Media

As the showcase for its Upfront presentation, top US Hispanic broadcast network Estrella TV will host an intimate partner dinner event to be held Monday, May 13 on the mezzanine of Tao Restaurant.

by Jose Villa / Sensis Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of these truths have faded as the market has evolved over the last 50 years, some continue unchallenged. But as anyone who is deeply involved in marketing to Hispanics today will tell you the market has evolved as quickly as it’s grown. Today’s modern Hispanic marketer understands everything we think we know about Hispanics has to be questioned

Entravision COO Jeff Liberman has been in radio for almost his entire adult life. There’s no question he’s an expert on radio and especially on the topic of the Hispanic consumer. In 2012 Liberman advanced from President of the Radio Division at Entravision to COO of the company. The story of how his family entered the radio business is fascinating. Liberman calls himself a “radio brat” and while working for his family he learned how to do every job that needed to be done at a station, from answering the phones to filling out affidavits to selling time. Liberman sharpened all the many tools of the radio trade that put him on the path to becoming one of the 40 Most Powerful People in Radio. Today, Entravision operates one of the nation’s largest groups of Spanish-language radio stations. Liberman, tells Radio Ink even with the growth of media targeting the exploding Hispanic population in the United States, that audience is still underserved. Courtesy of RadioINK.

mun2 aired live red carpet coverage from the 2013 Premios Billboard on Thursday April 25 from 6-7 p.m. EST. The one-hour program was hosted by mun2’s Guad Venegas and Telemundo’s KVEA host Elva Saray, with red carpet and backstage interviews and fashion coverage from mun2 hosts La Bronca, Crash and Emeraude Toubia.

MundoFox announced that it will produce “El Factor X,” an original Spanish-language version of “The X Factor,” which will give U.S. Spanish-language viewers the opportunity to help choose the next young Latino superstar or breakout music group.

Tr3s announced the expansion of its digital voice, Blogamole, with the launch of the Tr3s Blogamole Network, an abode of go-to gurus on all things chisme, lifestyle and entertainment.

Experian Marketing Services revealed that if the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across US, UK and Australia. In the US, 16 minutes out of every hour online is spent on social networking and forums, nine minutes on entertainment sites and five minutes shopping.

The survey finds that the U.S. has possibly reached a level where most of the addressable market has a mobile device and service.