Busted! Five myths about retail media

Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs. Marketing budgets are flowing toward retail media networks (RMNs) as retailers, from Amazon to big-box stores to grocery chains, capitalize on the shift to e-commerce while offering advertisers unique audiences and … Read more

Santaella named Chief Digital & Streaming Officer at Estrella Media

Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company’s successful streaming and AVOD platforms. “Since joining our team, René has been hyper-focused on creating and building a dominant streaming and … Read more

Luis Silberwasser departs Televisa Univision for Warner Bros. Discovery Sports

Warner Bros. Discovery announced that Luis Silberwasser has been appointed Chairman and CEO of Warner Bros. Discovery Sports. In this new role, Silberwasser will lead the company’s domestic sports portfolio and oversee a unified, global sports strategy. A veteran media executive with decades of experience in worldwide content development and programming strategy, he will report … Read more

Why Typography Is So Important for Your Brand

Typography is one of the most powerful tools of design and marketing, creating deeper brand meaning and influencing consumer sentiment I love letters, as do most designers, illustrators, anthropologists, symbologists, idea geeks, writers, communicators … you get the point. Letters are pervasive and powerful. We all use them every day and get so much from … Read more

`LA ACADEMIA’ premiers live on EstrellaTV

EstrellaTV will premiere the 20th season of TV Azteca’s influential and leading Latin music competition series La Academia on Sunday, June 12. Co‑hosted by Mau Nieto in the U.S. and award-winning Latin music star Yahir, the season of the long-running series will be a co-production with EstrellaTV and TV Azteca and will air live on … Read more

Global ad market on track for 8% growth in 2022

Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. This represents a minor downgrade from the 9.1% growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and soccer World Cup, which for the first time … Read more

Internet Crushes Traditional Media: From Print to Digital

Many Americans may not remember the last time they stopped by a newsstand to pick up a magazine or newspaper. Or the last time they passed by – let alone walked into – a video store. The rise of digital media and technology has transformed the way we access our news and entertainment. It’s also … Read more

The inflation outlook

US inflation is at its highest point in nearly 40 years. Here are scenarios for how inflation might evolve in the next three years and actions your organization can take to be resilient in each. Inflation is creating widespread uncertainty US inflation has reached its highest point in nearly 40 years, as the COVID-19 pandemic … Read more

Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends [REPORT]

Pixalate released the Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022. The report provides a deep dive into open programmatic CTV ad spend trends by global region, ad fraud (or invalid traffic, “IVT”) in open programmatic CTV advertising, … Read more

The InFOCUS Podcast: Stephanie Valencia – Latino Media Network  [PODCAST]

Until June 3, she was known primarily as a social entrepreneur and a national leader at the nexus of politics, technology and leadership development. This includes her role as the co-founder of Equis Research, an organization that is working “to create a better understanding of the ‘Latinx’ electorate” and invests in innovative tactics and approaches … Read more

5WPR Announces Expansion of Multicultural Marketing and PR Division

5WPR announced the expansion of their Multicultural Marketing and PR division, to further support Black and Latinx-owned businesses. The cultural landscape of America is continuously shifting, and it has never been more important for brands to develop thoughtful communications programs and narratives that speak to every audience. 5WPR’s Multicultural team is as diverse as the … Read more

Your Digital Marketing Isn’t Reaching Hispanics

By Karla Fernandez Parker Since the dawn of digital, those of us in multicultural marketing have watched general market agencies take over budgets once aligned to specific target markets, such as Hispanic, only to be put in the ubiquitous bucket called “total market approach”. If you are one of these marketers let me point out … Read more

46% of Adults Watch Video via a Connected TV Device Daily

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 87% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80% with … Read more

Smart Spending at Speed [REPORT]

How to Turn Procurement Into Your (Not So) Secret Growth Engine Given today’s marketing pressures, such as tighter budgets, leaner staff, higher stakes with MarTech, and expectations of increased and tangible return on marketing investments, smart and fast marketing sourcing has become a team sport. This has led to a grassroots refresh of marketing’s relationship … Read more

What will it take to boost Latino economic power?

By Lucy Pérez In this episode of The McKinsey Podcast, senior partner Lucy Pérez talks with executive editor Roberta Fusaro about the findings of The economic state of Latinos in America: The American dream deferred—the firm’s inaugural report on this subject. She explains how greater support for Latino workers, business owners, consumers, savers, and investors … Read more

Gen Z Demands Diversity & Inclusion, Upvotes Brands That Level Up

By Mario X. Carrasco America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These “mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, … Read more

Discover The Most Chosen Brands Online 2021 [REPORT]

The online channel has grown 18 times faster than the FMCG industry baseline over the last decade – increasing its share of market value to reach 7.2% in 2021, up from 1.3% in 2012. We forecast a further 0.5% gain in value during 2022, with ecommerce reaching 7.7% of total global FMCG spend by the … Read more

Inflation and Interest Rate Hikes Weigh on Consumer Sentiment in May

Consumer confidence dipped slightly in May, after rising modestly in April. The decline in the Present Situation Index was driven solely by a perceived softening in labor market conditions. By contrast, views of current business conditions—which tend to move ahead of trends in jobs—improved. Overall, the Present Situation Index remains at strong levels, suggesting growth … Read more

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