Agency
BeautifulBeast celebrates its First Anniversary
Just a year ago, the agency was born with a very clear vision: Aiming for the perfect balance between strategy and beautiful ideas and the mastery of the Beast that Big Data can represent.
3 Things to know about consumer spending
Despite a global pandemic and record inflation, consumers have defied expectations and continued to spend. At NRF 2023: Retail’s Big Show, NRF’s head of research Mark Mathews and Jonathan Silver, CEO and founder of Affinity Solutions, discussed the forces that are propelling consumers to spend.
Marta Gerdes passes ……
Marta Gerdes recently passed, a veteran Hispanic & Multicultural marketing executive. Ms. Gerdes was a well known and beloved executive with ties to many in our industry. She was recently VP Marketing at Tampico Beverages Inc. and Chief Brand Officer, Latin America at McDonald’s and serve in many other capacities in our industry.
ROYAL PRESTIGE appoints DDB and PHD as global agencies
Royal Prestige, headquartered in Wisconsin, has assigned its creative and media business to DDB and PHD following a pitch in late 2022, coordinated by the consultancy Think Catalyst and led by Riccardo Ferraris, CEO and Vivek Kuchibhotla, Programs Director.
53 % of Companies Removed College Degree Requirements For Jobs in Past Year
Intelligent.com has published a recent survey report that examines the continued practice of eliminating degree requirements on job postings and the rationale behind it. The report also explores the value of experience versus education when evaluating candidates. Researchers collected feedback from 1,000 hiring managers across the United States.
TIEMPO celebrates 40th Anniversary
“Tiempo,” the Emmy® Award-winning public affairs program dedicated to issues of interest to the Hispanic community in the New York metropolitan area, is celebrating its 40th on-air anniversary.
Most States Had Lower Official Poverty Rates in 2019-2021 Than a Decade Earlier
Most states had lower average official poverty rates in 2019-2021 than a decade earlier, according to recent U.S. Census Bureau estimates released in January, during National Poverty in America Awareness Month.
Has Strategic Planning changed for agencies? [WHITE PAPER]
In 1974, JWT London published a white paper regarding the essence of Strategic Planning, In the light that the upcoming 2023 Hispanic Marketing Council Strategic Planning competition is asking for entries. We have included access to the 1974 JWT London paper.
THE 2023 HMC STRATEGIC EXCELLENCE AWARDS KICK OFF WITH A CALL FOR ENTRIES AND A JURY OF DIVERSE INDUSTRY LEADERS
The Hispanic Marketing Council (HMC) continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity.
Can Marketing Experimentation Become Your Superpower?
A unified, companywide approach to experimentation can generate sustained business growth.
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
Republica Havas promotes Managing Directors
Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director.
The 2030 Forecast [REPORT]
Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast into a fool’s errand.
Why is Everyone Talking about Zero-party Data?
Zero-party data refers to information that a company collects from customers through voluntary and explicit means, such as surveys, sign-up forms, or preferences centers. This type of data is particularly valuable for brands as it is provided by the customers themselves, making it more accurate and reliable than third-party data.
Media Comparisons Study 2023
The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement.
U.S. Recession Unlikely and Expects Slight Growth in 2023
A recession is unlikely and the economy is expected to see slight growth in 2023 as consumers continue to cope with inflation and high interest rates, National Retail Federation Chief Economist Jack Kleinhenzy.
The Hispanic Marketing Council 2023 Annual Summit Returns in Person to New York City April 26-27, 2023
The HMC Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise, is back in person in New York City on April 26 to 27. This day-and-a-half conference packs a powerful agenda aimed at arming brands with data-driven insights, research & strategies to help them connect authentically with the Hispanic market.
More Adults Earning College Degrees
Lumina Foundation released an updated A Stronger Nation, the foundation's online tool for tracking the share of working-age adults with degrees or other credentials of value. The national post-high school education rate among adults 25 to 64 years old reached 53.7 percent in 2021, an increase of nearly 2 percentage points since 2019 when the percentage was 51.9.
Training NextGen BIPOC Youth for STEAM Careers Can Close the Wealth Gap [PODCAST]
On this episode of The New Mainstream podcast, Dr. Hassan Brown, founder of Career Catalyst, talks about his journey into ed tech and the importance of training the next generation of BIPOC youth for STEAM careers.
HPRA Miami 2023-25 Board of Directors Announced
The Hispanic Public Relations Association (HPRA) Miami Chapter announced its board of directors for the 2023-2025 term with a renewed commitment to serving as the premier organization for public relations professionals in South Florida.
