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República announced that its chairman and CEO, Jorge A. Plasencia, has been selected by the Spain – U.S. Chamber of Commerce as the first-ever recipient of the Goya Hispanic Achievement Award. The honor will be presented at a gala dinner on Monday, Oct. 29 at the New York Public Library.

Understanding brand positioning and techniques for effective brand positioning. First some clarification may be needed of what we mean by brand positioning as even within the Marketing industry there is no standard definition. Some people will call it brand architecture, brand essence, brand key/onion/house… call it what you will, what we mean is the process of setting out what a brand promises to and should stand for in the eyes of its target consumer.

Almost 43 million Americans participated in camping last year, according to a new study released by The Outdoor Foundation and sponsored by The Coleman Company, Inc. and KOA Campgrounds. That equates to 14.9 percent of Americans over age six. The findings are part of the 2012 American Camper Report, the leading report tracking participation in camping in the United States.

Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 found that Ocean Spray’s signature “Men in a Cranberry Bog” commercial tops the list of ads that not only resonated with consumers, but also were linked with the brand itself. In fact, consumers were 59 percent more likely to connect that ad with the Ocean Spray brand than the typical brand linkage of a commercial.

The Affordable Care Act of 2010 (ACA) may do more to decrease disparities in access to health care than anything since the Civil Rights Act of 1964. By David R. Morse – President and CEO / New American Dimensions, LLC

Sparked by a combination of high confidence in the economy and significant life events, Hispanic consumers are not only making their mark with major purchases, but are also strongly engaged in online and mobile activity, according to the Interactive Advertising Bureau’s (IAB) “Digital Hispanic Consumer” report, based on data from BIGinsight™. The findings point to considerable opportunities for marketers to reach this valuable audience through digital advertising channels.

Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year. Social media giant, Facebook (#69), enters the report after making headlines as the third largest IPO in US history, and Google (#4) experienced a 26% increase in brand value over the last year, exceeding rival Microsoft’s (#5) brand value for the first time in the history of Interbrand’s report.

When it comes to retail, no channel has more than convenience – and the U.S. convenience industry remains on a roll. More than 8,100 convenience stores (C-stores) have been added nationwide since 2005, bringing the total to 148,764. In fact, there are more C-stores than warehouse clubs, supercenters, dollar stores, supermarkets and drug stores combined.

Univision Networks’ primary audience is and will continue to be Spanish-speaking U.S. Hispanics, but president Cesar Conde said he sees the general English-language non-Hispanic audience as a growth opportunity for the company. By: Andrea Morabito (Broadcasting & Cable)

Fernando Gómez, an art director/copywriter who joined d expósito & Partners, LLC as Associate Creative Director in the summer of 2011, has been promoted to Creative Director of the company.