Business
Why grocery advertising has never been more effective
Ad spend will yield better returns today than before the pandemic, as consumers are more receptive than ever.
Modern marketing dilemmas: Where does performance marketing meet brand building?
We unravel the criticism against Marketing ROI as a key metric, and explore how to get the balance right between short and long-term measurement.
Unlocking the core antagonists of resilience: The personal realm
How self-awareness and self-mastery are paramount in C-suite leadership
Gone for now, or gone for good? How to play the new talent game and win back workers
Nearly half of the employees who voluntarily left the workforce during the pandemic aren’t coming back on their own. Employers must go and get them. Here’s how to start.
Want to produce great work? Stop treating your advertising agencies like dirt
A really fun thing about working in marketing is that anyone who has ever seen an ad reckons they know how to do your job.
Arrive and Thrive – Impactful practices for women in leadership
There’s a big difference between being in a position of leadership and thriving in one—especially when it comes to women leaders.
Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year [REPORT]
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report, published today. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.
The impact of inflation on retail [PODCAST]
You don’t have to be an economist to notice that the country is experiencing inflation. In January, the inflation rate rose to 7.5 percent, and prices of everything from gas to everyday goods are increasing.
Casalú launches
Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across Miami later this month.
2021 Hispanic Market Guide – Available for Download for FREE
Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.
Latino DEI Collective launches
The National Hispanic Corporate Council launched The Latino DEI Collective as a new initiative to amplify, develop, and elevate Hispanic leaders in diversity, equity, and inclusion roles.
Innovators Advancing Black Talent in Tech and Digital Careers [REPORT]
Despite the explosive growth of new tech jobs, Black professionals continue to be underrepresented in the industry, comprising 12.4 percent of the U.S. population, but just 7.4 percent of the tech workforce.
84% of Employees Report Lack of Progress on Building a More Equitable Workplace for People of Color
Hue released its second “A State of Inequity: Unsafe. Unheard. Unvalued.” report, revealing a rise in workplace discrimination among BIPOC employees in 2021.
MAGNA Hosts 2nd Annual Equity Upfront Focused on Deep Engagement and Collaboration with Diverse-Owned Media Companies in 2022 and Beyond
MAGNA, the investment and intelligence company of IPG Mediabrands, announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this year’s event is “Invest for Impact” and will be a hybrid experience, both virtual and in-person, focusing on highlighting the impact of diverse audiences on media consumption and their impact on brand loyal
Global Consumer Media Content & Tech Spend Grew 6.7% to $2.14T in 2021, Fastest Growth in 5 Years, Driven by Digital Audio, Video, Games & Rebound in Movie Ticket Sales
Global consumer spending on media content and technology grew at an accelerated 6.7% in 2021 to $2.139 trillion, the second consecutive year of faster annual growth and the strongest gain in five years, according to a new report by PQ Media.
State of the Union 2022: How Americans view major national issues
Here’s a look at public opinion on some of the key issues facing the country, drawn from recent Pew Research Center surveys.
Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration
Marketing and sales groups must be in sync for pipeline management to accelerate growth.
BLACK History Month is coming to a close and a small peep
What happened to the VERY LOUD Black Marketers that we heard & saw last year and the craving by all advertisers to be perceived as woke or engaged? It is a legitimate questions, especially in the light that Black History Month is closing in 6 days. What has been the diversity and DE&I buzz lately? By Gene Bryan / CEO of HispanicAd
Inflation Media Management [REPORT]
In this latest issue of ECI Media Management’s Inflation Report, we explore media inflation in the context of a world economy that is recovering, albeit more slowly than hoped for.
The inflation Outlook 2022-2023
US inflation has reached its highest point in nearly 40 years, as the COVID-19 pandemic has caused both supply and demand-side shocks, with a disrupted supply chain, unprecedented levels of government fiscal stimulus, shifts in consumer spending, a decline in labor force participation, and persistent business uncertainty.
