A Blip for Mainstream Giants, A Boon for Smart Nimble Hispanic Agencies
By: Liz Castells-Heard
In an incisive and thoughtful Ad Age article of 8/27, Judy Shapiro sounds the death knell for the agency business we’ve known for the last 50 years. The slowing economy and explosion of game-changing technology challenges the huge organizations that often ‘stifle innovation, imagination and initiative. Such as the great American Dream goes, so goes Madison Avenue’.
In RSW/US’ most recent Agency New Business Thought Leader Survey Report, 51% of agencies surveyed, rated their new business effort either “Effective” or “Highly Effective”. Numbers jumped to over 90% when “Somewhat Effective” was added to the answer pool.
Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA (Association of National Advertisers). Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.
No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home! What do you mean you are already at home because this is your country?
A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.
Changing the color of the price from black to red on an advertisement makes men think they are getting a bargain, according to research from the University of Oxford Said Business School.
As employers grapple with an increasingly competitive talent pool, the most innovative companies are redefining their human resources practices to differentiate themselves and rise to the surface in today’s dynamic job market.
Tustin based alPunto Advertising launched this week the first ever Latino targeted effort from SCAQMD (South Coast Air Quality Management District).
Goya Foods has selected Dieste, Inc. as its advertising agency. Dieste will manage the brand strategy, creative and media planning duties for the U.S. and U.S. Hispanic markets and media buying duties for the U.S. market.
Edelman announced it has been selected as the public relations agency of record by Cincinnati Children’s Hospital Medical Center and Toyota to lead its nationwide “Buckle Up for Life” – or “Abróchate a la Vida” in Spanish -national program, the only one of its kind.
NUVOtv announced that it has reached a charter upfront agreement with Starcom MediaVest Group Multicultural. The buy covers SMG Multicultural’s broad client portfolio and will encompass traditional media placement, as well as customized marketing solutions that address the unique needs of the agency’s individual clients.
VPE Public Relations (VPE) announced that agency partner Patricia Pérez was presented with the “2013 Women of Excellence” award by the National Latina Business Women Association, Los Angeles Chapter (NLBWA-LA).
Houston based Lopez Negerete Communications has been all strategic planning, creative and digital responsibility for Hispanic efforts by Verizon Wireless.
MediaCom USA announced that Jose Bello has joined the agency as Managing Partner, Head of Multicultural.
Elisa Torres has resigned her position as VP of the Hispanic Division at Cumulus Media en Espanol and has joined Miami based Spanish Broadcasting System as VP Radio Affiliation.
Luis Miguel Messianu, President/Chief Creative Officer at Miami-based ad agency Alma, announced a search has been underway to find new creative leadership to join its award-winning team, Diego Yurkievich and Hernan Cerdeiro have left to pursue other interests.
Los Angeles based Sensis has hired Ken Deutsch to lead its media department.
Marketing procurement organizations remain focused on cost as a key success metric. However, many are beginning to embrace the value of non-cost-centric metrics, and especially ROI measures, according to a new ANA (Association of National Advertisers) white paper.
