Ad Agency

TXU Energy, a retail electricity provider in Texas, has selected Texas-based Dieste Inc. as its Hispanic advertising agency. Effective immediately, Dieste will manage the brand strategy and creative duties for the Hispanic US market.

Pennsylvania based Mendoza Group, Inc. has announced Lisa Fell as its new Director of Client Services. Ms. Fell will be responsible for implementing comprehensive advertising and marketing strategies, including oversight of all creative and media services for Mendoza Group’s expanding roster of multicultural clients.

Los Angeles based Castells & Asociados has lost their US Hispanic assignments for Time Warner Cable.

Target has selected The Jeffrey Group to handle their US Hispanic PR responsibilities.

Michel Rothschild joins Draftfcb in Chicago as the SVP, group creative director of multicultural. In this role, Rothschild will be responsible for leading and strategically building the agency’s multicultural capabilities and client offering, leading a team of 12 creatives in Chicago while working closely with the network’s multicultural leaders at Draftfcb’s agency in Orange County.

Lopez Negrete Communications, Inc. won the Gold in the “Multicultural” category at the American Research Federation (ARF) 2012 David Ogilvy Awards ceremony on March 28 in New York City for its “Enciendete FiOS” campaign launched for the agency’s largest client, Verizon Telecom. This is the fourth year that the Multicultural Award category has been offered by the ARF in this competition. Lopez Negrete won the Gold for the first two years the category was created, first for Bank of America and subsequently for Wal-Mart Stores, both long-standing legacy clients of the agency.

Even as the nation’s economic outlook brightens, marketers continue to spend conservatively as budgets remain steadfast, according to the latest ANA (Association of National Advertisers) Recession survey, 6th edition. The majority of marketers surveyed (84 percent) are still being asked to tightly manage their controllable spending, which is a slight increase compared to last year (77 percent). This number peaked in 2009 with nine out of 10 marketers sharing this sentiment.

Halim Trujillo has been named the new Managing Director of OMD Latino based in Chicago.

The press has always been a very influential channel of trust and the main focus of many PR campaigns – How to get The New York Times, CNN, Univision, El Nuevo Herald to publish something positive and influential about my product, service, campaign? How to generate that press coverage? How to engage the press and end consumers to spread the news? BY Natalie Boden – President – BodenPR

Available at HispanicPRpro.com

As I remember it, even Tere Zubi’s manner of speaking was three dimensional. Her words danced with the same kind of energy that vibrated through the rest of her, like she was moving in 20 directions at the same time, her unique syncopation helping her stay ahead of the game. Someone who loved her dearly recently referred to her as un personaje (“quite the character”), and she was. More than just special, Tere was vibrant, hysterical, dynamic, demanding, giving, insightful, irreverent, charming, strong-willed, quick-witted, resourceful and real. It comes as no surprise then, to those who knew her well and to those who’ve admired her from a distance, that tonight, Tuesday, March 27th, Tere Zubizarreta will be the first Hispanic woman to be inducted into the American Advertising Federation Hall of Fame. Courtesy of Zubination.

NGL Media has produced a Digital campaign featuring singing duo Chino & Nacho, in conjunction with Universal Music Latin Entertainment and Zubi Advertising, on behalf of Ford Motor Company

Lopez Negrete Communications has announced a reinvention in its brand leadership structure with the additions of Sandra Alfaro-Rodriguez and Julio Arrieta to the newly created posts, managing director, brand leadership.

Bromley announced the appointment of Mary D. Padilla as its Public Relations Director. Padilla will develop and implement the agency’s overall strategic public relations programs, including overseeing the departmental planning, revenue growth, profitability, quality of work, client relations and strategic development.

A grassroots, civic-pride campaign for Visit Florida won the Best of Show nod for Miami-based advertising agency Alma at the 2012 AdFed Miami ADDY Competition.