Media

According to research led by a marketing professor at the University of Utah’s David Eccles School of Business, film studios might be better served with more targeted advertising that takes into account the movie-going habits of different communities, as well as how those communities respond to paid advertising and movie-review blogs.

Consumer use of user-generated online reviews has become critical to the automotive sector, according to a new eMarketer report, “Automotive Consumer Reviews: Social and Mobile Change the Car-Buying Game.” As trust in this content solidifies and technology enables more shoppers to contribute car-buying opinions, users reviews are becoming among the most influential type of review, rivaling once-dominant professional reviews.

On Thursday, May 2, CNN en Español and CNN Latino unveiled its programming for the next year at the cocktail upfront reception held at the boutique hotel in Manhattan, Ink48.

Sun Broadcast Group, Inc. announced the appointment of Julio Aponte to Director of Hispanic Sales. Aponte will oversee sales & marketing efforts for all of Sun’s Hispanic products including the recently signed “El Mandril Morning Show”.

The Great Recession put a wide swath of US consumers on the money-saving path, and digital tools helped make bargain hunting all the easier. These are lessons consumers will not soon unlearn, according to a new eMarketer report, “Cheapskates Online: How the ‘New Normal’ Takes Advantage of New Technology.”

Manuel Delgado – CEO of AGUA Simply put, the American Dream is the only reason why Hispanics are here. The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We’re here because we can work here. There are as many journeys to the US as there are Hispanics.

In a joint partnership with comScore, BabyCenter has revealed new insights surrounding moms’ adoption and usage of social platforms across all devices. Today, moms are 20% more likely to use social media than the general population. Ninety-one percent of moms now use social media regularly – a 20% increase since 2010. And they expect their friends and family to use it too. In fact, 22% of moms say that if friends or family don’t participate in social media, they are not as much a part of their lives.

Telemundo Media announced an official partnership with The Weather Company (Weather), also part of the NBCUniversal family.

Experimenting with various mobile advertising tactics has helped CPG marketers stand out among other industries. As consistent spenders in the mobile advertising space, Millennial Media reported that from 2011 to 2012, the consumer goods vertical grew 235% on its platform. In addition, a study by comScore and Millennial Media found that the vertical’s primary goal of driving brand awareness is a core reason for expanded reliance on the mobile platform.