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Understanding Mexico’s evolving consumers article, Mexican consumers resist trading down to new brands but like them when they do, Retail & Consumer Goods

Florida International University’s School of Journalism and Mass Communication announced its selection of panelists for “Hispanics and the Media: The Emerging Power Conference” on Oct. 18 at the university’s Biscayne Bay Campus.

Broadcasting & Cable and Multichannel News have announced that Jose Diaz Balart will be the 2012 recipient of their time-honored and distinguished award for Outstanding Achievement in Hispanic Television. This recognition will be presented to the acclaimed nightly news anchor of Noticiero Telemundo and Telemundo’s Sunday morning program, Enfoque, during the Awards Luncheon at the Tenth Annual Hispanic Television Summit, to be held at the Marriott Marquis Hotel in Times Square of New York City on Wednesday, October 3, 2012.

Univision Communications announced a new media planning and buying initiative that empowers its advertisers to execute interactive video ads across all devices. Base Media Plus allows television advertisers to run ads on TV, desktops, smartphones, and tablets all with just a single media buy.

The U.S. Census Bureau released its first-ever mobile application, “America’s Economy,” which will provide constantly updated statistics on the U.S. economy, including monthly economic indicators, trends, along with a schedule of upcoming announcements.

Luminar, a “big data” analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, announced its launch. Luminar helps clients identify predictable models of consumers’ behavior to allow companies to reach, upsell and retain Latino consumers more effectively.

VOXXI announced that it will incorporate the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 license to allow anyone including: media organizations, nonprofits, bloggers and any traditional or new media outlet to leverage VOXXI’s high-quality content, analysis and commentary to further their coverage of key issues.

Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

EthniFacts LLC has named Guy Garcia to the newly created position of President, New Mainstream Initiatives. The creation of this unit and addition of Garcia as a Partner and Officer in the company accelerates EthniFacts’ ascendency to thought leadership in the consumer marketplace with paradigms that more accurately reflect the complex and fast-shifting consumer and civic culture in the U.S.

The advertising industry has long been considered a leading indicator for consumer spending and confidence. At the beginning of the current recession in Q4 2008, less than a quarter of agencies polled in the STRATA Survey saw an increase in ad spending. Today, that number stands at more than half. Despite the high unemployment rate in the U.S., 94% of ad agencies are planning to either increase staff or hold their current levels.