Sparked by a combination of high confidence in the economy and significant life events, Hispanic consumers are not only making their mark with major purchases, but are also strongly engaged in online and mobile activity, according to the Interactive Advertising Bureau’s (IAB) “Digital Hispanic Consumer” report, based on data from BIGinsight™. The findings point to considerable opportunities for marketers to reach this valuable audience through digital advertising channels.
Agency
Best Global Brands 2012
Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year. Social media giant, Facebook (#69), enters the report after making headlines as the third largest IPO in US history, and Google (#4) experienced a 26% increase in brand value over the last year, exceeding rival Microsoft’s (#5) brand value for the first time in the history of Interbrand’s report.
Promotions, Innovation Key to continued Convenience Store Success. [REPORT]
When it comes to retail, no channel has more than convenience – and the U.S. convenience industry remains on a roll. More than 8,100 convenience stores (C-stores) have been added nationwide since 2005, bringing the total to 148,764. In fact, there are more C-stores than warehouse clubs, supercenters, dollar stores, supermarkets and drug stores combined.
Hispanic TV Summit: Univision’s Conde Sees Growth Opportunity in English-Language Audience.
Univision Networks’ primary audience is and will continue to be Spanish-speaking U.S. Hispanics, but president Cesar Conde said he sees the general English-language non-Hispanic audience as a growth opportunity for the company. By: Andrea Morabito (Broadcasting & Cable)
Gómez named Creative Director at d expósito & Partners, LLC.
Fernando Gómez, an art director/copywriter who joined d expósito & Partners, LLC as Associate Creative Director in the summer of 2011, has been promoted to Creative Director of the company.
Majority of Hispanic College Graduates are Highly Disciplined in Financial Planning Habits.
According to new research announced by Northwestern Mutual, the majority of U.S. Hispanic college graduates (62 percent) consider themselves to be “highly disciplined” or “disciplined” when it comes to their financial planning habits.
Hispanic Influence since La Vida Loca.
While some may point to the 2000 Census as the tipping point that brought Hispanics to the forefront of the American consciousness, I’d like to think it was Ricky Martin’s show-stopping performance at the 1999 Grammys and his subsequent #1 hit La Vida Loca that actually first made Hispanics appealing to Americans and proved to Hispanics that they no longer needed to be a silent minority. BY Angela Rodriguez, Director of Strategic Insights at Alma
Customer dynamics redefined: the new ConversionModel.
Pinpointing how to win a greater share of a customer’s spending in an increasingly crowded and dynamic marketplace has been made easier for brands around the world as TNS unveils a re-engineered version of its market-leading solution ConversionModel.
Marketers point to increasing importance of content marketing – – – yet most lack strategy.
Outbrain, in partnership with Econsultancy,released an in-depth study on content marketing that looks in detail at the strategies, objectives and challenges involved in the fast-growing field.
The FAM Study: Nearly 90% of Latinos identify ‘Famillia’ as core to their identity. [INSIGHT]
As part of the network’s recently unveiled rebranding campaign, “The Power of T,” Telemundo Media announced the findings of The FAM Study (Familia Americana Moderna), a new study of the U.S. Latino population designed to explore the evolution of the Latino family and its impact on television viewing habits and family influence on purchase decisions in key categories.
The Vidal Partnership recognized at the IAB 2012 MIXX Awards.
During the Interactive Advertising Bureau’s (IAB) international MIXX Awards 2012 ceremony, The Vidal Partnership (TVP) obtained recognition for its advertising achievements in the Multicultural Category. TVP took the silver and bronze for campaigns it has produced for its clients: Heineken “Keep it Legendary” and for Zyrtec “Love the Air”. The MIXX Awards recognize outstanding work by companies in media communications, agencies, and the business community in the realm of online advertising, with an emphasis on creativity and its impact on advertising through digital means.
AHAA announces its Annual Conference April 29-May 1, 2013 in Miami Beach.
Next spring, the cool place to be is Miami Beach, at the AHAA Annual Conference from April 29 to May 1, 2013 at the Eden Roc Renaissance Hotel. With a retooled format and a hip theme, AHAA’s conference will feature those inspirational trendsetters that influence our world and create the cultural connections with all Americans in art, music, food, entertainment, fashion, politics, technology and so much more. With Latinos driving much of America’s evolving culture, the AHAA conference explores the connections to our work as marketers and how our cross-disciplinary approach is impacted by the world we live in.
