Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients’ digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous factors can influence the results of a digital campaign. Nevertheless, there is a powerful tool that can level the playing field – programmatic data. Below … Read more
By Tony Case The murder of George Floyd in 2020 sparked a national conversation regarding race. It also sharpened the focus on the role of American institutions — including the marketing industry — in advancing diversity, equity, and inclusion (DEI). Three years later the conversation continues, yet marketers get decidedly mixed grades when it comes … Read more
Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home. These mamás are breaking barriers … Read more
By Kerry Wagner Leaders at organizations face a constant challenge to drive change, optimize costs, and maximize resources. For many, arriving at these decisions requires data and analytics. Arguably, decision-making is largely driven by analytics in today’s competitive landscape, and organizations around the world continue to inch closer to holistic data-driven decision structures affording smarter … Read more
By Marc Brodherson, Jon Flugstad, Quentin George, and Jack Trotter The $45 billion US retail media market is surging as retailers capitalize on the consumer shift to e-commerce while offering advertisers access to their unique audiences and data insights.1 Yet capturing advertising spending as a retail media network (RMN) is far from guaranteed. Advertisers are … Read more
How PR pros spend their time, engage with journalists and use social media in 2023 Muck Rack’s fifth annual State of PR report is based on a survey of over 1,000 PR professionals. This study delves into current challenges, workflow preferences, resource allocation and more, providing valuable insights for the PR industry in 2023. 70% … Read more
By Brian Mulderrig In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business. Forbes reported that although the U.S. advertising market … Read more
César Conde, Chairman of NBC Universal News Group, was honored here today by Facts About Cuban Exiles (FACE) which recognizes the most accomplished individuals in the U.S. Cuban American community. The event took place at the Coral Gables Country Club near Miami. Conde was born in New York City, to a Peruvian father and a … Read more
Many cities at the core of large U.S. metropolitan areas were no longer among the largest population losers in 2022, reversing a pattern seen during the first full year of the COVID-19 pandemic in 2021. Today’s release of Vintage 2022 population estimates for cities and towns shows that the magnitude of population loss for some … Read more
It’s May and that means Moms are on our mind, having just celebrated Mother’s Day and released our Moms and Media 2023 study. The report combines data from a sample of U.S. Moms from Edison’s Infinite Dial® (sponsored by Amazon Music, Wondery and ART19), with recent data from an additional online survey of Moms. One … Read more
As the CEO of Latin2Latin Marketing, also known as L2L, I have seen firsthand how Artificial Intelligence (AI) can create immense value for our clients in the Hispanic and Multicultural marketing industry. Our award-winning agency embraced AI since its inception, to craft effective strategies to enhance and speed up our work on behalf of clients … Read more
By Michael Jaconi The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions. But are they really? And even if so, is that a bad thing? The above assertions have been made so many times that we’ve all come … Read more
GALLEGOS United announced leadership team enhancements to effectively fuel the continued momentum of recent client wins as well as new creative assignments from its impressive roster of clients. Rounding out the recent addition of Pepe Aguilar as the agency’s Executive Creative Director, the new GALLEGOS United leadership team will comprise Jose Pablo (JP) Rodriguez in … Read more
Canela Media announced an exclusive two-year partnership with Hemisphere Media Group, Inc. The partnership aims to co-produce original films in 2023 and 2024. The first five movies are already in post-production and will be available exclusively on Canela.TV AVOD and FAST channels this summer. The films will feature well known stars like Cristián de la … Read more
Over the past 18 months, retail supply chains have experienced unprecedented demand and supply shifts. Pandemic-related disruptions from the end of 2021 to the start of 2022 led to goods arriving late—or, in some cases, after the season. As retailers sought to overbuy inventory to mitigate potential shortages, softening demand and a sudden shift in … Read more
By Neil G. Ruiz, Luis Noe-Bustamante and Sono Shah The nation’s Asian population is fast growing and diverse. Numbering more than 23 million, the population has ancestral roots across the vast, ethnically and culturally rich Asian continent. For Asians living in the United States, this diversity is reflected in how they describe their own identity. … Read more
The cross-cultural agency BeautifulBeast is assisting with the launch of the newest Green Acres Nursery & Supply store in Texas while growing its brand on the West Coast through a digital marketing campaign. The agency is collaborating on a digital communication strategy and its implementation for this major effort. “Green Acres is your local, independent … Read more
By Hector Pantazopoulos What connotation does “affiliate marketing” carry for you? The popularity of this marketing format is on the rise again. In fact, recent data suggests that as many as 88 percent of consumers have been inspired to buy a product based upon an influencer recommendation. However, many marketers face trepidation when considering if … Read more
By Darryl Ballantyne With consumer sentiment shifting from mindless consumerism to mindful consumption, brand authenticity is everything. A recent study from Asendia found that 59 percent of consumers shop exclusively for retail brands that they view as “authentic,” meaning that the brand is “faithful to itself, its customers, and to the wider world.” When a … Read more
The CMO Council announced a new research report, “Outsmart Adversity: How CMOs Can Weather Economic Headwinds and Emerge Poised for Growth.” The report finds that 2 in 3 marketing leaders lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty. Nearly 8 in 10 express concerns around lack of … Read more
