Ad Agency

MEC Bravo, MEC’s Hispanic media company, is launching Precision, a tool that enables marketers to assess media influence on the purchase pathway of Hispanic consumers and optimize their campaigns for success.

Miami-based Hispania Public Relations, Inc. has been chosen Hispanic P.R. agency of record by Beech-Nut Nutrition Corp.

Miami based Hispanic Group is among the top finalists for a highly-coveted 2013 North American Effie Award in the Hispanic category. “Better Way,” created for global online money transfer provider Xoom, was a 360° campaign that set out to revolutionize the way Hispanics living in the U.S. send money to their country of origin.

Dallas based Inspire! has be assigned mainstream English-language advertising responsibilities for Tecate Brands in the USA, according to Advertising Age.

República has opened the official registration for Repúblicares, the agency’s corporate social responsibility initiative created last year to award pro-bono expertise to a deserving organization within the continental U.S. and Puerto Rico.

The Miami Marlins named MGSCOMM advertising agency of record (AOR) to manage creative and media buying responsibilities, as well as social media activity. As AOR for the Miami Marlins, MGSCOMM will develop and execute advertising and social media campaigns to drive fan engagement, while delivering on the premise of homegrown, yet competitive, player appeal. The agency is charged with multilingual campaigns primarily among local audiences.

How specialized does a marketing services agency need to be to be considered a specialist in their field?

TD Bank has selected Jeffrey Group as its first Hispanic Public Relations Agency of Record.

Miami-based G ADMarketing Communications, led by advertising veteran Gabriela Alcántara-Díaz, has been appointed by Amscot Financial to spearhead their multi-cultural Hispanic integrated communication and marketing efforts, including creative, public relations and social media.

Following an extensive strategic marketing career at Coca-Cola, José Espinoza joins Mercury Mambo as VP of Strategy and Business Development and will contribute his strategic experience and insights to new business acquisition and existing client growth opportunities. Espinoza will be responsible for expanding agency capabilities to address the
evolving marketplace dynamics.

República will partner with BIPI to develop and execute a total market strategy that will tap into multiple divisions of the agency including research, advertising, media, branding, public relations, social media, community relations and promotions.

alPunto Advertising has been awarded the South Coast Air Quality Management District (SCAQMD) Latino outreach account. The agency competed with top Southern California agencies via an extensive RFP process and ended as the selected vendor for the government agency.

Atlanta based PM Publicidad announced the launch of Napa Auto Parts’ new bilingual advertising campaign, PURA PASIÓN, PURA CALIDAD. In an effort to increase brand recognition among bicultural Hispanics, Napa Auto Parts is expanding its sports-related media mix to include TV, radio, digital platforms, search engine marketing and social media.

All the talk of the day is Big Data: I have Big Data. You have Big Data. You’d think our industry had an inferiority complex, and that size really does matter! To some extent, it does, but I’d like to offer a way to think about big data that clearly details the way human insights can be leveraged in this age of data activation. Simply put, it’s about storytelling.

Dunkin’ Donuts announced that Miami-based Zubi Advertising has been appointed as the new Hispanic marketing and advertising agency. Zubi will be responsible for creative, digital and social media, promotions, public relations, and other Hispanic campaigns for Dunkin’ Donuts.

Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 51st Annual ADDY Awards, earning Best of Show honors for a ninth consecutive year.