By Arwa Mahdawi There’s no delicate way of putting this: a lot of contemporary advertising is crap. Particularly digital advertising. I mean, let’s be honest here, do you use an adblocker? I ask people in advertising this a lot; more often than not, they admit they do. They spend all day making ads but they’ve … Read more
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022. On average, companies will pay $36.37 … Read more
Katz Media Group announced that Rick Ramos has been promoted to Executive Vice President of Katz Multicultural Partnerships, effective immediately. Ramos will continue to report to Tucker Flood, President of Eastman Radio at Katz Radio Group. In his expanded role, Ramos will continue to oversee the creation of dynamic multicultural marketing campaigns across all of … Read more
Because of the pandemic, employees are rethinking their priorities and their relationships with employers. They’re seeking flexible work arrangements and more work-life balance. They want to work for employers who value their physical and emotional well-being. And they’re ready to walk away from those who don’t. Companies are also thinking about how their cultures can … Read more
To identify the most ethnically diverse places in America, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity. Key Stats Oakland, California, has the highest racial and ethnic diversity, which is four times higher than in Hialeah, Florida, the city with the lowest. … Read more
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too. In fact, a majority of consumers … Read more
NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, … Read more
Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon. Launched with more than 40+ FAST channels and 15,000+ hours of premium video on demand (VOD) content reflecting the full breadth and diversity of the Hispanic community, Nuestra.TV … Read more
Diversification can make sense for behemoth and boutique brands alike – provided they don’t lose sight of their core values. In 2022, it can be hard to determine what the world’s most successful brands actually do. Amazon delivers parcels, offers on-demand cloud computing and runs its own streaming platform; Google provides a search engine, a … Read more
On Sept. 13, 2022, the U.S. Census Bureau will release income and earnings estimates for 2021, using data from the 2022 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). In the report, Income in the United States: 2021, the Census Bureau will compare estimates of median income and earnings between 2020 and 2021 … Read more
Selling online is no longer the future, but the present, and the pandemic has accelerated this new reality. Consumer habits have changed and their preference to purchase products and services through digital channels is growing. Today, digital sales have almost doubled in the past five years, representing 13% of all sales in the U.S. There … Read more
Canela Media announced it has appointed Oswald Méndez to the newly created position of Chief Marketing Officer. As CMO, Méndez will lead all customer-centric strategies and programs to drive Canela Media’s growth through cross-cultural Latino audiences in U.S. and Latin American markets. Méndez will be responsible for overseeing all marketing functions for the company, including … Read more
CIEN+ expands its executive leadership team with the addition of Ivan Sanchez as Chief Growth and Planning Officer. In this role, Sanchez will oversee the firm’s global growth roadmap, to continue to leverage CIEN+’s unique proprietary capabilities in A.I. powered-insights, strategic planning and inclusive creative services. “Ivan joins us at a time in which responding … Read more
Telemundo Deportes announced its coverage plans for the 2022 NFL season, beginning with the NFL Kickoff Game between the defending Super Bowl champion Los Angeles Rams and the Buffalo Bills on Thursday, Sept. 8 at 8:20 p.m. ET live on Universo, TelemundoDeportes.com and the Telemundo Deportes app. Telemundo Deportes will provide exclusive Spanish-language coverage of … Read more
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage. We bring forth the only Industry Directory; complete year to year analysis,; TV Programming Updates for the upcoming season; content, … Read more
PR Daily published an article by By Amira Barger the EVP of Health DEI at Edelman. Even though I agree with the premise, it astonished me that a so called “DEI Expert” cannot herself be more inclusive in her presentation of her point in the article. Excluding the importance is US Hispanics! What, DEI is … Read more
By Alvaro Arroyo / Captura Group With the aim of sharing exceptional case studies from top industry thought leaders, and as part of its Strategic Excellence Award webinar series, the Hispanic Marketing Council (HMC) recently hosted a session to highlight the strategy and execution behind Pop-Tarts’ Día de Muertos campaign – winner of the 2022 … Read more
Feel the terror with PRESENCIAS, a new original ViX+ movie which premieres exclusively in the U.S., Mexico, and most of Spanish-speaking Latin America on September 7. Also today, ViX+ announced the world premiere of the trailer and key art of this anticipated film that will have a private screening set for Toronto International Film Festival … Read more
WOW MKTG announced the promotion of Betsy Henao to Chief Operating Officer (COO). Betsy will oversee all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity. “Betsy’s innovative marketing prowess, her unrivaled professional experience and incomparable work ethic have been instrumental to the success of … Read more
To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022. We asked about the effectiveness of comms channels and platforms, measurement and analytics, technology and tools, what’s working and what isn’t … and, perhaps most importantly, how they can improve their current … Read more
