Agency

Lopez Negrete Communications, Inc. won the Mosaic Award in the “Multiethnic Ad Campaign” category for its “Vida 23: Sabor a Otro Nivel” featuring Pitbull. The campaign launched in 2011 for one of the agency’s largest clients, Dr Pepper Snapple Group.

Global media and entertainment CEOs are optimistic about the digital future and expect digital revenue will be a rapidly increasing percentage of overall revenue for companies, according to Ernst & Young’s latest CEO study Opportunity and optimism: How CEOs are embracing digital growth. The report reveals that approximately half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.

As the multicultural market continues to grow, 87 percent of marketers are either increasing or maintaining spending on all multicultural media compared to last year, according to an ANA (Association of National Advertisers) member survey. Additionally, 84 percent of multicultural marketers are growing or maintaining budgets specifically for newer media platforms.

Latinos are the fastest-growing and second largest populace in the United States. According to projections from the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, more than 12.2 million Latino voters are expected to cast ballots on Election Day, an increase of 26% from 2008. By Insight Tr3s

As the 2012 election cycle approaches its peak of activity across all campaign levels and as the market for election advertising is estimated to top $10 billion, the Interactive Advertising Bureau (IAB) released timely findings from the “Elections 2012 and Political Ad Spend Survey,” conducted in collaboration with Campaigns & Elections Magazine. The results show an increase in political ad spending across digital platforms, while also revealing political consultants’ appetite for more precise measurement and analytics tools.

el Jimador launched a Lucha Libre-themed Facebook campaign featuring Jimi “el Jimador” luchador as a vehicle to share the brand’s story and convey its unique personality and attributes. Jimi is a jimador by day (an agave harvester) and a luchador by night, (a Mexican masked wrestler).

Starting October 1, the campaign ” Positive Mix” promises to deliver a series of unique VIP music experiences to consumers who engage and participate with the brand in-store, online and in-market. ” Music has been key for Honey Bunches of Oats to successfully form an emotional connection with our Latina consumer and ignite her ‘ chispa’ or ‘ spark’!

The Port Authority of New York and New Jersey has selected Young & Rubicam Group to help it develop marketing and communications strategies, according to an award notice, reported by PRWeekUS. Young & Rubicam won the contract following a competitive RFP process.

Terra announces its partnership with NY Advertising Week and presents valuable sessions that will provide insight on multicultural marketing practices from industry experts.

ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013, reaching US$525 billion by the end of the year. As has been the case since the economic downturn began in 2007, this growth will be led by developing markets, which we forecast to grow by 8% on average in 2013. We expect Central & Eastern Europe to bounce back after a tough 2012 with 7.4% growth in 2013, while Asia Pacific (excluding Japan) grows by 8.2%, and Latin America grows by 10.1%.

Global ad spend rose to $139 billion USD in Q2 2012, a moderate 2.4 percent gain over Q2 2011, according to Nielsen’s quarterly Global AdView Pulse report. In a continuing trend, emerging markets saw the most significant increases. The Middle East and Africa grew 19.6 percent compared to Q2 2011, and Latin America saw advertisers increase their spend 4.9 percent.

US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.