Agency

DEI Shouldn’t Just Be a Black Thing… They Just Do It Better

It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI at Edelman. The piece in PR Daily titled  "No, you are not ‘over-indexing on Black"  is a well written argument as to why organizations must challenge their pre-conceived notions on their DEI efforts in regard to the Black community. She frames and supports her argument with solid facts from the vantage point of “what it means to be employed while Black, to what it means to be represented in marketing while Black” kudos to her. Gene’s point was that the piece should have been more inclusive as opposed to Black focused. I believed that was entirely Ms. Barger’s prerogative. But the omission did leave me wondering why when DEI comes up, it always seems to be in reference to the Black community.  By Pedro de Cordoba is a multicultural marketing and sales consultant.

Diverse Faces Are Not The Same As Diverse Voices

By Rishad Tobaccowala

All leaders face many challenges today, including organizational designs built for the past vs. the present, hierarchical command-and-control management styles that do not resonate with a new generation and employees who question their intent.  By Rishad Tobaccowala

US Latino economy worth $2.8T

U.S. Latinos’ total economic output eclipsed the GDPs of the U.K. and India in 2020, hitting $2.8 trillion, an increase of 65% since 2010.

Why I love marketing procurement

It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.

Pop-Tarts Día de Muertos – Best Integrated Creative Campaign

Captura Group was recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign.

P&G and its Brands Launch Capitanes del Futuro,

To bolster their longtime commitment to and deep support of the Hispanic community, P&G brands such as Gillette, Always, Crest, and Oral-B are joining forces with Major League Soccer, Hispanic Star, and other stakeholders in the soccer ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for soccer to prepare the next generation of Hispanic leaders.

Mónica Gil joins Nike, Inc. Board of Directors

NIKE, Inc.announced Mónica Gil hase been appointed to the Company’s Board of Directors. Gil is Chief Administrative and Marketing Officer of NBCUniversal Telemundo Enterprises.

The great American demographic shift

Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population.

Over 85% of Black and Hispanic Consumers in the U.S. Wear Fragrances

Fragrance usage in the U.S. remained flat this year, compared to 2021, but it grew among both Black and Hispanic consumers, who wear fragrances more than other consumers.

Hispanics feel Invisible & Stereotyped in TV & Movies

This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry

Social Media and News Fact Sheet

Digital news has become an important part of Americans’ news media diets, with social media playing a crucial role in news consumption. Today, half of U.S. adults get news at least sometimes from social media.

Why Smart TVs will re-define changing viewing behaviors and advertising opportunities over the next decade [REPORT]

Tipping point in Smart TV usage opens up transformative advertising opportunities, and cements shared viewing as an enduring consumer preference

TelevisaUnivision acquires rights to Latin American Music Awards from Dick Clark Productions

TelevisaUnivision has acquired the rights from dick clark productions to the Latin American Music Awards (Latin AMAs), the biggest cultural celebration of contemporary Latin music.

Perez named SVP of News Production at Notices Telemundo

Noticas Telemundo announced the appointment of John B. Perez as senior vice president of news production. Perez joins in a newly created role to oversee all production and technological operations at the award-winning news organization.

Why Agencies Need To Take Back The Right To Show Work

Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work?  By Mark Duval - The Duval Partnership

Six tips and best practices to drive better ROI outcomes

The fragmented media landscape and sheer volume of new platforms, channels and services has made tracking ROI increasingly complex for marketers. And, while technology to engage, measure, optimize and prove ROI has never been more plentiful, only 54% of global marketers say they are confident in their ability to measure full-funnel ROI.

How to build a resilient marketing strategy and make the case to keep your budget

During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments.

CMO Compensation Surges To New High [REPORT]

The report, which outlines CMO compensation and hiring trends amongst businesses with up to 500 employees, reveals that the pandemic pressured organizations to source marketing leadership, and, coupled with a candidate-short talent pool, has stoked an already competitive landscape for hiring.

Workplace Inclusion as a key factor in the US Latino population choosing and staying at a job

The Latino population is one of the fastest growing demographics in the US participating in the labor market at higher-than-average rates. They accounted for approximately 80% of workforce growth from 2010 to 2017, and they are expected to represent nearly one in three working-age Americans by 2050. Bain & Company research has found a culture of belonging and feeling included at work key to employee retention and success, but only approximately 25% of Latinos say they feel fully included at their workplaces.

NBCUniversal Telemundo Enterprises launches “El Futuro lo Escribes Tú” to inspire a new generation of Latinos

NBCUniversal Telemundo Enterprises announced the launch of its new Hispanic Heritage Month campaign “Be The Next Story Told” (“El Futuro lo Escribes Tú”), a multiplatform bilingual initiative that highlights the monumental contributions of Hispanics in the U.S. while inviting a new generation of Latinos to write the next chapters of American history. To be rolled out across the entire NBCUniversal portfolio for the second year running, this year’s campaign theme is a call for Latinos to embrace their innate talent and desire to succeed, seek new achievements and power through the open possibilities that lie ahead