There’s Less and Less Daylight Between CMOs and CIOs
Cultivating stronger relationships with IT is vital for brand marketers
Article placement: Top News
Recruiting Marketing Talent for a Post-Digital Age [PODCAST]
In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.
Daddy Yankee owns Puerto Rico Baseball Team Santurce Cangrejeros
Daddy Yankee will join Chairman Thomas Axon and President Justo Moreno as owners of the team, which is based in San Juan and hosts its home games in the Hiram Bithorn Stadium.
ThinkNow Smart Fitness: The Rise of Connected Fitness and Community [REPORT]
The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
Marissa Solis named SVP Global Brand and Consumer Marketing at NFL
Marissa Solis the veteran marketing expert that helped Pepsico market many of their products as Sr. Vice President – Core Brands, Partnerships, and Media at Frito Lay. Previously Ms. Solis also was the Vice President/General Manager – Hispanic Business Unit, Pepsico North America Beverages.
Why Brands Should Celebrate Hispanic Marketing Post-COVID
Despite the undeniable impact of COVID, I feel that we have many reasons to toast as we enter the final quarter of this year, both as a country, an industry, and as individuals. By Roberto Orci
Garcia named EVP of Sales & Revenue at Hemisphere Media Group
Hemisphere Media Group, Inc. (HMTV) announced that John A. Garcia will join the company as Executive Vice President of Sales & Revenue. Mr. Garcia will be responsible for growing and overseeing sales across all production pipelines and will play a key role in the company’s expansion to new client segments.
Are You Sacrificing Long-Term Business Development Success for Short-Term Gains?
When it comes to business development, one of the most crippling obstacles to growth is a short-term mindset. Executives are constantly scrambling to win easy pursuits and manage crises, rather than devoting their energies to building a stable, cohesive business development model for achieving long-term, sustainable growth.
Hispanics: America’s Greatest Opportunity
Hispanics are the secret to the growth— and the future success of America. But for too long, this group has been viewed as a single segment. Latinos are a community of limitless diversity yet firmly connected by our culture, our language and our shared experiences. By Stacie de Armas is Nielsen’s Senior Vice President of Diverse Insights and Initiatives
On November 7, CNN en Español kicks off the new Sunday Block Programming Domingo de Gigantes
Starting at 7 PM (ET), the audiences will be able to enjoy a new block of programming beginning with: Mirador Mundial, Oppenheimer Presenta, En diálogo con Longobardi, Docufilms con María Celeste Arrarás and Don Francisco: Reflexiones.
How Agencies Can Strike the Right Balance Between Humility and Arrogance
Agency leaders’ personalities can influence their agency’s cultures and reputations. Beyond that, agencies have their own “personalities,” so to speak, as represented through their brand, culture and positioning. By Mark Duval – The Duval Partnership
Have You Really Modernized Your Pricing Strategy? Here’s the Test.
Has your firm turned the corner on agency compensation? Many agency executives insist they have, pointing to the fact they have negotiated better hourly rates, better retainers, or better terms on cost-plus remuneration agreements. The problem, of course, is that they are simply getting better and better at doing the wron
Are Consumer Expectations Signaling Recession?
US consumer expectations as measured by The Conference Board Consumer Confidence Index ticked up in October, but this followed three months of declines. Did the declines signal recession in 2022 or just a hiccup related to the Delta variant? We propose the latter.
Your Marketing Analytics Are Biased & It’s Costing You More Than You Think
Data: It’s the lifeblood of modern marketing. And yet so much of the data marketers rely on is incomplete, biased, and just downright flawed.
GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming [REPORT]
This report provides extensive details on how brands can get involved in gaming.
Interep Founder Ralph Guild Dies
Ralph Guild, who created what is largely considered the standard operating structure for television and radio ad representation companies, has died. By Adam Jacobson – Radio TV Business Report
Media Choices Have Started to Change As a Result of COVID-19
Changes in where people go for content is likely to outlast the pandemic
ANA: Cross Media Project
The ANA announced that it will conduct a pilot test with software and data company VideoAmp as the next step in the trade association’s continuing effort to develop a privacy-preserving cross-media measurement solution for the industry.
Nick Chavez named CMO of KFC
Chavez will lead marketing, advertising, public relations, media, and consumer insights, as well as the brand’s digital initiatives. He will be responsible for developing and executing innovative marketing strategies to achieve the next chapter of growth for KFC U.S.
Media is complex: Three pillars can simplify measurement for marketers
Marketing budgets have always been subject to scrutiny, but the arrival of the pandemic and its presence almost two years later continues to spotlight the need for efficient and effective spending. That, in turn, has intensified the importance of accurate and holistic measurement, especially as brands increase their usage of new platforms and channels for their marketing efforts.
