Agency

RushCard, one of the first prepaid Visa cards, has selected d expósito & Partners to spearhead advertising efforts targeting the Hispanic market. d expósito & Partners, the New American Agency, has created a multi-platform Hispanic advertising campaign for the Dynasty Prepaid Visa RushCard featuring baseball star Alex Rodriguez. The campaign makes its debut this week on Hispanic television networks with the launch of the first Spanish-language commercial for RushCard.

Whether we call them Generation Y, Generation “C” (for Connected) or Millennials, there’s no doubt that Americans ages 13-34 hold tremendous potential for marketers. But advertisers should take care when reaching out to these consumers. New research from Nielsen shows that males and females in this age demographic are drawn to very different types of TV ads.

First, we’re ranked among the world’s happiest. Now, we say we’re “satisfied with our standard of living.” Can someone please explain what in the world is going on?

The bilingual spots feature Tide VIVID White + Bright and Boost and are part of a broader bilingual campaign that includes other advertising vehicles such as iMedia, broadband and social media. The spot for the Spanish TV networks started airing on August 14 and the spot for English stations will air during the first weekend of Hispanic Heritage Month, September 15 – 17.

Effie Worldwide has announced their call for entries for the 2013 North American Effie Awards. Effie Worldwide honors marketing ideas that work, and since 1968, winning an Effie Award has become a global symbol of achievement.

As high unemployment persists and the global economic recovery remains halting and uneven, the “resume tsunami” appears to have been reduced to a “resume riptide.”

The median income of American households decreased by as much in the two years after the official end of the Great Recession as it did during the recession itself. The latest estimates from the Census Bureau show that the median income for U.S. households in 2011 was $50,054.1 In 2009, the year the Great Recession ended,2 the median income of U.S. households had been $52,195 (in 2011 dollars). Thus, in the two years since the end of the recession, median household income has fallen by 4.1%.

Last year’s Tr3s Millennial study revealed that when it comes to style, Hispanic Millennials want to be “unique, but not a freak.” They aim to stand out and be original — without being seen as weird. So how do they make their choices about how to dress? By Insight Tr3s

Do attitudes towards Latino culture change depending on the language preference of Hispanics? This is a question that has importance to marketers and service providers. If cultural attitudes differ for those who prefer to speak English and those who prefer to speak Spanish then one can conclude that language preference is also an indicator of how close one is to one’s own culture. If on the contrary, cultural attitudes do not differ or differ to a small extent between English and Spanish preferred Latinos, then one can conclude that the overall Latino culture persists regardless of current language preference. By Felipe Korzenny, Ph.D.

Results of the first-ever PNC Hispanic Business Owners Outlook, which sought business insights from America’s largest and fastest-growing ethnic group, also found that most of these owners often employ family members, but not their family’s financial resources, in their operations.

Ole Avocado is celebrating National Guacamole Day on September 16 by giving guacamole enthusiasts a chance to win H-E-B gift cards, branded items and a guacamole mashing kit throughout the month.

The percentage of Americans who say they are in the lower-middle or lower class has risen from a quarter of the adult population to about a third in the past four years, according to a national survey of 2,508 adults by the Pew Research Center.