Ad Agency

Press releases that offer readers a variety of multimedia options (e.g. video, images, downloads) generate almost 10 times more views than plain-text messages.

Consumer reviewers trump professional reviewers as the key purchase influencers, according to the just released “Buy It, Try It, Rate It” study from Weber Shandwick. The study shows that the majority (65 percent) of potential consumer electronics purchasers are inspired by a consumer review to select a brand that had not been in their original consideration set.

Dan founded Daniel J. Edelman, Inc. in Chicago in 1952, and has helped to grow the company into the world’s largest PR firm.

For the past 18 years, AHAA and its members have worked collectively with Univision to bring more advertisers into Hispanic marketing and to build a strong and vibrant Hispanic marketing industry. As Univision Communications announced the formation of the “Univision Agency,” AHAA: the Voice of Hispanic Marketing, issued the following statement

Univision Communications announced the formation of the Univision Agency. Overseeing a media inventory of more than $500 million across all of Univision’s broadcast, cable and radio properties, the Univision Agency will be responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions.

VRTC unveiled a new image giving the agency a facelift. The new branding evokes the simple and personal unique advertising vision. The marque is part of the agency growth and desire to communicate even better among the affluent and transitional bicultural audiences engaging them through diverse online and offline media platforms to establish long lasting and meaningful relationships.

It’s a wide-ranging compilation that reflects developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends. Available on HispanicCMO.com

Dallas-based Richards/Lerma announced that Aldo Quevedo has joined the agency as principal and creative director, effective January 1, 2013.

It is the first official week of the holiday season, and BRAVO has just released the digital snowball that continues to grow as the agency‚s clients, partners, family and friends spread the holiday cheer. In a gift that keeps on giving, BRAVO’s #holitweet Twitter holiday campaign welcomes all to participate and customize their season’s greetings in a fun, but most importantly, shareable way.

d expósito & Partners, LLC announced that Melvin Wilson has been appointed to the position of Director of Digital Innovation. The announcement was made by Gloria Constanza, Partner & Chief Contact Officer. Mr. Wilson will work in an integrated fashion across all departments at the Agency.

Like all of you, I’ve been following the news about the fiscal cliff negotiations in Washington, DC. Not because I can do anything about it. Not because it is riveting storytelling and drama. Rather, I’ve been following this news because whatever is decided will have a significant impact on me, my family and my industry.

Mediasmith announced the promotion of Griselda Fernandez to the role of Vice President, Media Director to expand her leadership of the media department, client relations and company culture.

República was selected to create the advertising awareness campaign for the first annual “Teleton USA”, airing on Dec. 14-15.

Sensis received a task order from the FDA Center for Tobacco Products to develop and execute a public education campaign to curb tobacco use among 12- to 15-year-olds in rural areas. This is the agency’s first project under a contract awarded by the FDA in July.

Hispanic creative and PR duties for Heineken previously Vidal Partnership are being re-assigned.