Ad Agency

The American Frozen Food Institute (AFFI) has selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a comprehensive national consumer campaign on behalf of the newly-formed Frozen Food Roundtable (FFRT).

Miami’s AMGW Agency, Brazil’s Unlike and Mexico’s UniMedios are merging to operate as one international media planning and public relations agency in New York and Latin America. The three agencies will represent a combined billing of over $80 Million USD.

Edelman announced the appointment of Veronica Rodriguez as vice president, multicultural marketing in the New York office. Rodriguez will report to Sonia Sroka, executive vice president and group head, Edelman multicultural.

Harrah’s Rincon Casino & Resort in Northern San Diego County, California selected marketing firm Gravity Media as their Hispanic agency of record. Gravity Media will be responsible for coordinating all marketing and advertising initiatives including media strategy, planning, buying and public relations.

Acento announced after a nationwide search, it has been named multicultural advertising agency of record for CenturyLink, Inc.

DishLATINO, a subsidiary of DISH Network, LLC., has assigned additional strategic and creative duties in the U.S. Hispanic market and Puerto Rico to MARCA.

This study used focus groups and mixed analytic methods (qualitative and quantitative) to examine how popular media, passive and interactive, are interpreted by preadolescents and how their interpretations relate to their media practices and future goals.

The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations firms, will hold its bi-annual conference in Santa Monica on April 18-20.The local PRGN member and conference hosts, VPE Public Relations (VPE), will commemorate its 25th anniversary with a dinner celebration on April 19 as part of the conference activities with Antonia Hernandez, President and CEO of the California Community Foundation, as keynote speaker.

Following a successful agency track record delivering double digit growth for another Valeant Pharmaceutical brand, Caladryl has New York and Denver based cultural agency XL Alliance as its Hispanic marketing partner.

According to industry insiders, Marshalls has assigned US Hispanic advertising, marketing and creative responsibilities to Chicago based Lapiz.

Having previously spent almost 18 years on the agency side of the business, with many of those years spent handling consumer advertising for a number of the biggest brands in the world, I think I am qualified to say this: It’s a bad idea to split your business between multiple agencies.

ThinkNow Research selected Mercury Mambo to drive increased consumer awareness of DigaYGane.com.

Manuel E. Machado, CEO/Co-Chairman of MGSCOMM, announced that Harry Redlich has joined the agency as Executive Creative Director and Fernando E. Bonet as Executive Vice President.

McCann Health, a unit of McCann Worldgroup, announced the launch of McCann HumanCareHSP, a new practice specializing in Hispanic consumer healthcare marketing.