Ad Agency

Walgreens announced it has selected OMD to be its new media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity related to traditional, multicultural, digital and mobile media planning and buying. The business will be led from OMD’s Chicago office.

Coconut Grove based Alma announced the hiring of Jorge Mercado as its Consumer Connections Director.
Mercado brings a 15-year track record in Hispanic media and marketing that includes work for national brands such as General Motors, GMC, Farmers Insurance, Sprint Nextel and the U.S. Navy.

Claudio joins Y&R from Ogilvy Brazil, where he was a lead Executive Creative Director responsible for Ogilvy winning 16 lions at Cannes 2012, 4 of which were golds, making them the most awarded agency in Brazil and the 3rd most awarded agency in the world. At Ogilvy Brazil, Claudio led the Claro Telecom account and was a Regional Creative Director for Coke Zero LATAM, Coke US HISPANIC Sparkling Division, Burger King Brazil and USA, amongst others.

In an effort to reach and serve the growing Hispanic population in the United States, Cancer Treatment Centers of America (CTCA) has selected San Antonio-based advertising and public relations firm Creative Civilization as its Hispanic advertising agency of record.

The industry lacks common standards. Even talented pros often can’t prove return on investment. And some face institutional roadblocks that hinder real measurement.

Claudia Varela departs her position as Media Director at Coral Gables based Accentmarketing and joins Coral Gables based VSBrooks Advertising in the same capacity.

d expósito & Partners and ConAgra Foods were recognized with a 2013 David Ogilvy Award, winning Silver in the Multicultural category. The award, given by the Advertising Research Foundation (ARF), is in recognition for the humorous and insightful TV spots, “Muffins,” for PAM cooking spray, developed by d expósito in conjunction with DDB San Francisco.

Tustin based alPunto Advertising client IEHP has won big at the ADDYs.

MillerCoors is announcing a formal agency review for Miller Lite and Lopez Negrete Communications has made it clear they will not defend the account in the review.

Walton Isaacson (WI) announced the hiring of Martin Cerri as senior creative director to lead thecreative team in advertising and marketing efforts with an emphasis on the U.S. Hispanic market.

MEC Bravo, MEC’s Hispanic media company, is launching Precision, a tool that enables marketers to assess media influence on the purchase pathway of Hispanic consumers and optimize their campaigns for success.

Miami-based Hispania Public Relations, Inc. has been chosen Hispanic P.R. agency of record by Beech-Nut Nutrition Corp.

Miami based Hispanic Group is among the top finalists for a highly-coveted 2013 North American Effie Award in the Hispanic category. “Better Way,” created for global online money transfer provider Xoom, was a 360° campaign that set out to revolutionize the way Hispanics living in the U.S. send money to their country of origin.

Dallas based Inspire! has be assigned mainstream English-language advertising responsibilities for Tecate Brands in the USA, according to Advertising Age.

República has opened the official registration for Repúblicares, the agency’s corporate social responsibility initiative created last year to award pro-bono expertise to a deserving organization within the continental U.S. and Puerto Rico.

The Miami Marlins named MGSCOMM advertising agency of record (AOR) to manage creative and media buying responsibilities, as well as social media activity. As AOR for the Miami Marlins, MGSCOMM will develop and execute advertising and social media campaigns to drive fan engagement, while delivering on the premise of homegrown, yet competitive, player appeal. The agency is charged with multilingual campaigns primarily among local audiences.

How specialized does a marketing services agency need to be to be considered a specialist in their field?

TD Bank has selected Jeffrey Group as its first Hispanic Public Relations Agency of Record.