched Óyenos Audio podcast network with her new show, Codice Criptico. The podcast will deliver premium bilingual content that engages the listener to help Wejebe explore and solve all the mysteries of the world, … Read more
The National Association of Hispanic Publications (“NAHP”) will kick off their 40th Anniversary celebration in the “Mile High City” during this year’s Annual Convention and Business Expo. The event will convene industry, business and government leaders from around the United States and Mexico to provide NAHP members the opportunity to participate in educational forums that … Read more
Findings from a new study reveal that multicultural Americans have strong faith in the “American Dream.” In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers. This is according to the just-released annual report titled “America … Read more
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with … Read more
Republica Havas took home seven awards across four categories, including two Gold Ojos, at international awards festival El Ojo de Iberoamérica. Additionally, the agency’s Chief Creative Officer (CCO), Tony Waissmann, was named Best Creative of the Year for Argentina. Waissmann joined Republica Havas as CCO in April 2022, relocating to Miami from Buenos Aires. “It’s … Read more
Dr. Aliza Lifshitz passed away on Saturday, November 5, 2022, in Los Angeles, California. Doctora Aliza, as the public affectionately called her, dedicated her professional life to promoting healthy habits among the Hispanic community in the United States, extending her reach to all of Latin America. She was born in Mexico City and graduated from … Read more
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023, as revealed by WARC’s Marketer’s Toolkit 2023: Global Trends Report. This first module of a must-read series of four, will help marketers speedily identify and address major industry shifts … Read more
Ethnic and female representation among employees at ANA member companies is the highest it’s been since the ANA began tracking DEI levels in 2018, according to a new report. The study, “A Diversity Report for the Advertising/Marketing Industry,” was conducted by the ANA and it’s Alliance for Inclusive and Multicultural Marketing (AIMM). It also revealed … Read more
One in four adults in the United States lives with a disability. Yet, many aspects of society do not accommodate disabilities, and market research is no exception. When it comes to online surveys, people with disabilities are often left out of the conversation. The surveys do not adapt to their needs, so they are inaccessible. … Read more
Sensis completed its first survey on diversity in medical research and found minorities grossly underrepresented in clinical trials. Even though the FDA will require 15% diversity in federal drug trials for approval, African Americans and Hispanics are the least likely to take part according to research conducted by Sensis. “Greater compensation, more transparency, and assurances … Read more
The pandemic is subsiding, but as people worldwide face renewed challenges how should brands respond to their evolving needs and behaviors? Discover six key implications for brands. In October we revealed how people worldwide are thinking and feeling in a webinar with new insights from our Global Issues Barometer. The immediate spur to this work … Read more
Once again CEOs offer a contrarian view by remaining moderately optimistic about their company outlook In the Fall 2022 Fortune/Deloitte CEO survey, CEOs share more modest growth expectations while fine tuning strategic levers such as talent, workplace, and technology models to adapt to new conditions. Heading into 2022, CEOs provided a variety of perspectives as … Read more
Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S. “With multicultural consumers making up more … Read more
Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45%) and Latinx (44%) counterparts to feel this way. … Read more
The Human Rights Foundation and its agency TAXI (a VMLY&R company) won the Best in Show award in the 2022 ANA Multicultural Excellence Awards competition for the campaign “Uncomfortable Truth.” The campaign informed consumers that their fashion purchases could be unknowingly funding forced labor practices in China and provided shoppers with tools that would help … Read more
My Code announced the completion of its acquisition of Veranda Entertainment, a technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. “As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge … Read more
A new analysis from Nielsen looks at the rapidly evolving and expanding audio media landscape, inclusive of terrestrial (AM/FM) radio, streaming audio platforms and podcasting. While the increased enthusiasm and listenership of the newer digital audio formats have consumed much of the marketing and advertising industry’s attention, the findings show AM/FM radio still dominates the … Read more
By Yuval Atsmon Author and academic Richard Rumelt explains how to develop strategies that aim to solve problems rather than simply state ambitions. Business leaders often misunderstand the actual meaning of strategy, Richard Rumelt argues in his new book, The Crux: How Leaders Become Strategists (Public Affairs, May 2022). In this episode of the Inside … Read more
