The idea of reference groups is true for all ethnic groups and in the case of Hispanic consumers; it is not as simple as it may first appear. Stereotypical perceptions of Hispanics often times lead marketers to make faulty assumptions about correct reference groups for this cultural group. By Neelen Leslie – Doctoral Student / Center for Hispanic Marketing Communication – Florida State University
Agency
2012-2016: U.S. COMMUNICATIONS INDUSTRY SPENDING [INSIGHT]
Spending within the U.S. Communications Industry will increase 5.2% in 2012 to reach $1.189 trillion as consumers and businesses increasingly embrace digital technology and return to spending levels not seen since before the recent worldwide economic downturn, according to the 2012 Forecast released by Veronis Suhler Stevenson (VSS).
Lopez Negrete Communications appoints New Chief Creative Officer.
Lopez Negrete Communications has appointed executive creative director Fernando Osuna, a highly awarded advertising veteran, as its new chief creative officer. Agency co-founder Alex López Negrete has held this post since the agency’s inception. Alex will remain president and CEO, focusing his energy on the continued evolution and growth of the agency and its affiliate companies.
Media CEOs look to Smartphones & Tablets for Digital Growth.
Ernst & Young surveyed CEOs from global entertainment and media companies for a September 2012 study on digital growth and found that while social media has a solid position within these companies, many CEOs are more bullish on mobile and tablets for future growth.
The 2012 Latin Grammy Street Parties celebrate with multi-city tour.
The Latin Recording Academy, Eventus and Univision announce the schedule and talent roster for the upcoming 2012 Latin GRAMMY Street Parties, celebrating its 10th year.
Pets aren’t Just Animals – They are Members of the Family.
Americans have always had interesting relationships with their pets – whether those pets are cats, dogs, parakeets or something else entirely. The pet industry is thriving, and for good reason: three in five Americans (60%) have a pet. Those in the West (68%), Generation Xers (66%), Hispanics (68%) and those with a household income of $75,000 or more (66% $75,000-99,999 / 68% $100,000+) are the groups most likely to be pet owners.
Knowing your Healthcare Consumers in the Hispanic Community.
Last week, the Consumer Healthcare Products Association (CHPA) held its annual Market Exchange, bringing together executives in the industry for two days of face-to-face meetings and relationship building. I was invited to participate on the “Path to Purchase” panel along with Jennifer Moyer, vice president of Marketing at Insights Pharmaceuticals; Larry Levin, executive vice president of Consumer Insights at SymphonyIRI; Mike Merna, director of Shopper Marketing at Pfizer; and Audrey Siegel, director of Client Services at TargetCast. By: Liz Sanderson, Vice President, Brand Solutions at Univision Communications Inc.
El Hage named Sr VP Director of Strategic Planning at Casanova Pendrill
Ingrid Otero-Smart, President/CEO of Casanova Pendrill announced the addition of Simon El Hage to its leadership team as Senior Vice President, Director of Strategic Planning.
Maldonado named Partner at d expósito & Partners, LLC
Louis Maldonado, who as Managing Director has been leading and overseeing the AARP and ConAgra accounts at d expósito & Partners, LLC, has been named a Partner of the company.
Da Silva hired as Managing Director of Grupo Gallegos.
Grupo Gallegos announced the hiring of Joe Da Silva to the agency’s first-ever position of Managing Director, effective October 1, 2012.
The Economic Divide: How Consumer Behavior Differs Across the Economic Spectrum [REPORT]
Lower-income households represent a high growth opportunity sector for retailers and manufacturers. Over the next ten years, more people will move into the lower-income group, which is expected to grow twice as fast as total households. Over the next ten years, the total number of households in the U.S. is expected to grow by eight percent; however, households closer to the poverty level will grow twice as fast, at 17 percent. To better understand consumers across the economic spectrum, Nielsen conducted an analysis of media usage and purchasing behaviors. Results revealed dramatic differences in the media consumption patterns and delivery platforms across income levels. The same differential was found in CPG shopping behavior, alongside notable similarities in some categories. Available on HispanicCMO.com
African-Americans Still Vital and Growing in the U.S [REPORT]
As the largest racial minority group in the United States, the influence of African-Americans on the nation’s culture is pervasive_. With a collective buying power estimated to reach $1.1 trillion by 2015, Black consumers remain at the forefront of social trends and media consumption, according to the new African-Americans: Still Vital, Still Growing 2012 Report-the second installment to The State of the African-American Consumer Report released last year, a collaboration with Nielsen and the National Newspaper Publishers Association (NNPA). Available on HispanicCMO.com
Coffee Drinking habits of Hispanic-Americans.
The National Coffee Association finds that Hispanic-Americans drink significantly more coffee than their non-Hispanic neighbors.
Retails forecast +4.5% in 2012 Sales.
Following a better-than-expected back-to-school season, retailers are optimistic for year-end retail sales. According to a new survey from BDO USA, LLP, retail CFOs expect a 4.5 percent increase in total 2012 sales. While the forecast shows improving confidence when compared to sales projections for 2011 (+3 percent) and 2010 (+2 percent), retailers have been relatively guarded in year-end expectations. In 2011, total retail sales exceeded expectations and increased 7.3 percent, according to the Commerce Department.
