The following is reposted in its original form. The stimulus for doing so was provided by this article from Ken Roberts titled, “One Final Time – NPS is Not a Lead Indicator of Growth!” Roberts provides exactly the compelling proof that I was looking for when I wrote this post back in 2006. And let’s … Read more
By Nigel Hollis Interventions in people’s choice architecture can nudge people into behaving in more desirable ways, either for their own good, for the good of society, or for the good of brands. Nudging takes advantage of systematic biases in our decision making. But what if the evidence for those biases is over-stated? And does … Read more
Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced the release of a comprehensive report and marketer’s guide to investing in premium, Hispanic-owned and targeted audio content. Brands that consistently advertised on Hispanic-owned and Hispanic-targeted radio stations on between 2017-2021 showed an average return on advertising spend (ROAS) that was 12% higher than brands that … Read more
Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural watchability i.e. Hispanic share of the audience* of content for Latinos and all audiences, according to Nielsen’s latest Diverse Intelligence Series (DIS) report: Latino Led Content and Viewers: The Building Blocks for Streaming … Read more
This CMO Guide for Modern Marketing Leaders makes an indisputable argument about where growth is coming from… Multicultural and Inclusive audiences! Which makes these diverse audiences the #1 priority for marketers, for whom growth reigns supreme. Power Up! relies on the latest industry studies, proprietary data and a host of other insights and metrics. In … Read more
Anticipation couldn’t be higher for the FIFA World Cup 2022—nor could the stakes for brands, broadcasters and platforms looking to show up big. Our 2022 global world football report digs into who’s watching, how they’re watching, and what they care about so you can capitalize on the tournament’s massive content and sponsorship opportunities. Insights include: … Read more
For Cision’s 13th annual State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets and 17 markets across the globe. Their responses gave us key insights that PR professionals won’t get anywhere else. Journalists told us about the challenges that keep them up at night, their highest priorities and what … Read more
The previous installment in the Hollywood Diversity Report series, which focused on films released during the 2020 calendar year, chronicled unparalleled industry disruptions wrought by the worldwide spread of the COVID-19 virus. As the worsening pandemic led to a shuttering of theaters around the globe, the lion’s share of the films examined in the report … Read more
Talento Unlimited, a Miami-based, Latina-founded boutique content marketing agency specializing in storytelling, talent management and event sponsorship, is proud to announce the launch of its new division representing their rapidly growing roster of Latino food experts: TU COCINA. You’ve seen the videos, the reels, the Pinterest boards- la comida nos hace más unidos (food brings … Read more
Gross domestic product isn’t likely to grow as much in the final months of 2022 as it did in the third quarter, but consumer spending should remain strong even though its rapid pace is continuing to slow, National Retail Federation Chief Economist Jack Kleinhenz. “The third quarter’s results clearly dispelled the notion that the U.S. … Read more
In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look. The tide … Read more
According to the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), inclusion is “the act of being seen, heard, understood, and respected for who we are as individuals and within a group, structure, or system.” AIMM defined diversity as “understanding and recognizing each other’s unique qualities, perspectives, and similarities that shape who we are as … Read more
Consumer preferences continue to change, straining already tight margins and stranding companies that have not shifted effectively to digital and omnichannel. Supply chain problems and geopolitical turbulence are spurring regionalization, testing even the nimblest company’s ability to respond quickly. Meanwhile, persistent inflation and rising interest rates are increasing the cost of capital, forcing companies to … Read more
In a world beset by economic uncertainty, advertising has been thrust into the spotlight as a sort of bellwether for Big Tech and retail commerce. Held up to that light, the narrative surrounding the health of the global advertising economy is not altogether negative. We now believe that global advertising growth for 2022 will be … Read more
By Diana Brooks – Chief Vision Officer / THE 3 EYE Every day, I see brands try and many times, fail to reach hispanic women with their advertising. And it never surprises me. Although there’s some understanding of the role women play in making healthcare decisions, there’s a huge disconnect between how healthcare marketers portray … Read more
By Pierre Bouvard Marketers often dismiss audio advertising by noting solemnly, “We need sight, sound, and motion.” The implication: video ads generate substantially greater creative effectiveness, increased brand equity lift, and larger sales effect than an audio ad. Auto brands say, “I need to show my car.” QSR marketers require their ads show succulent food … Read more
Advertising spending slowed down in the second half of 2022 because of economic uncertainty and issues affecting digital advertising formats, but traditional editorial media managed to grow by +2.5%. The gap in growth rates with digital advertising growth (+8.9%) was the narrowest ever measured by MAGNA, suggesting that the long-term transition to a digital-centric marketing … Read more
Across 13 days and 48 Group Stage matches, Spanish-language coverage of the FIFA World Cup Qatar 2022™ has averaged a Total Audience Delivery (TAD) of 2.07 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms, up 5% vs. the 2018 tournament (1.97 million). Telemundo is the exclusive Spanish-language media rights holder to the FIFA … Read more
Qué Momento: Edición Mundial, a sports docuseries presented by Telemundo Deportes, returns with a four-part special that captures the most important stories and events of the 2022 FIFA World Cup™ on and off the field. The first episode will air on Thursday, December 8 at 7 p.m. ET on Telemundo and Universo. The first three … Read more
In all forms of advertising, it’s important to drive brand engagement, convey meaningfully different associations and drive long and short-term predisposition. People are more likely to buy from brands they have a meaningfuconnection with, so understanding how advertising works means understanding the emotional engagement an ad generates. At Kantar, we test advertising with a number … Read more
