Ad Agency

Atlanta based PM Publicidad announced the launch of Napa Auto Parts’ new bilingual advertising campaign, PURA PASIÓN, PURA CALIDAD. In an effort to increase brand recognition among bicultural Hispanics, Napa Auto Parts is expanding its sports-related media mix to include TV, radio, digital platforms, search engine marketing and social media.

All the talk of the day is Big Data: I have Big Data. You have Big Data. You’d think our industry had an inferiority complex, and that size really does matter! To some extent, it does, but I’d like to offer a way to think about big data that clearly details the way human insights can be leveraged in this age of data activation. Simply put, it’s about storytelling.

Dunkin’ Donuts announced that Miami-based Zubi Advertising has been appointed as the new Hispanic marketing and advertising agency. Zubi will be responsible for creative, digital and social media, promotions, public relations, and other Hispanic campaigns for Dunkin’ Donuts.

Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 51st Annual ADDY Awards, earning Best of Show honors for a ninth consecutive year.

Dolphin Mall in Miami named MGSCOMM agency of record (AOR) to manage creative and media responsibilities. As Dolphin Mall’s AOR, MGSCOMM will develop multilingual (English, Spanish, Portuguese) communications campaigns that reach local, national and international audiences. The agency is also charged with in-center and collateral material development that aligns with Dolphin Mall’s evolving customer base.

Cablevision Systems, a New York-based digital cable and internet service provider has selected new York based The Vidal Partnership to handle creative and strategic duties.

Porter Novelli announced that Diana Valencia has joined the company as senior vice president, multicultural marketing. In leading this practice, Valencia will oversee client programming designed to reach all demographic segments under the multicultural umbrella.

Andrea Slodowicz has joined Coconut grove based MARCA as Media Director. She was recently VP, Director of Content Development and Ideation at Starcom MediaVest Group Multicultural.

After an agency review, Coconut Grove, FL based MARCA was assigned the Payless Shoe Source account for US Hispanic and Latin American markets.

The Los Angeles Dodgers announced that Walton Isaacson (WI) has been named the team’s advertising/marketing agency of record for 2013. WI will report to Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen.

There has been a lot of concern and confusion in the Hispanic ad agency world this week as a result of Univision’s announcement of the launch of their internal ad agency called “The Univision Agency. By Jose Villa is the President of Sensis.

Available on HispanicCMO.com

Southeast Toyota Distributors, LLC (SET) announced the launch of its new Spanish-language advertising campaign for its core 2013 model year vehicles. Developed by its agency of record since 2003, MGSCOMM, the campaign utilizes a sitcom format to illustrate the role the Toyota brand and its vehicles play in the lives of Hispanic families in the U.S.

Press releases that offer readers a variety of multimedia options (e.g. video, images, downloads) generate almost 10 times more views than plain-text messages.

Consumer reviewers trump professional reviewers as the key purchase influencers, according to the just released “Buy It, Try It, Rate It” study from Weber Shandwick. The study shows that the majority (65 percent) of potential consumer electronics purchasers are inspired by a consumer review to select a brand that had not been in their original consideration set.

Dan founded Daniel J. Edelman, Inc. in Chicago in 1952, and has helped to grow the company into the world’s largest PR firm.