Ad Agency

The 4A’s, a trade organization representing U.S. advertising agencies and the major force behind the first high school with an advertising-focused curriculum, announced the launch of the first accredited advertising agency in the country run by high school students.

The ANA (Association of National Advertisers) today released the first-ever Global Agency Compensation Survey, revealing new insights about how global marketers structure and manage compensation practices with their advertising agency partners. Results of this benchmark study, which polled marketers operating in nearly 40 countries across all continents, in many cases mirror U.S. practices.

MARCA was hired after a formal agency review process, and will be expected to help retain the network’s Latino customer base.

UniWorld Group, Inc., the first full-service multicultural advertising and communications agency in the U.S., announces the retirement of its Founder and CEO, Byron Lewis Sr., and the appointment of its new CEO, Monique L. Nelson. Mr. Lewis will now become Chairman Emeritus of the award-winning agency.

Industry veteran Halim Trujillo resigns after a month from his post as Managing Director OMD Latino.

After more than a decade-long relationship, the Milk Processor Education Program (MilkPEP) announced that it has terminated its contract with SiboneyUSA as its Hispanic-marketing agency of record, given Siboney’s upcoming closure. MilkPEP will build upon that prior success with a new strategic partner, MGSCOMM, one of the top independent Hispanic-owned communications firms.

Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately twenty states that now offer financial incentives for doing so. In a new whitepaper, The Found Money of State Commercial Production Incentives, the (ANA (Association of National Advertisers) has issued insights on how to best leverage these rebates.

Tangerine Watson Inc has announced findings from its Impact Study 2011. This is the first industry-wide research snapshot contrasting the perceptions and perspectives of multicultural and white advertising professionals.

alPunto Advertising has been awarded an RFP from a California health care provider to develop three comic books targeting teenagers.

A new website, BreakUpWithYourAdAgency.com, launched geared toward helping jaded brand managers, marketing directors, and business owners end their existing relationships with underperforming advertising agencies (you know who you are).

República has launched the official registration web portal for Repúblicares, the agency’s new annual social responsibility initiative created to award one year of pro bono expertise to a deserving organization within the continental United States and Puerto Rico.