Agency
TelevisaUnivision announces Communications Team additions

TelevisaUnivision announced the appointment of new executives to its Communications team, adding to TelevisaUnivision’s bench of experienced media professionals supporting the company’s mission of entertaining, informing and empowering Spanish speaking audiences with diverse and compelling content, across multiple media platforms.
NPD and IRI to Merge

Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) announced the signing of a definitive agreement through which IRI and NPD will merge.
Luis Miguel Messianu named Global Chief Creative Officer for DDB Worldwide McDonald’s Account

DDB Worldwide has named the alma agency’s Luis Miguel Messianu as Global Chief Creative Officer on McDonald’s. Working in partnership with Dave Kissel, DDB McDonald’s Global Business Lead, as well as local agency teams, Messianu will oversee the creative output of the McDonald’s brand across 46 markets, where the DDB network is responsible for the account.
Build an Agile Marketing Strategy [REPORT]

Fast-changing events can upend marketing strategic plans, requiring rapid shifts and marketers are expected to react with speed and agility.
Millennials and Gen Z: Leading and retaining talent in the multigenerational workplace [REPORT]

Deloitte’s annual Millennial and Gen Z Survey—fielded a year into the COVID-19 pandemic—reports insights that C-suite leaders should consider when redefining the future of work across multigenerational teams.
Canela Music and Verizon joins forces

Canela Media announced it will exclusively feature season 2 of The Rockstar Show by Nicky Jam on Canela Music, its new app that offers a unique blend of Latin music programming.
NBCUniversal Telemundo Enterprises extends “NUESTRAS FINANZAS” campaign

NBCUniversal Telemundo Enterprises is again bringing awareness to Financial Literacy Month through the next phase of its national Nuestras Finanzas (Our Finances) campaign to continue to empower the U.S. Hispanic community with information and resources about key aspects of financial literacy.
ViX present Brasileirão Championship in the U.S.

TelevisaUnivision’s ViX will bring to the U.S. comprehensive coverage of the top Brazilian soccer tournament, Brasileirão Championshipy. As part of a multi-year deal that will deliver live soccer matches from the Campeonato Brasileirão on ViX, fans will be able to stream all Série A games starting April 9 through November 13.
State of Play report reveals that streaming is the future, but consumers are currently overwhelmed by choice [REPORT]

Nielsen released its inaugural State of Play report, which highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18%, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between February 2021 and February 2022.
Tony Waissmann named CCO at Republica Havas

Republica Havas announced that Tony Waissmann is joining its executive team as chief creative officer (CCO). Co-founder Luis Casamayor, who formerly held the role, has been named creative chairman
Multicultural Women in Media: Creating Space to be Seen and Heard [PODCAST]

We will share strategies for how to confidently overcome the challenges of sexism, ageism, racism, the fear of failure, as well as the lack of representation, funding, and support in their fields. These trailblazing female entrepreneurs will not only share their stories, but also how they're using their trending publisher and creator platforms to share the stories of other female entrepreneurs who are working hard, loving hard, and creating a sisterhood to help break down barriers in their industries.
Estrella Media’s Que Buena LA Radio presents Cinco de Mayo Concerts

Que Buena Los Angeles, Estrella Media’s flagship radio station in Southern California, will present two free outdoor concerts on Sunday, May 1 in honor of Cinco de Mayo. Que Buena Los Angeles (105.5FM/94.3FM) will hold its concert event at the LA State Historic Park from 11 a.m. to 6 p.m., while the Riverside station (96.1FM) will hold its event at De Anza Park in Ontario from noon to 6 p.m.
INSIDE THE MINDS OF THE C-SUITE: PREPARING FOR THE MULTICULTURAL MAJORITY

With the 2022 Upfronts taking place in a few weeks, engaging the multicultural American mainstream and diversifying content has never been more critical. During its 2022 Annual Summit, the Hispanic Marketing Council (HMC) has gathered the CEOs and CMOs of major holding companies, brands and streaming platforms for a series of Pre-Upfront sessions beginning April 12, providing marketers with the right knowledge base to maximize the Hispanic opportunity.
Diverse Talent Management Agency Talento Unlimited Expands Ownership Team with George “Urban Jibaro” Torres

Miami-based Talento Unlimited, a boutique Hispanic talent management, content strategy & event sponsorship consultancy, announced the addition of a new equity partner, legendary content creator and small business strategist George “Urban Jibaro” Torres.
How Do We Empower Latina Women at the Workplace?

I’ve been reflecting about the role Latina women have played in both my personal and professional development. Growing up in Puerto Rico, I was surrounded by fierce, passionate and unapologetic women. My grandmother, who is the matriarch of the family, raised three daughters alone during the ’70s, when it was uncommon for women in the Caribbean and Latin culture to be divorced. She went onto becoming a senior manager at Sears, a first for a Hispanic woman in the retail industry, in charge of a whole department that constantly exceeded its own sales records. By Camille Villafañe
Hispanics Prioritize Health Tech and Value Health Advertising More Despite Facing Greater Health Inequities

A new research study by Klick Health and ThinkNow reveals significant cultural differences in the way Hispanics deal with their health – reinforcing the need for cross-cultural marketing programs by healthcare companies targeting this growing population segment.
How To Build A Powerful Agency During Tough Times

Workplace dynamics have shifted dramatically since COVID. We have fewer face-to-face interactions and more of us are working from home. Employees are reassessing their personal situations which has resulted in decreased loyalty with firms struggling to retain staff. This is especially true for advertising agencies. By Roberto Orci
Five ways brand marketing creates financial value

So much is written about why brands are valuable. And about how brand marketing influences future buyers. I should know, I have written a lot about those topics. But I am not sure that I ever really mapped out the different ways brand marketing creates financial value. Here is my first attempt, I would love to know what you think. By Nigel Hollis
When Should You Advertise vs. Engage Public Relations?

Sometimes it is hard to tell how to best build awareness and interest in your company. Should you invest in advertising or public relations? Or both? You may need some guidance to figure it out. By Patty Caballero, founder and principal of PSC Consulting
In-Content Ad Placement Combined with Traditional TV Campaigns Can Increase Brand Reach by 44 Percent [REPORT]

Mirriad announces its latest whitepaper: The Lost Audiences - Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising.