Public Relations

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.

sociedAD announced that it has been named partner for the Cancer Research Institute (CRI). CRI, a non-profit organization spearheading transformative investigations to cure cancer by harnessing the power of the immune system, has selected the agency to kick-off the first ever in-language resource hub and Virtual Immunotherapy Patient Summit for the Hispanic community during this critical moment in science and research.  

To create awareness during April, National Child Abuse Prevention Month, Amigos For Kids, a nonprofit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, is launching a new nationwide campaign titled “Victims.” The goal of the campaign is to help raise awareness of the impact child abuse and neglect can have on children and their communities.

Univision announced the appointment of Beatriz Pedrosa-Guanche as Senior Vice President, Corporate Communications based in Miami.

There’s no doubt 2020 was a remarkable year – in the literal sense rather than the positive. Individuals, businesses, brands, governments and society have been tested like never before, and it is clear that the upheaval we saw early in the year is set to continue well into 2021.

Santa Cruz Communications (SCC), Inc. a woman-owned public relations agency, is turning 20. Founded on February 15, 2001, in Miami

The Hispanic Public Relations Association (HPRA) announced that Sonia V. Diaz of Balsera Communications will serve as president of the HPRA Executive Board for its 2021-2022 term. Diaz, who has been part of the organization for seven years, previously served as president of HPRA’s Miami chapter from 2014-2016. Jaime Rojas of Los Angeles-based Rojas Communications Group will serve as president-elect for 2022.

Republica Havas announced the expansion of its capabilities and services with the launch of Havas House, a global custom media, content, and publishing division. Based in Miami, Florida, and led by seasoned media executive Marisa Beazel as president, Havas House will work with brands worldwide and will also collaborate with Havas network agencies and their clients in the specialized area of custom owned media and content.

The terms Hispanics in the United States use to describe themselves can provide a direct look at how they view their identity and how the strength of immigrant ties influences the ways they see themselves.

The Hispanic Public Relations Association (HPRA) announces the launch of its newest chapter, HPRA Texas.

Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together hundreds of industry professionals. This award is the highest accolade in the communications profession and recognizes professionals who have transformed the industry and who serve as a source of inspiration to the next generation of PR leaders.

Business must now decide how to manage three intertwined issues: Covid-19 and the ensuing economic downturn; the necessity of action on diversity, equality, and inclusion; and the election, which is prompting deep partisan divides.

Marketing firm Pinta will support Dr. Seuss Enterprises within the Latinx market in the U.S. with a robust program inclusive of advertising, digital, influencer and PR. The expansion within the Latinx market is the latest move by Dr. Seuss Enterprises, as they continue to recognize the significance of reaching these consumers, while furthering its presence on a global scale.  

Carla Santiago has been appointed General Manager of Edelman Miami effective September 1st.

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community.  by Kimberly Aldunate

Learn from 2020 PRWeek Hall of Femme recipient Natalie Boden, founder and president of BODEN, about the power of PR and how brands can build trust, reputation and drive market growth in 2020.

It’s Asian American Pacific Heritage Month, and despite the current crisis, Asian Americans have much to celebrate. For years, this fast-growing, highly diverse multicultural group has been largely ignored by marketers, for reasons varying from “too many diverse subcultures” to “too many different languages” to “the general market advertising will reach them.” We’re seeing that now, more than ever before, Asian Americans are a galvanized group (the fastest-growing multicultural group in the U.S. with a buying power of $1.2 trillion), presenting more opportunities for brands to build trust and an emotional connection with them.

It was nearly eight weeks ago when Golin announced we would begin working from home and it’s hard to believe how far my reality has shifted since then. It was a gradual process. At first, I continued visiting client offices, I set up a home office that best worked around my sons’ schedules and I pulled my oldest from school. Then it hit stronger; I stopped seeing friends and engaging in social activities. I could no longer see family and neighbors had to stay a wave away. Inevitably, my life inside the walls of my home became my entire world – my sanctuary, school, gym, office and so much more.  By Cristina Verdeja Zaldívar – GOLIN / Director

She dreamed of becoming a librarian.  As a child, Natalie Boden would spend hours organizing books on her shelves. She even developed her own card catalog filing system.  The Honduran native today is the founder and President of BODEN, a public relations and social media agency which counts McDonald’s, Target and UnitedHealthcare among its clients.  By Court Stroud

The Hispanic Public Relations Association (HPRA) announced today an impactful change to its national board of directors