This study used focus groups and mixed analytic methods (qualitative and quantitative) to examine how popular media, passive and interactive, are interpreted by preadolescents and how their interpretations relate to their media practices and future goals.
Ad Agency
VPE Public Relations celebrating 25th Anniversary.
The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations firms, will hold its bi-annual conference in Santa Monica on April 18-20.The local PRGN member and conference hosts, VPE Public Relations (VPE), will commemorate its 25th anniversary with a dinner celebration on April 19 as part of the conference activities with Antonia Hernandez, President and CEO of the California Community Foundation, as keynote speaker.
Caladryl awards Hispanic Marketing duties to XL Alliance.
Following a successful agency track record delivering double digit growth for another Valeant Pharmaceutical brand, Caladryl has New York and Denver based cultural agency XL Alliance as its Hispanic marketing partner.
Marshalls names Lapiz Hispanic AOR.
According to industry insiders, Marshalls has assigned US Hispanic advertising, marketing and creative responsibilities to Chicago based Lapiz.
Pick One Horse in the Race — Or else even when You Win, You Lose.
Having previously spent almost 18 years on the agency side of the business, with many of those years spent handling consumer advertising for a number of the biggest brands in the world, I think I am qualified to say this: It’s a bad idea to split your business between multiple agencies.
Mercury Mambo to elevate DigaYGane.com.
ThinkNow Research selected Mercury Mambo to drive increased consumer awareness of DigaYGane.com.
MGSCOMM adds to The Team.
Manuel E. Machado, CEO/Co-Chairman of MGSCOMM, announced that Harry Redlich has joined the agency as Executive Creative Director and Fernando E. Bonet as Executive Vice President.
McCann HumanCare & Casanova Pendrill launch McCann HumanCareHSP.
McCann Health, a unit of McCann Worldgroup, announced the launch of McCann HumanCareHSP, a new practice specializing in Hispanic consumer healthcare marketing.
Walgreens selects OMD as Media AOR.
Walgreens announced it has selected OMD to be its new media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity related to traditional, multicultural, digital and mobile media planning and buying. The business will be led from OMD’s Chicago office.
Mercado named Consumer Connections Director at Alma.
Coconut Grove based Alma announced the hiring of Jorge Mercado as its Consumer Connections Director.
Mercado brings a 15-year track record in Hispanic media and marketing that includes work for national brands such as General Motors, GMC, Farmers Insurance, Sprint Nextel and the U.S. Navy.
Lima named VP Creative Director of Y&R + Bravo Miami.
Claudio joins Y&R from Ogilvy Brazil, where he was a lead Executive Creative Director responsible for Ogilvy winning 16 lions at Cannes 2012, 4 of which were golds, making them the most awarded agency in Brazil and the 3rd most awarded agency in the world. At Ogilvy Brazil, Claudio led the Claro Telecom account and was a Regional Creative Director for Coke Zero LATAM, Coke US HISPANIC Sparkling Division, Burger King Brazil and USA, amongst others.
Cancer Treatment Centers of America selects Creative Civilization.
In an effort to reach and serve the growing Hispanic population in the United States, Cancer Treatment Centers of America (CTCA) has selected San Antonio-based advertising and public relations firm Creative Civilization as its Hispanic advertising agency of record.
There’s grumbling in the ranks of the pros doing public relations measurement. [REPORT]
The industry lacks common standards. Even talented pros often can’t prove return on investment. And some face institutional roadblocks that hinder real measurement.
Varela departs Accentmarketing and joins VSBrooks Advertising.
Claudia Varela departs her position as Media Director at Coral Gables based Accentmarketing and joins Coral Gables based VSBrooks Advertising in the same capacity.
d expósito & Partners celebrates win at the ARF Ogilvy Awards. [INSIGHT]
d expósito & Partners and ConAgra Foods were recognized with a 2013 David Ogilvy Award, winning Silver in the Multicultural category. The award, given by the Advertising Research Foundation (ARF), is in recognition for the humorous and insightful TV spots, “Muffins,” for PAM cooking spray, developed by d expósito in conjunction with DDB San Francisco.
alPunto Work for Client IEHP Wins Big at ADDYs
Tustin based alPunto Advertising client IEHP has won big at the ADDYs.
Miller Lite fizzles into Review – – Lopez Negrete Communications will NOT defend.
MillerCoors is announcing a formal agency review for Miller Lite and Lopez Negrete Communications has made it clear they will not defend the account in the review.
Cerri named Sr. CD at Walton Isaacson.
Walton Isaacson (WI) announced the hiring of Martin Cerri as senior creative director to lead thecreative team in advertising and marketing efforts with an emphasis on the U.S. Hispanic market.
