Agency

As Halloween draws near, we recognize the holiday’s sister, El Día De Los Muertos (Day of the Dead), which is quickly becoming a celebrated cultural draw among both Hispanic Millennials and non-Hispanic Millennials. In recent years, this cheerful Mexican holiday has formed part of school roster events providing American teens and twenty-somethings a window into our Hispanic culture. By Insight Tr3s

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment.

Univision Communications Inc. unveiled a new brand identity, symbolized by the introduction of a new logo that signifies its growth and transformation, and celebrates the culture of innovation built over the company’s 50-year history.

If traditions of TV viewing from decades past have held in any time period, primetime seems the most likely candidate. But a new GfK paper on trends in primetime use of TV sets reveals that, among the younger generations, much has changed in just the past four years.

Welcome to my new blog series on Univision Insights, “Hispanics and the American Future.”

Let’s begin with a couple of thanks. First, to Univision for hosting this blog series and second to the readers joining me on this journey of contemplation and conversation. By Carlos E. Cortés / Univision PR

Our Restaurant team joined hundreds of operators last week at the 53rd Annual MUFSO (Multi-Unit Foodservice Operators) Conference in Dallas. The event’s tagline “where foodservice leaders meet,” describes just the tip of the iceberg of this much-anticipated event. There was learning, innovation and discovery involved, too. We heard from Brad Taylor, vice president of Customer Marketing at Coke, about how he believes mobile is a critical marketing tool. He singled out the brand’s freestyle initiative – 100 plus flavor drink dispensers found in restaurant locations around the country – as a compelling case study. Firehouse Subs’ Social Media Manager Melissa Simpson shared how programs like “Meet & Eat” and “Dinner with the Founders” have helped increase customer acquisition and retention and develop brand evangelists. By: Peter Filiaci, vice president of Brand Solutions, Univision Communications Inc.

Understanding the Hispanic / Latino identity remains the key to connecting with the Hispanic consumer but this is not as straightforward as it may appear as the Hispanic population is quite diverse. One of the issues that marketers have to take into account is the varying levels of acculturation of Hispanic consumers.
Presented by: Neleen Leslie / Florida State University student

For brands, the ideas of copying and innovation are seen as diametrically opposed, innovation by its very nature is the antithesis to copying. That’s wrong.

Carmen Sepulveda, who in May of this year took the reins of the Public Relations and Social media Department at d expósito & Partners, adds the title of Partner to her role as Chief Communications Officer.

Grupo Gallegos continues to revolutionize the conversation around milk. As part of the campaign for the California Milk Processor Board that inspires people to see life “with the glass half-full,” this multimedia platform developed to appeal to back to school season, reminds parents of the importance of a good night’s sleep for their children and reinforces a special parent-child bonding ritual: a glass of milk and a story before bed.

For sales in 89 categories across five key departments (food, beverages, alcohol, health/beauty and homecare), Nielsen is forecasting spending for November and December, 2012 to reach $98.3 billion. Nielsen expects dollar sales to increase 2.3 percent and unit sales to remain generally flat (0.1%).

The U.S. Census Bureau announced today the establishment of the National Advisory Committee on Racial, Ethnic and Other Populations. The Census Bureau has also named the committee’s members and leadership.