Agency

The Hispanic Public Relations Association (HPRA) will honor Hispanic industry leaders and recognize the best in Hispanic public relations campaigns at its 28th Annual PRemio Awards and Scholarships Gala to be held Thursday, October 4, 2012 at Cicada in the historic art-deco Oviatt building in Los Angeles. The evening will be hosted by Diana Alvear, “NBC News” correspondent.

Dial Global and National Latino Broadcasting (NLB) announced a partnership to provide a wide array of programming aimed at Hispanics across the country. Beginning in October, NLB’s two 24/7 radio formats, Cristina Radio and En Vivo, will be distributed to radio stations nationwide by Dial Global.

Veteran US Hispanic sales, marketing, media and research executive Arthur Rockwell has departed Geoscape where he was VP of Sales and has been named President & CEO of Precise Engagement, LLC, an engagement marketing firm.

Univision Enterprises, a division of Univision Communications Inc., announced an exclusive global agreement to license an array of consumers products branded with the name and image of the late Cuban “Queen of Salsa” Celia Cruz.

In a recent Nielsen global study, all forms of paid advertising—TV, print, digital, radio—showed a gap in the “trust factor,” with a majority of respondents reporting that they don’t trust each type much or at all. Conversely, and not surprisingly, “recommendations from people I know” scored highest on trust, with 92 percent of consumers trusting this source completely or somewhat. Owned media, such as brand websites, scored higher than paid advertising but lower than social recommendations. Yet advertising as a medium continues to thrive, with ad dollars on the rise globally and in many markets around the world.

Time Warner Cable (TWC) announced the appointment of La Comunidad, a global independent agency, as its new Multicultural agency of record after a competitive review that included a short list of creative agencies. Leading review process was Accenture, whose mission was to scout all the offerings in the market to ensure that Time Warner Cable retained the best-in-class marketing partners.

Kyocera has assigned US Hispanic and Latin American marketing and advertising responsibilities to Coconut Grove, FL based MARCA.

Whether we call them Generation Y, Generation “C” (for Connected) or Millennials, there’s no doubt that Americans ages 13-34 hold tremendous potential for marketers. But advertisers should take care when reaching out to these consumers. New research from Nielsen shows that males and females in this age demographic are drawn to very different types of TV ads.

Many different aspects make Hispanics uniquely targetable. According to David Miller Gomez-Giron, associate marketing director of Procter & Gamble, the Hispanic market is almost like a developing country inside the United States. Gomez-Giron said “We are in a time where the importance of Hispanic consumers has turned the tables. Today Hispanics are often the design target, meaning that an initiative is designed to delight this consumer first”. Alejandra Guacaneme / FSU Student

RushCard, one of the first prepaid Visa cards, has selected d expósito & Partners to spearhead advertising efforts targeting the Hispanic market. d expósito & Partners, the New American Agency, has created a multi-platform Hispanic advertising campaign for the Dynasty Prepaid Visa RushCard featuring baseball star Alex Rodriguez. The campaign makes its debut this week on Hispanic television networks with the launch of the first Spanish-language commercial for RushCard.

First, we’re ranked among the world’s happiest. Now, we say we’re “satisfied with our standard of living.” Can someone please explain what in the world is going on?

The median income of American households decreased by as much in the two years after the official end of the Great Recession as it did during the recession itself. The latest estimates from the Census Bureau show that the median income for U.S. households in 2011 was $50,054.1 In 2009, the year the Great Recession ended,2 the median income of U.S. households had been $52,195 (in 2011 dollars). Thus, in the two years since the end of the recession, median household income has fallen by 4.1%.

Effie Worldwide has announced their call for entries for the 2013 North American Effie Awards. Effie Worldwide honors marketing ideas that work, and since 1968, winning an Effie Award has become a global symbol of achievement.