The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language. Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.
Public Relations
Hispanic Public Relations Association’s Miami Chapter Reveals 2022-23 Board of Directors
The Hispanic Public Relations Association (HPRA) Miami Chapter announced its new Board of Directors today. The organization for Hispanic public relations practitioners announced that Daniela Martucci of DMH Americas will serve as president of the HPRA Miami Chapter for its 2022-2023 term.
Rosemary Mercedes named SVP Communications at BBC Americas
BBC Studios has appointed Rosemary Mercedes as senior vice president, communications, Americas. Effective immediately, she reports to BBC Studios SVP Global Communications Gavin Dawson, and is based in New York.
Edelman names Valdes U.S. Head of Edelman Data and Intelligence
Edelman has named Anita Valdes U.S. head of Edelman Data and Intelligence (Edelman DXI). Reporting to Yannis Kotziagkiaouridis, global chief data and AI officer, Valdes will lead the cross-disciplinary Edelman DXI U.S. team and oversee data strategies for the firm’s largest and fastest-growing U.S. clients.
Rodriguez named Communications Coordinator at NALAC
The National Association of Latino Arts and Cultures (NALAC) announces the hiring of Penny Rodriguez as the organization’s new Communications Coordinator. The position will execute the coordination and implementation of strategic communications for NALAC’s professional development, grantmaking programs and advocacy work nationwide.
Chief Communications Officer Leadership Vision 2022 [REPORT]
What are the top CCO challenges, trends, priorities and key actions for 2022?
Gonçalves named Chief Strategy Officer at Republica Havas
Republica Havas announced that Catarina Gonçalves has joined its executive team as Chief Strategy Officer, effective immediately.
2022 Trust Barometer [REPORT]
The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce reskilling and addressing racial injustice.
Chemistry CULTURA launches
Pinta announced the completion of its sale to Chemistry. As part of the merger, Pinta has rebranded to its new name Chemistry Cultura.
Latino civil rights organization drops ‘Latinx’ from official communication
You lost me at “LATINX”
It sounds cool and shows inclusion, but does it resonate with the community?
Digital keeps changing the game in communications, in ways that go far beyond the obvious [REPORT]
Even now, after digital media and technology have permeated businesses at every level, they continue to create fundamentally new challenges in the crisis and risk management field. Edelman’s 2021 Connected Crisis Study sheds new light on how significant this shift has become, and how far companies still have to go, to adapt.
INDUSTRY SPOTLIGHT: Angela Sustaita-Ruiz / Digital & Cultural PR and Marketing Strategist/Co-Founder Brilla Media
In our “Industry Spotlight Series“, we are highlighting Angela Sustaita-Ruiz / Digital & Cultural PR and Marketing Strategist / Co-Founder Brilla Media. We will continue to highlight our great industry executives in this series, asking them key questions about the business. Enjoy.
B2B vs. B2C—defining the difference and adjusting marketing accordingly
Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.
Public Relations Calendar 2022
You need to organize and communicate your public relations activities and events.
10 Key Differences between B2B and B2C Digital Marketing
There are different types of digital marketing, but in this article, we are going to dig the ground for exploring the fundamental differences between the two major types of digital marketing, i.e., B2B and B2C.
Hernandez-Blades named SVP of Marketing and Communications at SAIC
Science Applications International Corp. announced that Catherine Hernandez-Blades has joined the company as senior vice president of marketing and communications.
New Diversity Action Alliance Analysis Finds Only 21% of PR Professionals Are Racially or Ethnically Diverse [REPORT]
The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse. Furthermore, of the total employee sample, 22% of employees were promoted in 2019. Of that 22%, less than a fifth of those promoted were racially/ethnically diverse.
Mission Impossible? Fewer Than 8 Percent of Pitches Become Stories
Propel’s survey of some 1.2 million pitches sent during the past 12 months pegs the 8 percent mark to pitches from a trio of top PR agencies. So, these top performers are achieving success about 8 percent of the time. The success rate for pitches from all media relations pros is “likely much lower,” a Propel executive tells us.
Checo Joins BODEN
PR Industry veteran Andy Checo has ended his six-year stint at Havas FORMULATIN and joined Miami-based BODEN .
Does Your Agency Really Need PR?
Have you considered using a PR firm to boost your agency’s profile and generate interest from potential clients? When does a creative shop genuinely need to hire a full-time PR staffer or firm? When do they not? Understanding the difference can help your agency capitalize on its opportunities and avoid misspent resources. By Mark Duval – The Duval Partnership
