Business
Millennials and Gen Z: Leading and retaining talent in the multigenerational workplace [REPORT]
Deloitte’s annual Millennial and Gen Z Survey—fielded a year into the COVID-19 pandemic—reports insights that C-suite leaders should consider when redefining the future of work across multigenerational teams.
Diverse Talent Management Agency Talento Unlimited Expands Ownership Team with George “Urban Jibaro” Torres
Miami-based Talento Unlimited, a boutique Hispanic talent management, content strategy & event sponsorship consultancy, announced the addition of a new equity partner, legendary content creator and small business strategist George “Urban Jibaro” Torres.
How Do We Empower Latina Women at the Workplace?
I’ve been reflecting about the role Latina women have played in both my personal and professional development. Growing up in Puerto Rico, I was surrounded by fierce, passionate and unapologetic women. My grandmother, who is the matriarch of the family, raised three daughters alone during the ’70s, when it was uncommon for women in the Caribbean and Latin culture to be divorced. She went onto becoming a senior manager at Sears, a first for a Hispanic woman in the retail industry, in charge of a whole department that constantly exceeded its own sales records. By Camille Villafañe
Hispanic American Wealth Surges in Record Time
Hispanics are capturing a piece of the American dream as a record number of Latinos move into the middle class. It is estimated that by 2030, the number of Hispanics in the United States will increase from 18% to 30%. As the population has grown, the poverty rate among Latinos has dropped to the lowest levels in recorded history, according to Census data. Median income, however, continues to rise. Hispanics are becoming an immigrant success story similar to those of Irish, Italian, and Asian descent who’ve chosen to settle and thrive in the U.S. Income Growth
The Contrarian Marketing Manifesto
We often assume that making the right decisions will guarantee us success. But if all of your competitors make the same exact decision, then you wind up with no competitive advantage, and at that point, you might as well be wrong. So you don’t just want to be right. You want to be the only one who’s right, so that you alone capture all the upside of the decisio
Recruiters and Students Have Differing Perceptions of New Grad Proficiency in Competencies
Given the gap in perceptions, college students who can demonstrate concrete evidence of their proficiency in key areas—for example, through internships and other types of experiences and activities—can stand out in the job market.
Rise in Women on Boards of VC-Backed Private Companies
Him For Her and Crunchbase released the third annual Study of Gender Diversity on Private Company Boards which revealed that women now hold 14% of seats on the boards of the most heavily funded private companies.
Pricing Hacks Inspired by Behavioral Science
Should you aim high or low when a client asks you to “guesstimate” the price of a project? Most of us know the answer to this question, and it’s thanks to the world of behavioral economics that we have insights into the principles of pricing psychology.
U.S. AD MARKET OUTLOOK down by 1% based on economic impact of Russian Invasion of Ukraine
MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone.
Retail Spending Continues as Spending on Activities Rises
U.S. consumers have started to spend on in-person experiences again, but the pull-back on general merchandise retail spending that is expected to coincide with it has not played out. At least, not yet. Experiential spending reached 91% of 2019 levels, as of the end of 2021, but general merchandise retail spending remained elevated 19% above pre-pandemic levels, according to The NPD Group. Some diminished demand has been evident, with retail unit sales declining in nine of the first ten weeks of 2022, when compared to last year. However, revenue rose in excess of 5% in four of the same ten weeks.
Author Talks: Where are the women who are missing from the workforce?
In this edition of Author Talks, McKinsey Global Publishing’s Raju Narisetti chats with Reshma Saujani, founder of Girls Who Code and an activist for women’s economic empowerment , about her new book, Pay Up: The Future of Women and Work (and Why It’s Different Than You Think) (Atria/One Signal Publishers, March 2022). Working mothers are burned out, and companies are losing the unique value they bring to the table.
FACE, HIGHEST CUBAN-AMERICAN RECOGNITION, GOES TO ADVERTISING INDUSTRY LEADER DAISY EXPÓSITO-ULLA.
FACE (Facts About Cuban Exiles) handed its 2022 Awards in Miami, at the Coral Gables Country Club this morning, where the highly respected organization honored advertising industry leader Daisy Expósito-Ulla; nationally recognized financial consulting, accounting and litigation business figure Antonio “Tony” Argiz; and publisher-philanthropist, attorney Alberto Ibargüen.
We Are Speaking Different Languages
I once wrote a popular tweet that listed ten words that are used in every advertising meeting, even though nobody really knows what they mean. I only mention the popularity to indicate that there was quite a lot of agreement with the list. Anyway, I had a look for it, but it’s buried too far beneath my thousands of tweets despairing of Boris Johnson, so here’s an attempt to recall the magic ten with an additional one for good luck. By Ben Kay
The U.S Ad Industry Stages a Remarkable Comeback from Covid-19
Lockdowns during the height of the pandemic were devastating to the U.S. ad industry, as they were for the economy and society as a whole. But advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of Covid-19.
US in-store card users will be more than 90% of population by 2023
The forecast: US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
Estrella Media elevates Sales Executives to Leadership Roles
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement.
Annual Retail Sales to Grow Between 6 % and 8 %
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022.
How to make marketing change management more successful
There has been an incredible amount of change within marketing departments (and of course businesses overall) over the past 2 years.
Why grocery advertising has never been more effective
Ad spend will yield better returns today than before the pandemic, as consumers are more receptive than ever.
Modern marketing dilemmas: Where does performance marketing meet brand building?
We unravel the criticism against Marketing ROI as a key metric, and explore how to get the balance right between short and long-term measurement.
