Agency

Despite dire predictions about the pharmaceutical industry’s future, some pharma companies will reinvent themselves, and according to Pharma 2020: From vision to decision, a new report issued by PwC, the industry is on the cusp of a golden era of renewed productivity and prosperity. However, its success is not guaranteed.

During the XIII Annual Latin GRAMMY Awards, Univision Communications Inc. unveiled Generación América, a new empowerment platform dedicated to preserving and sharing the stories of Hispanics in America. Developed in partnership with the Immigrant Archive Project, Generación América is a multifaceted initiative that includes video vignettes and events to highlight stories of individual achievement.

The U.S. Census Bureau reports that the percentage of households headed by older adults has grown significantly over the last half century. The share of householders age 75 and older grew from 6 percent in 1960 to 10 percent in 2012.

Millennials are also the most multicultural American generation. Forty-three percent of Millennials identify as a race or ethnicity other than white as compared to 38 percent of Generation X and 26 percent of Baby Boomers. Nearly one-quarter (21%) of Millennials self-identify as Hispanic and 62 percent of Millennials agree that their cultural or ethnic heritage is an important part of who they are.

It’s the biggest week in Latin music and The Latin Recording Academy proudly announced its official sponsors for the XIII Annual Latin GRAMMY Awards. Celebrating 13 years of partnership, Heineken is back as an official sponsor. In addition, to this long standing sponsor which has turned the red carpet ‘green,’ 7UP, Gucci Timepieces & Jewelry, Delta Air Lines, McDonald’s, L’Oreal Paris, Jack Daniel’s, MetroPCS, and Allstate have also joined in this exclusive list of sponsors. By Lili Gil, Co-founder XL Alliance and Media Contributor

Available at HispanicCMO.com and HispanicPRpro.com

Dieste Inc. announced the departure of its President and Chief Creative Officer, Aldo Quevedo. Paco Olavarrieta, Dieste’s Chief Content Curator since July 2011, will assume the position of Chief Creative Officer of the agency on January 1st.

The study shows that more than half of large brands are now using custom brand videos in their marketing, and when it comes to distribution, most favor “native advertising” approaches where content is visually integrated into the organic site experience, as opposed to running in standard display ad formats. The study also shows that the majority of marketers now prefer choice-based formats over interruptive formats.

One of the most recognized and celebrated video games, played by millions of fans worldwide, Call of Duty, released its highly anticipated sequel this week, Call of Duty: Black Opps II. The game’s lead character is a Latino political activist from Nicaragua named Raul Menendez. The game is one of the world’s most successful entertainment franchises with loyal fans that lined up to purchase the first batch at its midnight launch this week. By Insight Tr3s

VOXXI announced the launch of a new tech channel devoted to educating and providing Latinos with all the cutting-edge technology, social media, and mobile news.

Siempre Mujer magazine unveiled the findings of its 2012 Hispanic Beauty Study, Born into Beauty, which examines Latinas consumer spending habits, product preferences, and the external cultural influences driving her beauty purchase decisions.

d expósito & Partners announced that Leo Olper and Mauricio Galván have joined the Agency as Partners. “They will be adding depth and strength to an already successful team,” says the Agency in its announcement. Mr. Olper has joined the Agency as Partner/Business Development and Integration Officer and Mr. Galván has joined as Partner/Chief Creative Officer.

According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games. Most of the content from these activities was delivered to the TV set in a traditional manner– over broadcast, cable, satellite or telco connection– and a growing amount was delivered by Internet connection. Americans also added another five hours in front of the computer screen using the Internet, or watching video content, and an increasing amount of time using smartphones this quarter.

Americans’ television viewing options continue to grow. First cable, and then satellite services, expanded the amount and variety of content Americans could expect to find in their living rooms. More recently, DVRs, cable- or satellite-provided on-demand programming, along with digitally streamed programming, have allowed Americans to watch what they want, when they want, wherever they like and on whichever device they choose. But how are all of these possibilities really affecting Americans’ overall TV viewing habits? And how are they likely to change in the near future?

Even while marketers have taken strongly to digital advertising, they haven’t abandoned traditional media by any means—TV still takes the largest share of ad dollars in the US, and its percentage of the total isn’t slipping. But with the measurability inherent in online ads, confidence in their efficacy is generally high.

Local market consumer research firm Scarborough formally announced its entrance into the Puerto Rico DMA. Currently in the field utilizing a representative sample, the new service named Scarborough Puerto Rico, will include expansive attitudinal data as well as a comprehensive array of consumer behavior-based measures.

There’s marketing gold in Big Data—nuggets of information buried in customer profiles, social media, campaign results, and third-party lists that can help us better understand, target and ultimately connect with our optimum online audiences. By The Team | Yahoo! Advertising Solutions