Agency
When Should You Advertise vs. Engage Public Relations?
Sometimes it is hard to tell how to best build awareness and interest in your company. Should you invest in advertising or public relations? Or both? You may need some guidance to figure it out. By Patty Caballero, founder and principal of PSC Consulting
In-Content Ad Placement Combined with Traditional TV Campaigns Can Increase Brand Reach by 44 Percent [REPORT]
Mirriad announces its latest whitepaper: The Lost Audiences - Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising.
Hispanic American Wealth Surges in Record Time
Hispanics are capturing a piece of the American dream as a record number of Latinos move into the middle class. It is estimated that by 2030, the number of Hispanics in the United States will increase from 18% to 30%. As the population has grown, the poverty rate among Latinos has dropped to the lowest levels in recorded history, according to Census data. Median income, however, continues to rise. Hispanics are becoming an immigrant success story similar to those of Irish, Italian, and Asian descent who’ve chosen to settle and thrive in the U.S. Income Growth
What Your Agency Needs To Know About Opportunities In The Metaverse
Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the metaverse. by Mark Duval - The Duval Partnership
The Changing Face of Media Consumption [REPORT]
In the modern digital world, on average US adults spend 8 hours a day with digital media - more than they do sleeping. Increasingly, marketers need to understand a new, omnichannel consumer and reach people in the many places they engage — including booming channels like streaming TV, ecommerce and more.
The Contrarian Marketing Manifesto
We often assume that making the right decisions will guarantee us success. But if all of your competitors make the same exact decision, then you wind up with no competitive advantage, and at that point, you might as well be wrong. So you don’t just want to be right. You want to be the only one who’s right, so that you alone capture all the upside of the decisio
Recruiters and Students Have Differing Perceptions of New Grad Proficiency in Competencies
Given the gap in perceptions, college students who can demonstrate concrete evidence of their proficiency in key areas—for example, through internships and other types of experiences and activities—can stand out in the job market.
Young women are out-earning young men in several U.S. cities
Women in the United States continue to earn less than men, on average. Among full-time, year-round workers in 2019, women’s median annual earnings were 82% those of men.
Rise in Women on Boards of VC-Backed Private Companies
Him For Her and Crunchbase released the third annual Study of Gender Diversity on Private Company Boards which revealed that women now hold 14% of seats on the boards of the most heavily funded private companies.
2022 Digital media trends: Toward the metaverse [REPORT]
This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating content and taking the competition for subscribers into global markets. But they face greater pressure to attract and retain subscribers who have grown savvier about their subscriptions and more cost-conscious.
U.S. Advertisers Spend $1B Per Month on OTT
As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord.
Pricing Hacks Inspired by Behavioral Science
Should you aim high or low when a client asks you to “guesstimate” the price of a project? Most of us know the answer to this question, and it’s thanks to the world of behavioral economics that we have insights into the principles of pricing psychology.
Over Two-Thirds of the Nation’s Counties Had Natural Decrease in 2021
In 2021, all counties in Delaware, Maine, New Hampshire and Rhode Island experienced natural decrease. Some counties also experienced population declines attributable to migration. Counties with net international migration loss (more people moving out of than into the country), were most frequently found in California (41.4%), Oregon (27.8%) and Mississippi (23.2%). States with the highest percentages of counties with net domestic migration loss (people moving from one area to another within the United States) were Alaska (80.0%), Louisiana (71.9%) and Illinois (65.7%).
Why Are Some Marketers Still Lost In Translation?
One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked to help her employer, an ad agency, translate a creative idea created for the "general market" (which means Anglo Caucasian consumers) from English into Spanish to target Hispanics with it. By Isaac Mizrahi - Co-President of ALMA
Management-Model Innovation: How Marketing Can Save the World
Marketing can save the world. I believe this is true. But how? By pushing organizations, from the inside, to innovate with management models that aim to build social equity and improve the environment, while still measuring and achieving profitability. By Pablo Turletti
What is an effective frequency for advertising?
Let's be clear up front, the answer to the question posed in the title is it depends. The frequently used rules of thumb will be frequently wrong because the specifics of advertising objective, media channel, and product category make them so. But there are guidelines to be observed and there are myths to be ignored. By Nigel Hollis
Canela Media expands Leadership Team
Former Estrella Media executive Karsten Amlie joins Canela Media as its Senior Vice President, Content Distribution and General Counsel, with BBC Global News’ former Global Head of Digital Advertising Operations, David Grossi, joining as Senior Vice President, Commercial Operations. Both newly created positions will report directly to Canela Media’s founder & CEO Isabel Rafferty.
PepsiCo Juntos Crecemos launches New Jefa-Owned Campaign
PepsiCo, Inc. announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services
U.S. AD MARKET OUTLOOK down by 1% based on economic impact of Russian Invasion of Ukraine
MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone.
Inflation? Brands need empathy and consumer understanding
Inflation worries consumers because their income won’t buy as much. It worries businesses because it squeezes their margins. The first thing to recognize is that brands cannot promote their way out of trouble. Starting a price war erodes margins faster, re-educates consumers about where the price point should be in a category, and immediately destroys value.
