Ad Agency

A grassroots, civic-pride campaign for Visit Florida won the Best of Show nod for Miami-based advertising agency Alma at the 2012 AdFed Miami ADDY Competition.

Post Food’s has announced that XL Alliance will be its new advertising agency-of-record in support of Honey Bunches of Oats Hispanic marketing. The New York and Denver-based agency will work in collaboration with their current media agency, MV42, Mediavest Multicultural. The assignment was handled previously by LatinWorks.

SOI TV is now broadcasting across the United States through a platform that enables users to interact in real-time with its on-air programming.

Communicators that may have only the occasional need to engage with the Hispanic media and community about an issue, product or some other topic, should take note of a few useful tips for their targeted communications outreach or run the risk of failure. by Danny Selnick, Vice President of Public Policy

Available of HispanicPRpro,com

An idea is worth a thousand words. Advertising, marketing, and communication agencies know this better than anyone. Their job consists of selling creative ideas that help their clients increase sales. However, media agencies also need to promote themselves. In an environment rich with digital platforms and social networks, agencies can use self-promotional viral campaigns to position themselves in the competitive online universe.

Antoinette Zel, President and CEO of La Comunidad, announced the promotions of client management execs Maryanne Dammrich and Denisse Molina to Account Directors, and the addition of Paula Soares as Account Director.

Award winning Creative Director Pablo Buffagni leaves Conill to join Grupo Gallegos as Chief Creative Officer.

VPE Public Relations, a national Hispanic-owned communications agency in Los Angeles, launched 2012 by adding five new accounts to its client roster: AbilityFirst, American Academy of Ophthalmology, Building Healthy Communities Eastern Coachella Valley, Valley Presbyterian Hospital and Hulu.

Houston based Lopez Negrete Communications (LNC) announced that Sandra Alfaro has joined the agency to help lead the account management teams.

Euro RSCG Worldwide PR won the PRWeek Award’s Multicultural Marketing Campaign of the Year for its “Meeting the Eye Health Needs of Culturally Diverse Groups” program for Transitions Optical, Inc.

Industry insiders have informed HispanicAd.com that New York based Revolucion LLC under the leadership of Federico Mejer, which recently handle the launch of Cervecera de Puerto Rico’s new premium beer called Magna Special Craft, has merged with Miami based MGSCOMM under the leadership of Manuel Machado / CEO & Chairman.

In an effort to consolidate resources Joseph Anthony, CEO of VITAL Holdings partners with former Kinetix co-founders Paul Estevez and Tony Martinez to develop new Multi-cultural Marketing Agency, called Americana.

Joaquin Molla and Jose Molla, co-founders of La Comunidad, announced the addition of new digital creative talent to join the agency’s creative team at its headquarters in Miami.

ECHO Incorporated, a manufacturer of professional-grade, high-performance outdoor power equipment for professional and residential use, has appointed The San Jose Network, Ltd. (SJN) as their agency of record for the Latin American market.

Greg Knipp, CEO of Dieste Inc., announced the return of Tony Dieste to the agency team. The co-founder of Dieste will serve as Chairman and officially starts in the Dallas-based agency on February 22nd.

ConAgra Foods, one of the nation’s leading food companies, has awarded its Hispanic Shopper Marketing and Consumer Promotions business to culture-inspired marketing agency MarketVision.