Agency
Using Zero-Party Multicultural Data To Connect Authentically With Consumers
Even though the sunset of cookies by Google has been pushed out by another year to 2024, marketers are still looking for alternatives to reach their customers online as third-party cookies have helped agencies create targeting for their ad campaigns for over a decade. More and more agencies have begun to look for a replacement, specifically, zero and first-party data.
U.S. Poverty Rate Is 12.8% but Varies Significantly by Age Groups
The national poverty rate was 12.8% in 2021, but was significantly different for the nation’s oldest and youngest populations, according to a new Census Bureau report released today.
Spanish Broadcasting System to migrate onto AdsWizz’s technology stack
Spanish Broadcasting System (SBS) Inc. announces AdsWizz Inc. as the exclusive programmatic sales representative of SBS’s Hispanic audio inventory.
Revealed: America’s Iconic Brands Most Effective at Winning Hispanic Consumers
A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers.
Top 5 Things for Ad Agency Leaders to Know Now
There were so many important things to discuss this week that we couldn't pick just one. Instead, we're trying something a little different, focusing on the top five things that moved us this week—and all are valuable for agency leaders to know. By Mark Duval - The Duval Partnership
Hispanic Public Relations Association announces 2022 National ¡Bravo! Award Winners
The Hispanic Public Relations Association (HPRA) announces winners of the 2022 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country.
Viewers Looking Forward to World Cup Despite Controversy [REPORT]
These controversies, however, do not appear to have diminished fans' interest in the quadrennial event, especially here in the U.S., with athletes returning to the tournament after failing to qualify in 2018. This, along with an overall increase in interest in soccer in the U.S., will likely result in strong viewership.
The 2022 LDC Latino in Media Report [REPORT]
Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort.
ADVERTISING FORECASTS (U.S. FALL UPDATE)
In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports.
Hardships and Wealth Disparities Across Hispanic Groups
Half of Hispanics of Dominican and Salvadoran origin in the United States experienced material hardship in 2020, according to recently released U.S. Census Bureau data
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality
New WFA research has found that while CMOs are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery
As consumers in many markets endure the worst cost-of-living crunch in decades, the spotlight is on brands to adapt to changing behaviours and expectations while keeping business buoyant for the recovery.
Marco Gonzalez Launches MaGo! PR
Marco Antonio Gonzalez, a seasoned corporate communications executive, officially launches MaGo! PR, a full-service 360° bilingual PR/Communications firm.
Marketing during a recession: Finding the upside of an economic downturn
Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a Euro-zone recession, and an expected global growth rate of only 2.9%—down from 4.6% at the beginning of the year—an economic slowdown seems inevitable.
What is inflation?
Inflation refers to a broad rise in the prices of goods and services across the economy over time, eroding purchasing power for both consumers and businesses. In other words, your dollar (or whatever currency you use for purchases) will not go as far today as it did yesterday. To understand the effects of inflation, take a commonly consumed item and compare its price from one period with another.
Copa Univision Commemorates 20 Years of Community Soccer with High-Level Competition
This year marked a triumphant return of the vibrant experience – honoring Univision’s 20-year legacy of bringing communities together through one of Latin America’s largest cultural cornerstones – fútbol. Nearly 9,000 players competed in Copa Univision 2022, with 60,000+ event attendees and 100 sponsors.
Re-thinking the brand-retailer-consumer triangle.
Are the multiple layers of retail a headache or opportunity for brands? Digital is bringing brands closer to the purchase moment, but recent developments are throwing the brand-retailer-consumer triangle off balance.
Advancing Latino Health Equity Through Community Health Workers [PODCAST]
In this episode of The New Mainstream podcast, Mariza Hardin, Co-Founder, Head of Strategy and Operations, and Erik Cardenas, Co-Founder, CEO of Zócalo Health, share the importance of promotoras (community health workers) in improving health care outcomes for Latino communities.
Canela Media to premiere “Mi Vida”
Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations.
Telemundo expands INSPIRANDO A AMÉRICA
Telemundo is expanding Inspirando a América, an annual multiplatform franchise that honors extraordinary individuals driving change and making a meaningful impact in the Hispanic community.
