NBCUniversal Telemundo Enterprises revealed its 2018 Upfront theme, “Beyond Language. Powerful Consumers,” underlying the value of the U.S. Hispanic consumer and Telemundo’s unique ability to tap into this segment’s growing pop culture, economic and political influence.
Republica commemorates a decade of trust and partnership with Sedano’s Supermarkets, one of America’s leading independent grocers, and the largest Hispanic retailer in the country.
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will start each day of its 2018 Annual Conference with powerful sessions from top leaders of brands that keep creativity, community and culture central to their marketing strategies. CMOs and high-ranking executives from Nestlé, Sprint and Target will open each day of the CMC Annual Conference, taking place at the Loews Hotel in Los Angeles from June 4-6.
As the percentage of Hispanics who speak Spanish begin to decline and immigration slows, it begs the question among market researchers, “do I still need Spanish-dominant sample as part of my U.S. sample frames?”
Welcome to the second installment of the #TotalMarketTalk podcast. This episode features actor and NGL Collective partner, John Leguizamo, in an amazing 1 on 1 conversation with our industry’s own, Luis Miguel Messianu, Creative Chairman and CEO of the award-winning ALMA ad agency.
Recent studies have highlighted a growing opportunity to increase DTC activity and potentially save many more lives among U.S. Hispanics.
Young Latina Fernanda Vazquez received her first paycheck and celebrates with her extended family in a tender moment of accomplishment in “Girl’s First Check” by Wells Fargo. Notable? Yes, as it was one of the first national ads that featured one of the biggest, yet least acknowledged, shifts occurring in the U.S. Hispanic market – the professionalization of Latinas. By Stephen Palacios, Principal, Ahzul
As many consumer businesses struggle to deal with the pace of change, the beauty sector shows the way. After many decades of stable outperformance, the fast-moving consumer-goods (FMCG) sector is at a crossroads. Consumer preferences have upended the long-standing FMCG marketing playbook, while digital technologies are revolutionizing the way consumers engage with brands and shop. In this context, many FMCG companies are getting serious about change.
With the departure of Sir Martin Sorrell — or SMS, as he is lovingly called — many are now predicting the end of WPP and of agency holding companies in general, along with the business model of the tailor-made, client-specific, integrated agency offering.
One of the most common topics to emerge over the past week in relation to the transition underway at WPP is the prospect of a break-up of the company or a major divestiture program. For the most part, we don’t think this speculation makes much sense, and if anything, WPP probably emerges from this process as a net buyer rather than a net seller.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. For the past few years, many marketers have used advanced data analytics to identify the right customers and increase their ROI, but now these practices, while still valuable, are reaching a plateau.
In an increasingly competitive and disjointed brand landscape, where the influence of ‘private label’ and ‘direct’ brands continues to expand, how can established brands best achieve the recognition they need? by Martin Guerrieria
This week at Hispanicize in Miami, Richard Edelman President & Chief Executive Office presented “The State of Trust Among Hispanics”.
This year, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.
Developing a great strategy starts with changing the dynamics in your strategy room. Here’s how.
Conversations around the best way to target women can certainly be divisive. Several recent brandings aimed at female consumers have received pushback for appearing clumsy and patronising, while others have been deemed mere stunts with little intrinsic value. Marketers need to think more strategically beyond cheap tricks, making things pink, or adding female icons to labels to reach women.
What are Latino jobs? In ALMA’s latest production, they prefer to ask: “What AREN’T they?” HP enlisted ALMA’s multicultural expertise for the Hispanic segment of their “Reinvent Mindsets” campaign for diverse recruitment, titled #LatinoJobs. The film reveals the stereotypes of Latino professions that still exist today and proposes a redefinition of the label.
Our 2018 compilation of research explains what’s helping and what’s hurting the Internet across five issues, from personal experience to global concerns.
Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of “Behind the Numbers,” we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.
