Agency

Marketers buying print or TV ads are often stuck with the same creative for the entire campaign lifecycle, even if periodic brand-health metrics show low favorability toward the campaign or poor ad recall.

The United States is a consumer-driven market in which race and ethnicity are blended into consumers’ buying habits and behaviors. By Angie (Yen-chun) Chen – Student – Center for Hispanic Marketing Communication Florida State University

Lopez Negrete Communications has announced a reinvention in its brand leadership structure with the additions of Sandra Alfaro-Rodriguez and Julio Arrieta to the newly created posts, managing director, brand leadership.

Katz 360, the digital sales arm of the Katz Media Group, and Univision Radio National Sales, the Hispanic radio sales division of Katz, announced the launch of a new online audio platform, Unidos Digital Network.

A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism. But the evidence also shows that technology companies are strengthening their grip on who profits, according to the 2012 State of the News Media report by Pew Research Center’s Project for Excellence in Journalism. View Report Here.

SPEAKING two languages rather than just one has obvious practical benefits in an increasingly globalized world. But in recent years, scientists have begun to show that the advantages of bilingualism are even more fundamental than being able to converse with a wider range of people. Being bilingual, it turns out, makes you smarter. It can have a profound effect on your brain, improving cognitive skills not related to language and even shielding against dementia in old age.

Leave it to that urban legend among Latin immigrants in the U.S.–especially those from Mexico–that Coke bottled in Mexico is better than the one bottled in the U.S.
By Manny Gonzalez

Available on HispanicCMO.com

If there’s supposed to be a stigma attached to living with mom and dad through one’s late twenties or early thirties, today’s “boomerang generation” didn’t get that memo. Among the three-in-ten young adults ages 25 to 34 (29%) who’ve been in that situation during the rough economy of recent years, large majorities say they’re satisfied with their living arrangements (78%) and upbeat about their future finances (77%). DOWNLOAD Report Here.

Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be difficult to achieve.

Bromley announced the appointment of Mary D. Padilla as its Public Relations Director. Padilla will develop and implement the agency’s overall strategic public relations programs, including overseeing the departmental planning, revenue growth, profitability, quality of work, client relations and strategic development.