Article placement: Top News

Telemundo’s Spanish-language coverage of Paris 2024 wings GOLD – up 51% vs Tokyo

Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences. The complete Spanish-language presentation of the 2024 … Read more

Transparency: A Marketer’s Advantage

The advertising industry is facing an ongoing transparency problem: Buyers too often don’t have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the … Read more

A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample

By Mario Carrasco / ThinkNow Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results. Define the study objectives: Before you begin, establish clear research objectives. Determine the information … Read more

The Future of Market Research: Synthetic Samples in Online Panels

Synthetic samples can accelerate data-driven decision-making by providing timely access to accurate and relevant consumer opinion data sets. In a hyper-competitive environment where time to market can be a decisive factor, augmenting online panels with synthetic data can be a game changer. But what are synthetic samples, and how are they changing how researchers collect … Read more

Preparing Marketing Procurement for AI

By Richard Benyon In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. The first step to leveraging AI in agency management and marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot. Shrouded in the alphabet soup of artificial intelligence … Read more

AI Data Bias, The 2024 Challenge: Solutions for Multicultural Integrity

By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells Generative AI (Gen AI) applied to marketing has tremendous value and we leverage it across the board, however its inherent biases and limitations in Multicultural/Ethnic accuracy and representation requires guardrails, human contextual and deductive skills, and human involvement throughout the process. MCM Stakes Higher … Read more

Better agency feedback delivers a more successful agency review

By Steve Boehler A few simple steps can help you make your next agency review a better experience for the agencies and more successful for your business. One of those critical steps is the timely delivery of clear and consistent feedback. The benefits are immense: the agencies have a better chance to show their best … Read more

The Singer Will Be the First Afro-Latina To Appear on U.S. Currency

The Celia Cruz Estate and its executor, Omer Pardillo-Cid, announced that the coin dedicated to the immortal Cuban singer Celia Cruz, one of the most beloved and outstanding artists of the 20th century, has officially entered circulation. Cruz was chosen as one of five exceptional women to be celebrated by the United States Mint’s American … Read more

ANA New Marketing Ethics Code Essential to Consumer Trust

Self-regulation and ethical marketing is critical to the success of the marketing and advertising industry as it hinges on building consumer trust over the long term. Best practices lead to solid growth over time, while unethical marketing leads to broken reputations and loss. We have all seen poor practices by marketers. The Center reviews hundreds … Read more

Entravision and NFL Celebrate a Decade of Partnership with Expanded 3-Year Deal

Entravision announced the renewal of its longstanding partnership with the National Football League (NFL) through a new three-year radio and audio streaming deal. This extension marks a significant milestone, celebrating a decade of collaboration between the two organizations and securing the partnership through the 2026-2027 NFL season. This expanded partnership aims to deepen engagement and … Read more

P&G’s Signal Summit 2024: Driving Market Growth and Value Creation

By Marc S. Pritchard – Chief Brand Officer at Procter & Gamble Innovation is the driving force behind our ability to deliver superior products. That’s why for more than 185 years, P&G has been at the forefront of innovation, continuously introducing products and approaches that enhance the lives of consumers worldwide. Success in our highly … Read more

Top Trends Pulse Check [REPORT]

In today’s dynamic marketplace, cultural alignment is a powerful driver of brand success. With 63% of people more likely to buy a product if the brand is part of cultural trends they care about — and companies that are believed to be culturally relevant being twice as likely to have loyal customers — it’s clear … Read more

WQBA 1140 AM in Miami launches new branding

WQBA 1140 AM in Miami announced the relaunch of the brand with a new lineup of hosts and programming aimed at enriching and engaging the Miami Latino community. The station refresh, which includes a new slogan, “El Pulso de Miami,” will feature esteemed and trusted community voices such as Oscar Haza, Pedro Sevcec, Neida Sandoval, … Read more

Google illegally maintains monopoly over internet search, judge rules

A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle innovation, a seismic decision that could shake up the internet and hobble one of the world’s best-known companies. The highly anticipated decision issued by U.S. District Judge Amit Mehta comes nearly a year after … Read more

What Marketers Need to Know When Their Agencies Act as ‘Principals’

Principal-based trading is ‘everywhere,’ industry observers say. Marketers need to define their comfort level with the practice Agencies that secure ad space for marketers are increasingly buying inventory and taking ownership of the media they then resell to those clients, versus buying it on behalf of that marketer as an agent. The industry debates its … Read more

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