Ad Agency

LatinPointe Brands and The Lippin Group have formed an alliance to develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace, announced David Chavez, CEO and Sarah Ruiz Chavez, president, respectively, of LatinPointe and Dick Lippin, chairman and chief executive of The Lippin Group.

Havas closed its New York based multicultural-marketing agency Totality, which was founded by Leo Olper- CEO and Mauricio Galvan – CCO last year.

Tangerine Watson Inc. has revealed the inaugural rankings of Best Agencies by multicultural professionals, findings were derived from the Impact Study 2011. As the first industry-wide research study of perceptions and perspectives of multicultural advertising professionals in contrast with white advertising professionals, the Impact Study offers an objective baseline to build upon current initiatives moving forward and tangible employee values for each agency to establish their own competitive edge in the market.

Medalla Light, Puerto Rico’s top-selling light beer, is now available in bars and retail locations across Florida for the first time. Cervecera de Puerto Rico finalized distribution arrangements with Launch Beverage Companies. Cervecera de Puerto Rico has contracted with The Bravo Group to handle advertising responsibilities.

Deutsch LA recently teamed with the 4A’s on a study that examines the brand health of the ad industry and why people stay or leave. The results of the survey were released at the Cannes Lions International Festival of Creativity today in a segment entitled “Ending the Agency Talent Rotisserie.”

Looking for the top Latina bloggers? You are in luck! The list of the 65 Latinas that were selected by Latinos in Social Media (LATISM) to attend the first-ever Top Latina Blogger Retreat taking place this week in Washington, DC is a great start. The selection was made by a committee of leaders from top Latina bloggers communities including: Latina Bloggers Connect, Las Blogueras, Blogs de Mamás and New Latina. Courtesy of andycheco.com

Available on HispanicPRpro.com and HispanicCMO.com

New York based The Vidal Partnership was handed another assignment loss besides the advertising & marketing assignments for Sprint. The Sprint Hispanic Public Relations assignment has also been handed over to the Dallas based independent and minority owned Inspire!.

DIÁLOGO has added Warner Music Latina, Banamex USA and Atel USA to its roster of clients during the month of May.

Coconut Grove, FL based Marca advertising agency has been selected by Tracfone to handle Hispanic marketing responsibilities for all of its telecommunications platforms.

Corona Extra is launching a unique music experience, Mana Como Nunca or Mana Like Never Before, built around the passion Latino fans of the brand have for music and Spanish-rock legends, Mana.

As part of its ongoing “ORIGINATE CHANGE” mantra, Bromley will launch its first mobile application (“App”). The “Culture Connect” app recognizes transcultural people, places and nonprofit organizations across the United States that are making an impact by bridging multicultural communities in a variety of industries.

Xoom Corporation, a online money transfers, announced the launch of its first national branding platform with the objective of helping Latinos understand the tricky fees that traditional money transfer companies charge their customers to wire money to their loved ones. Xoom hired multicultural agency Dieste for creative and strategic duties.

Sprint has consolidated their Hispanic advertising, marketing and public relations responsibilities under a combination of agencies that will include Dallas based Inspire! and Starcom Media Vest / Tapestry.

Albert Rodriguez was named Chief Operating Officer (COO) of Spanish Broadcasting System by Raul Alarcon, Jr.